Lubricating oil market slows down or brewing a new round of outbreak

This year is drawing to a close. For the lubricant industry, despite the continuous decline in demand in 2016, the overall mitigation posture is no longer as rapid as it was last year. This means that the lubricant industry has entered an adjustment period and is expected to brewing a new round of outbreaks.

In 2004, it was known as the first year of Chinese lubricants. After that, the Chinese lubricant industry grew rapidly and matured, and many high-quality lubricant companies were born. However, as China's economy slows down, downward pressure has increased, and lubricants have also started to decline, and market demand has contracted several times.

Lubricant industry has entered adjustment period and is expected to brewing a new round of outbreak Lubricant industry has entered adjustment period and is expected to brewing a new round of outbreak

At the same time, coal, steel, and cement, which are closely related to the lubricants industry, are facing excess production capacity. In 2015, output fell to varying degrees. The output of commercial vehicles also fell by nearly 10%, the annual output of construction machinery dropped by as much as 30%, and the demand for lubricants market dropped sharply.

According to data released by the Industry Research Institute of Forward-looking Industry in the “China Lubricants Market Demand Forecast Report”, in 2014, the total demand of China's lubricants market reached 7.6 million tons; by 2015, total demand plummeted to 5.1 million, up A big drop of 33%. The total demand for the lubricants market this year is expected to reach 5 million tons, and the decline will be reduced to 2%.

Demand has shrunk sharply. Lubricating oil companies have had to make adjustments and the industry has been shuffled. In this context, the hidden dangers left by the lubricant industry emerged one after another, and a new transformation, transformation and baptism swept through. The lubricant industry will face a new market environment. In the future, it will have to comprehensively upgrade its core technologies and grasp market trends in a timely and accurate manner.

It is worth mentioning that after ten years of rapid development, lubricant companies have accumulated certain technologies and markets, and they can still rely on their own strength to focus on emerging industries such as wind power and solar energy as well as high-end equipment manufacturing industry, leading the industry to step forward. To the new direction of development.

What lubricant companies need to do is to improve services, improve technology, and develop in the direction of branding and high-end products. With the strong rise of domestic brands, the competition in the lubricants market will be even fiercer. Enterprises that rely solely on price advantages to expand their market share will face greater pressure for survival, and companies with core technologies will stand out.

In summary, the outlook for the lubricant industry is still worth looking forward to. Despite the current sluggish demand in the market, this is precisely the perfect opportunity to improve the internal strength. At the same time, technology has become the industry consensus for the king. Lubricant companies will launch full-scale competition in brands, services, and markets, and thus usher in a quantum breakthrough.

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