Southeast Integration Channel Will Enter Mitsubishi Import 4S Store Sales

More and more brands nowadays have adopted a shared channel sales model, which can save shop opening costs to a certain extent and can effectively promote their products. Mitsubishi Sales Minister of Southeastern (Fujian) Automobile Industry Co., Ltd. Mitsubishi Sales Minister said in an interview with China Netcom: "At present, we and the headquarters are discussing the specific issues of imported models and domestic models sold in the same store, in the future as long as Mitsubishi dealers It will sell imported and domestic cars."

Dealer Network Sharing Import/Domestic Simultaneous Sales

Among luxury brands, brands such as Mercedes Benz, BMW and Audi have adopted the same channel sales model, which has been effectively guaranteed in the cost of opening stores and has achieved a good success. In the joint venture brand, Dongfeng Citroen and imported Citroën will also use shared channels for sales. Mitsubishi, as one of the representatives of Japanese brands, naturally does not want to lag behind its competitors in the development of dealers, and will soon use domestic and imported sales in the same channel.

The number of dealers in 3rd and 4th-tier cities sinks next year With 280 domestic first-tier cities having successive restrictions on purchases, more and more car companies have lowered dealership networks to cities 2, 3, and 4 to build corresponding satellites. Shop and city showroom. Mitsubishi is one of the best, and it will lower the dealership to the 3rd and 4th tier cities. Mitsubishi Sales Director of Southeastern (Fujian) Automobile Industry Co., Ltd. Mitsubishi Sales Minister said in an interview with China Netcom: “The number of dealers increased by 40 at the end of this year, and by the end of next year, the number of dealers is expected to reach 280, and the network will be tested. To the 3rd and 4th tier cities."

Tomorrow, Mitsubishi's Mitsubishi will be listed on the market.

As the best-selling model of Southeast Mitsubishi Motors, Wingshen has 1.8-liter and 2.0-liter engines in its displacement, and will be equipped with a 1.6-liter engine in 2013. The launch of the next 1.6-liter model will lower its price to less than 100,000 yuan, further enhancing the overall vehicle price/performance ratio. At the same time, Southeast Mitsubishi will also introduce a modified version of Golan next year, which is more atmospheric than cash, and has a strong business atmosphere.

As the domestic auto market continues to mature, every brand does not want to miss China, the world's largest auto market. In the expansion of dealer networks, they have also expanded to cities in the 3rd and 4th tiers to reach more cities and increase brand influence.