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"We are coming out of the mountains!" This is the Dongfeng people's most talked about, and is also the most proud of Dongfeng people. The “three-line construction†over 40 years ago brought together high-caliber talents from across the country to Shiyan in Dashan, and built a complete automobile production base from equipment manufacturing to vehicle production in the mountains.
However, in the wave of reform and opening up, Dongfeng Company, like all state-owned enterprises, is burdened with heavy burdens: lack of technology, lack of funds, lack of talents, and faltering in the mountains. Although in May 1992, Dongfeng and the French company Citroen formed a joint venture with Shenlong Automobile Co., but this cooperation still did not bring the Dongfeng into the new space for development, and the huge loan interest generated by the formation of the joint venture company was overwhelming, making it difficult to breathe. Development is even more difficult.
On September 19, 2002, Dongfeng Motor and Nissan Motor Co. signed a 50-year comprehensive long-term cooperation agreement in Beijing. June 9, 2003 Dongfeng Motor Co., Ltd. was established as a joint venture. From the capital scale, the registered capital of the new company reached 16.7 billion yuan, which surpassed any domestic joint venture. It is by far the largest joint venture in China's auto industry with the largest number of personnel, the deepest level of cooperation, and the most extensive field.
But on such a scale, will this unprecedented cooperation succeed? In that year, it became a question in many people's hearts. Now, ten years later, when we walk into a new factory building, we see a highly integrated automated production line, we see employees who are full of spirit and abide by the rules... Even if we don’t look at Dongfeng’s limited financial statements, we can judge it. This kind of joint venture has no suspenseful success.
why? Because of the essence of the management of foreign companies, it has penetrated into the marrow of this joint venture. In the technical materials provided by Dongfeng Limited, we see that there are only more than 200 professional vocabularies, and the management knowledge and management methods behind these vocabularies are integrated into the bottom-up and every Dongfeng. Limited work and life of employees.
A front-line worker told the author that at present, both at work and in life, they will inevitably conduct “target decomposition†of everything and break down a large macroscopic goal in descending order of year, month, and day. , complete a small goal every day, complete a medium goal every month, and finally complete a big goal. It also regularly reviews and summarizes, and revise plans from time to time to ensure that goals are completed on time. At the same time, we can summarize the aspects that can be improved daily to improve efficiency. While accomplishing the goal, it also effectively promotes itself.
Habits determine personality, personality determines fate. It was after a decade of learning and tempering that a change in habits has taken place, so that Dongfeng has turned from a large state-owned enterprise that has touched the stone to a large, modern company that speaks data and plans.
In the past ten years, Dongfeng Group has grown from a serious loss-making commercial vehicle company into a comprehensive large-scale manufacturing group integrating passenger cars, commercial vehicles, parts and components manufacturing, and equipment manufacturing, both at home and abroad. Dongfeng Limited has also become the most dynamic and fastest-growing company in China's auto industry in the past decade. Their successful examples suggest that the Chinese auto industry: to be more pragmatic, tough, open, inclusive, less flashy, arrogant, short-sighted, jealous, so that good habits into the blood!