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On July 14th, Beijing Automobile Group's new base in Jinghe Town, Changhe Automobile laid the foundation stone. The project will have a total investment of 14 billion yuan. The planned annual production capacity will be 450,000 complete vehicles and 300,000 engines. The first phase of the project will be completed and put into production by the end of 2015. It is estimated that by the end of 2017, the new annual production capacity will reach 300,000 passenger cars and 300,000 units. The engine plant and production line will add 150,000 vehicle production plants and production lines annually by the end of 2018.
The new products that will be put into operation in conjunction with the project base will also be promoted simultaneously. By then, the products of the Jingdezhen base will cover crossover passenger cars, A0, Class A to Class B sedans, SUVs, MPVs, new energy vehicles and other types of vehicles.
The "Southern Base" strategy was fully launched In November 2013, BAIC and the Jiangxi Provincial Government signed a strategic cooperation agreement. According to the agreement, BAIC invested more than 80 million yuan to hold 70% of Changhe shares, and BAIC promised to build Changhe Automotive into a complete vehicle. Beiqi South Base, which integrates engine production, supply, sales and research.
The foundation of the Jingdezhen Base in Changhe is the first landed project after BAIC reorganized Changhe and marks the full launch of BAIC's “Southern Base†strategy.
Xu Heyi, Chairman of BAIC Group, stated at the ground-breaking ceremony that Changhe Automotive’s new base in Jingdezhen is an extremely important part of the overall layout strategy of Beijing Automotive Group Corporation, an important part of the realization of “Beiqi Dreamâ€, and a milestone in the realization of Xinchang River. Important support. Its start-up construction signifies that the development of Changhe Automotive has entered a brand-new historical period. For the BAIC Group to improve its overall industrial layout, it has accelerated to “Manage 500 Global Top Companies†and “Brands†on the basis of entering the world's top 500 companies in the 248th place. The transformation of the world's top 500 has a very important and far-reaching significance.
According to the plan, the products of the Jingdezhen base will cover crossover passenger cars, A0, Class A to Class B sedans, SUVs, MPVs, and new energy vehicles. However, according to the relevant person in charge of Beiqi Automobile introduced to Tencent, currently can not disclose the specific product plan, the future Jingdezhen base product is limited to the Changhe brand will still include the Beijing Automotive brand, there is no open news.
In terms of product positioning, Changhe Automotive is the second-largest brand of Beiqi passenger car. According to the dual-brand strategy, the positioning will be different from that of Beijing Automobile’s official passenger car. The products of Changhe Automotive are household-type passenger vehicles. The brand personality is “Young, Fashionable, Warm and Dynamic†and will be planned and constructed according to the genealogy of Changhe Suzuki, Changhe Commercial and Changhe.
Capacity utilization issues facing <br> <br> ending Changhe restructuring since last Beiqi Beiqi basically completed the layout of the country, now has Beijing, Huanghua, Zhuzhou, Chongqing, Zengcheng, Zhenjiang, Jingdezhen, Jiujiang and other production bases, production capacity planning It reached 2.5 million vehicles. In the first half of the year, with the exception of Changhe Automobile, the self-owned brand sales of Beiqi Co., Ltd. exceeded the 150,000 for the first time.
With the completion and commissioning of various bases, how to make use of capacity became a topic of BAIC.
According to Beiqi insiders, currently only Zhuzhou factories are in full production at many production bases. In order to balance the production resources of each production base, BAIC may consider transferring certain prestige brand models produced in Zhuzhou to Chongqing Yinxiang base; D60 future It was put into the Zengcheng factory in Guangzhou; in September this year, the Zhenjiang base will also be completed and put into production. The specific production models have not yet been announced.
"How to increase the sales of existing products to support the operation of the plant and increase the product category is a major problem facing Beiqi in the near future." The above sources believe.