Philippines actively promotes the emergence of energy-saving LED lighting business opportunities

In the Philippines adjacent to China, the overall environmental orientation is high. Due to the high concentration of regional population, the construction brought by the concentrated development and the emphasis on the quality of life of the people make air pollution, high electricity costs, unstable voltage and easy. Life issues such as flooding, imperfect infrastructure, and environmental sanitation need to be highly concerned by the government and the people. In recent years, as the income of Filipino nationals continues to grow, the year-on-year increase in the middle class has also affected the demand for product quality by end consumers in the market. In the face of the industrial chain, the Philippines has lacked a complete industrial chain due to various environmental factors, and the economic lifeline has been dominated by the Chinese. In particular, the retailers set up by the local consortium have almost all product sales channels, making access barriers very high. In addition, there are many hidden rules in the Philippine market. For example, the operation of the marketing channel (retail industry) relies on good local political and business relations. Under the consideration of sustainable management, most foreign-funded enterprises adopt localization strategies to enter market. It is worth noting that the local overseas Chinese commissions have begun to promote online marketing (virtual access). In the modern society where network technology is increasingly developed, its future development and potential possibilities need more attention. For the Taiwanese industry, the Philippine market has the advantages of transportation, warehousing and instant collection of market information in the geographical environment. If the market information can be effectively used, it will take advantage of the huge business opportunities. Progressive electricity tariffs have led to a significant increase in demand for electricity. In the various livelihood issues in the Philippines, electricity supply and electricity bills are the subjects of greatest concern to the public. Due to energy shortages in the Philippines, domestic electricity prices are high, and the average household size in the country is as high as 4 to 6. The more people there are, the greater the demand for electricity. The average power consumption per household in the Metro Manila Metropolitan Area is nearly 400 degrees. The average electricity price is nearly NT$8. If the electricity consumption exceeds 500 degrees, the average price is 8.5 yuan. The large family population, coupled with the cumulative pricing strategy, has greatly increased the demand for electricity for Filipinos and the potential for business opportunities. In addition, the Philippine government cooperated with the enforcement of the Kyoto Protocol and formulated policies to promote the commercial lighting of the store to be replaced by LED lighting. At present, the major supermarkets have almost been replaced; for Filipino nationals, energy saving is not only in line with national policies, but Actually, the cost of living is reduced. Therefore, the electric lamps that have been used for a long time every day have gradually introduced LED products of internationally renowned brands. From now on, the promotion and use of LED lighting equipment in the Philippine market has become an inevitable trend. In the future, the Philippine government will also ban the use of incandescent lamps in response to the trend of European and American countries. At present, the incandescent lamps that account for 40% of the market share will definitely withdraw from the market, and the market demand for LED lamps is greatly increased. Grasping the opportunity to invest in the Philippine lighting market. From the statistics of the import value of the Philippine lighting industry, it can be found that the demand for the lighting market in the Philippines has been booming in the past three years, but it is a pity that Taiwan’s import share in the Philippine lighting market has not increased relatively. Taiwan's lighting industry chain is complete and sound, with good technical capabilities and quality requirements, and good resilience to market changes. In the face of the increasing demand in the Philippine lighting market, if it is impossible to invest in emerging markets at this critical moment, it will be missed. Good opportunity. Philippine lighting industry is arguing that in the current lighting market in the Philippines, Firefly Electric Lighting Co, Akari Lighting Technology Corp, General Electric Philippines, Inc., Philips Lighting Philippines Inc and Yatai International Corp have a higher market share. Among them, Yatai is a Chinese mainland manufacturer, but the Omni brand operates the Philippine market, and pays a transcript of 29 high market share, posing a threat to the day-end business to seize the market. In addition, the Philippines, which is deeply influenced by Western culture, has high acceptance of well-known Western brands. Therefore, GE and Philips have considerable brand advantages in the lighting market in the Philippines. As for Firefly and Akari, they have the advantages of landlords and product price competitiveness. In the Chinese mainland background, Yatai's Omni brand is more competitive than foreign brands, and has a higher product penetration rate than local brands. The bulbs and lighting retail outlets that enter the Philippines and the Philippines are mainly based in specialty stores, and are most commonly used in the form of furniture and hardware stores, accounting for 53%. In addition, the retail outlets through the specialty stores are ranked second. It has a share of 27.4, and the remaining 20 are for retail stores, supermarkets and traditional retail channels. At present, foreign brands enter the Philippine market mostly through two methods. One is to assist the products to enter the market by agents, and the other is to set up factories directly in the local area to achieve the goal of sustainable management in the localization strategy. The characteristics of various channels are as follows: Specialty stores: In the local specialty stores, they imitate the form of well-known American home appliance stores. Local well-known retail chain operators such as AceHardware, SMHomeworld and Handyman have extension points in the Philippines. Among them, AceHardware is an internationally renowned company, which creates a professional brand image with well-known foreign brands. SMHomeworld and Handyman are the local consortiums that have created the image of a large-scale discount store. Super-business department stores and mass-selling stores: As the income increases and the daily life becomes more and more busy, some families' life styles change, and they tend to go shopping at Chaoshang Department Store on family day. However, they are limited to the display space of Chaoshang Department Store and can only display specific categories. For the consumer, the choice is less, and for the store, the customer is limited. Well-known local supermarkets include: SMSuper/HyperMarket, SMDepartmentStore, Rustan, SaveMore, etc. Traditional access: In the category of light bulb lighting, the traditional access road in the Philippines is a regional lighting store, which is mostly in non-urban areas. This kind of access is difficult to master in terms of product supply and service quality, which is not conducive to Taiwanese business. Virtual access: the development of technology and the popular use of the Internet, Manila Metropolitan Area can be said that households have a hand, the use of the Internet has also promoted the development of local virtual channels, large-scale stores such as AceHardware to fully utilize the Internet to display goods, And through Facebook to pass the preferential message, Handyman and SMHomeworld have exclusive pages, but the product display is still not perfect, which is in the development stage.

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