The prospect is optimistic about the solid strength of Cooper Tire in China

Since the annual production and sales volume surpassed the United States in 2009, China has become the world's largest auto market, and the continuous growth of blowout has continued for 23 months. Due to the rapid expansion of the entire vehicle market, it is bound to bring more opportunities for the automotive consumables market, especially for tires belonging to fast consumables. According to the current rate of increase, some experts predict that in 2013, China's tire market will become the world's largest in the same way as the entire vehicle market. In other words, the continued growth of the tire market will continue for at least two years.

It is precisely this rapid development of the market, many tire giants at home and abroad have accelerated the occupation of the market, including Michelin, Bridgestone, Pirelli and other companies have joined them. As a world-renowned off-road tire master and tire replacement master, Cooper also made full efforts in 2011, demonstrating the determination and confidence to compete for the market.

Capacity expansion

The explosive growth of the vehicle market is absolutely positive for the automotive consumables industry, especially for the tire industry. At this stage, this growth will drastically drive the original tire market, and in the following years, the replacement market will also have blowout growth. Take Michelin as an example. Although the entire vehicle market was affected by the earthquake in Japan and the government's incentive to cancel the purchase of cars, the original tire market still maintained a 3% growth in the first half of 2011, while in the replacement market, the increase in the Chinese market was as high as 20%. %, higher than 14% in the Asian market. Faced with the rapid growth of the market, major brands have accelerated the pace of military expansion, and Cooper has also joined the "war" in this capacity expansion. In early 2011, Cooper formed a wholly-owned acquisition of the Jianda (Kunshan) tire factory, and together with the Shandong Chengshan factory, it formed a momentum to fly together. Among them, the Kunshan base has annual production capacity of 5 million, while the Chengshan factory, which is responsible for high-performance passenger vehicle radial tires, passenger cars and truck tires, has an annual production capacity of 12 million. With sufficient capacity to respond to market demand.

Into the new battlefield

With the continuous maturation of the market and the rejuvenation of the car community, cars are no longer simply a means of transport. More and more people are starting to see performance and driving pleasure. This shift in consumer attitudes has also brought new opportunities for the passenger car tire market. Formally fancy a new market segment, in October 2011, Bridgestone officially launched the domestically produced POTENZA RE11 sports tires.

Compared with Bridgestone, Cooper Tire’s tires reflect one step faster. They launched two performance-based sports tires in June 2011 – Zeon RS3-A and Zeon RS3-S. . The former adopts a composite pattern design. Under the premise of ensuring grip, tire noise is minimized and wear is reduced to increase the service life of the tire. The 3-D sipes ensure the rigidity of the tire. The dimensions are from 16 It ranges from 19 inches to 19 inches, flatness ratio ranges from 40 to 55, and tread width is very wide, covering from 205mm to 275mm, so the scope of application is also quite wide. In contrast, the Zeon RS3-S is even more aggressive, with a large tread pattern on the outside of the tread, which gives the tire higher grip and high-speed stability. In the inner part, many drainage grooves are designed to significantly increase the drainage performance of the tire. The wider four circumferential groove design can effectively reduce the irregular wear of the tire and ensure the stable performance of the tire. It is not enough just to put these two high-performance car tires. Cao Kechang, vice president of Cooper Tire's global and general manager of the Asia-Pacific region, also said that it plans to launch a production line for high-performance passenger tires in 2012, continuing on this new battlefield. work hard.

Consolidate old positions

From January to September 2011, the national automobile sales exceeded 1.6 million, and sales volume increased by 5.52% year-on-year, of which SUV models maintained rapid growth, totaling 145,700 units, a growth rate of 15.23%, much higher than the overall increase. Even in the cold months of the auto market, the SUV is still a big hit on the market. Some car executives said that in the next few years, SUV models will continue to maintain such a sustained high-speed growth momentum, especially in the high-end SUV models. Some analysts pointed out that due to the current high-end, especially the high-end SUV hot, tire companies in order to maintain the momentum of rapid advancement, it must be based on the current market conditions suitable to launch mid-range SUV tire selection. A few days ago, Cooper launched the Discoverer HTS for the booming mid- to high-end SUV market to consolidate its market position in off-road vehicles and SUV tires. This is the third product launched by Cooper Tire in China in 2011 following Zeon RS3-A and Zeon RS3-S.

This mid-to-high-end SUV tire uses a complex interlocking geometric three-dimensional dimple sipe design, a unique geometric chamfer edge design. According to insiders, such two designs not only improve tire stability and tread rigidity, but also significantly reduce tire noise and wear speed, but it is not a tire designed for purebred SUVs. It is more suitable for urban driving. The range of this tire is also very wide, ranging from 16 inches for mid-range SUVs to 18 or even 19 inches for high-end large SUVs.

Leading Security Technology Innovation

Since the exposure of Kumho Tyre Drum Doors, consumers have become increasingly concerned about the quality and safety of tires. Some experts said that the exposure of such “gate” incidents is not a bad thing in the long run. On the contrary, it not only allows consumers to pay more attention to tire safety, but also enables tire companies to accelerate innovation in safety technology. Facts also confirm this statement, the explosion-proof tires of major brands are no longer fresh, big-name manufacturers Michelin is also equipped with the new IRONFlex technology on the new Ren Yue XM2 tires. Cooper released its own DAT dynamic armor technology while it launched Zeon RS3-A and Zeon RS3-S, and applied it to the Zeon RS3-A and Zeon RS3-S.

Cooper's DAT Dynamic Armor Technology is a tire protection technology developed specifically for China's road conditions. DAT dynamic armor technology with a number of patents has HIIR tire pressure stabilizing inner liner, SNOW tread crown spiral winding layer, and 360 degree wheel rim. Side armored three core technologies. With these three technologies, Cooper tires can increase tire rigidity and lifespan, at the same time, it can reduce the risk of tire bursting and improve the safety performance of vehicles. Compared to the single protection method of competing products, DAT dynamic armor technology similar to Cooper has more comprehensive protection for tires. In this regard, many people in the industry have stated that this will open a new direction for the safety technology of future tires.