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A new joint venture company with a completely different joint venture model from the past will soon be born. This is Dongfeng Commercial Vehicle Co., Ltd., a joint venture between Dongfeng Group and Swedish Volvo Group (ABVolvo).
In China, for a long time, the automobile joint venture company has a common model: the name of the company is a simple merger of the names of the two parties, such as FAW-Volkswagen, Shanghai GM, Guangzhou Automobile Honda, etc. The Chinese and foreign stocks are basically equal, with the Chinese general as the chairman. The manager is appointed by the foreign party or takes turns; the introduction of foreign technology, production and sales of mature products of the foreign company's brand, the joint venture company does not have R & D capabilities, just to make some adaptation improvements, the joint venture Chinese can not access the core technology. The function of the joint venture company is to produce foreign brands of cars according to cats and tigers, spread the joint venture foreign product brands, and occupy more of the Chinese market share.
Therefore, despite taking 30 years on the joint venture road, the joint venture China is still empty-handed and has not learned key technologies.
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The soon-to-be established Dongfeng Commercial Vehicle Co., Ltd. is completely different from the past joint venture model. This cooperation is a “strategic alliance with capitalâ€. Dongfeng Group will repurchase Dongfeng’s limited assets of medium- and heavy-duty commercial vehicles, and Volvo will invest in cash. , to jointly establish a new Dongfeng Commercial Vehicle Co., Ltd., a joint venture stock ratio of 55:45, Dongfeng Holdings; chairman and general manager are assumed by Dongfeng, Volvo served as vice chairman; company name only see "Dongfeng" but not "Volvo", products Use Dongfeng Brand. Some people say that this is using the resources of both parties to jointly make the "Dongfeng" brand bigger and stronger. Zhu Fushou, president of Dongfeng Motor Group Corporation, said: "You can understand this way."
It was hard to believe that such a joint venture plan was first heard. The first thing that comes to mind is: What can Volvo get from it and why would such a joint venture plan be accepted?
At the signing ceremony on January 26, the President and CEO of Volvo Group, Mr. Europa Pesson, responded: “Dongfeng Group is our familiar partner for many years. We highly appreciate their management team and product line. Through cooperation, the advantages and synergies of both parties will be brought into full play to further increase the international competitiveness of the Volvo Group. "Of course, he does not explicitly say that "Volvo can occupy more market share in China's commercial vehicle market."
People remember that before this time, Sinopec's joint venture with Volvo and FAW and Mercedes-Benz had all failed. One of the important reasons was that foreigners did not regard Chinese companies as equal partners. Today, not only has China become the world's largest auto market, but a group of Chinese companies have emerged from the market. The scale is considerable, and their technological capabilities are also important. More importantly, global market resources are becoming increasingly scarce. China's market value has been recognized by multinational corporations. To develop in China, joint ventures with Chinese companies cannot but “compromiseâ€, which also reflects the strength and status of China’s auto industry. The promotion.
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However, the current overcapacity of China's autos, especially the overcapacity of commercial vehicles, is undoubtedly confirmed. Going overseas is the best choice for Chinese automakers. In the international market, although China’s commercial vehicles have a cost-effective advantage, there are still considerable gaps in performance, environmental protection, safety, and light weight compared with international large commercial vehicle companies. Establishing a strategic alliance with the Volvo Group will undoubtedly improve the technical level and core competitiveness of Dongfeng Commercial Vehicles and accelerate the internationalization of Dongfeng Commercial Vehicles.
Committed to the development of the world's leading "Dongfeng" brand commercial vehicles, the first is to benefit both parties, the so-called "win-win." Mr. Payson understands that the most precious resource in the world today is the market. The markets in Europe, the United States and Japan have long been saturated. The Chinese market is the last remaining "oasis." Dongfeng and Volvo have established a strategic alliance. By complementing each other and sharing resources, the Dongfeng brand commercial vehicle will be promoted into a world-renowned brand, which will further consolidate Volvo Group's leading position in the world.
Volvo Group is the world's leading multinational corporation for large-scale commercial vehicles. It has deep commercial vehicle R&D technology and rich manufacturing experience. It has world-renowned brand trademarks, and has production bases in more than 20 countries and regions. It employs 115,000 people worldwide. . After more than 40 years of development, Dongfeng has become the largest and most versatile commercial vehicle company in China. Dongfeng's sales of medium and heavy commercial vehicles ranked the first in China and the world's leading level for 9 consecutive years. The two companies can be considered as truly strong. Strong alliances.
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From the Dongfeng Group, Dongfeng Ventures started from commercial vehicles, and its fame came from commercial vehicles. Nowadays, more than 100,000 employees are involved in commercial vehicles. Commercial vehicles are the foundation of their origins. In a sense, they can be said to be “commercial Che Xing is Dongfeng, and commercial vehicles are in decline. When Dongfeng headquarters was relocated from Shiyan to Wuhan in 2003, there was a concern that the Shiyan would not become the "waste capital" ever since. Now that ten years have passed, Shiyan has not only failed to become an "abandoned city." On the contrary, under the strong push of Dongfeng's large commercial vehicle strategy, Shiyan Motor City's position has been further consolidated.
Dongfeng Group is standing high and looking forward to the corporate vision of building a “perpetually developing century-long east wind, facing the world’s internationalized east wind, and developing itself in an open and independent mannerâ€, not only to make the commercial vehicle the first in the country, but also to make it "The world's commercial vehicles" is conducive to strengthening the foundation, stabilizing the company, and providing a reliable guarantee for the sustainable development of the company.
Judging from Dongfeng Motor Co., Ltd., it sold the commercial vehicle business, leaned its main business, shortened the management span, created conditions for the company to optimize the organizational structure and optimize the management process, and could then focus more on passenger cars and light commercial vehicles. Business development, refinement, expertise, strong passenger car and light commercial vehicle business, improve the company's overall profitability.
It can be said that Dongfeng has formed a strategic alliance with Volvo. It is a good thing for the overall economic development of the country, and for the Chinese auto industry to become bigger and stronger, and for the long-term development of the Dongfeng Group's old base.