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India LED lighting market Tibetan business machine Toshiba lighting proposed production base
According to reports, Japanese luminaire manufacturer Toshiba Lighting plans to expand its scale by establishing a production base and investing in its Indian subsidiary GreenStar R&D Center, as it is aware of the huge potential opportunities in the Indian lighting segment. Toshiba’s goal is to increase LED revenue in the Indian market to US$40 million over the next five years, up 40% year-on-year. However, Toshiba’s LED revenue base in the Indian market is currently about $4 million. Our main production base is in China and Japan, said Toshiba Lighting Technology President and CEO Yoichi Ibi. We are trying to see India as the next production base, not only for the local market, but also for global demand. He also said that the implementation of the plan will depend on Toshiba's actual sales in India in the future. Sarosij Sengupta, director of the Greenstar Technology and Operations Center, said Toshiba will adopt a three-pronged approach in India. Toshiba will open up the Indian lighting market, using its design and resources to build a global design center where products can be developed for global markets such as Europe, the US, and Japan, he said. Asked whether Toshiba will take advantage of India's proximity to the Middle East and African countries, making it an export hub for the countries, Ibi said: In the future, if we enter these markets, India will be an ideal candidate. Greenstar was acquired in 2012 and is part of the Toshiba Group. Greenstar produces LED street lights, LED high/low shed lights and LED billboards. In the Indian market, Toshiba uses the Greenstar brand and in other regions, the Toshiba brand or co-brand. We will develop our business in India through the Greenstar brand, Ibi added. Greenstar started out as a design center in India with a manufacturing base and a local supply chain. Toshiba has introduced a new type of streetlight developed by the Greenstar R&D Center and the Toshiba R&D Center in Japan. The product will be available in Europe and Australia. All products will be manufactured, assembled and shipped in India, Sengupta said.