Shell Rim Power helps transport companies face industry challenges

On June 15, 2017, the eighth high-end forum for the Shell Transportation Industry with the theme of “Achieve Thousand Miles through the World” was held in Kunming, Yunnan. The conference was hosted by Shell Rimba. A large number of experts and scholars from transportation media, industry guests, teams, and logistics companies, as well as business executives from the western region visited the site, interpreting the latest transportation policies, and forecasting the transportation industry trends. The hot topics such as the management of modern fleets are discussed in depth in the aspects of macro trends, management status and future development directions.

Shell (China) Co., Ltd. Commercial Vehicle Lubricant Marketing Director Liu Zhanming Shell (China) Co., Ltd. Commercial Vehicle Lubricant Marketing Director Liu Zhanming

The summit focused on the operation and management of China's road transport fleet, focusing on the eternal nature and relativity of transportation management, how the road passenger transportation in the new era has climbed over the hurricane, the road can be discussed with the transformation and upgrading of the enterprise, and talked about the transportation fleet management skills. Discuss and share from the overall industry status quo and future. At the same time, Shell Rimba brought Shell companies and product introductions to the guests and shared the forward-looking solutions for the lubricant industry. It further explained how Shell used technology-leading products and perfect technical services to help users select lubricants correctly. Helps reduce overall operating costs.

Difficulties in directing and helping enterprises reduce costs and increase efficiency

It is understood that transportation costs and expenses account for 1/3 of the total cost of a logistics company, which is one of the three major costs that go hand in hand with operating site costs and human resource costs. Therefore, how to improve the safety of truck transportation, reduce the overall cost of transportation accidents and vehicle maintenance, and thus improve the survivability of enterprises is a major issue that needs to be solved urgently in the entire industry. In response, Xiong Yanwu, Research Fellow of the Ministry of Transport Research Institute, Editor-in-Chief of Transportation Technology Media, Secretary-General of the China Highway Small Parts Express Association, and Secretary-General of the Local Transport Commission of the China Association of Transportation and Transportation, said that based on the current industry status, vehicle tubes are transported on roads. The status in the enterprise is more and more important. As the central nervous system of road transport companies, vehicles can meet customer requirements quickly, safely, and smoothly. Not only can they win the favor of customers, but they can also win a larger business volume with lower operating costs, ultimately affecting the company's business development and even strategies. planning.

Deputy Secretary-General of the China Association of Driving Associations, Xiong Yanwu Deputy Secretary-General of the China Association of Driving Associations, Xiong Yanwu

At the same time, Xiong Yanwu shared with the guests present how to manage the integrated operating costs of the transportation company through vehicle management. He said that vehicle management is a product of large-scale, organizational, and informatization, and whether it can be profitable is not only the reasonable deployment of vehicles, people, goods, and time, but also the safety management and control. It also needs to ensure the daily maintenance of vehicles. This not only includes maintaining a good vehicle state of the vehicle through various management tasks, ensuring that it provides good vehicle transportation services, but also requiring reasonable vehicle maintenance to reduce high-cost vehicle maintenance and prolong the service life of the vehicle, thereby achieving Cost management concept.

Based on the above challenges, Shell Corporation is concerned that the road transportation industry has strict requirements for safety performance and the vehicle operating environment is also harsh. How to help the vast number of logistics fleets to reduce the overall operating costs, face the industry problems and become the most fundamental goal of Shell Rimba. At the scene, Zhu Lingrong, Shell's (China) automotive lubricating oil technical engineer, introduced the correct choice of lubricants to the guests.

Shell (China) Automotive Lubricant Technical Engineer Zhu Ling Shell (China) Automotive Lubricant Technical Engineer Zhu Ling

As a leader in the development of fuel economy oil, as one of the world's largest energy companies, Shell Rimba insists on a "safety-led" brand culture, inherits the concept of taking root in China and serving China, and will be proud of Shell's synthetic base. Oil technology and additive technology are combined into one and continue to take the lead technology, high-end products, advanced concepts and professional services to fulfill the commitment to Chinese consumers and help road transport companies reduce operating and maintenance costs.

Leading technology, outstanding user reputation

As blood is to the human body, an excellent lubricant can not only reduce the overall cost of transportation companies, but also improve the safety and efficiency of cargo and logistics personnel in transit. Shell Lubricants has led the global lubricant industry all year round and has been on the throne of the world’s largest lubricant manufacturer and supplier for 10 consecutive years. As a member of Shell Automotive Lubricants, Shell Focus is focused on the protection of commercial vehicle engines. It is the largest domestic lubricant brand with the highest sales volume and highest customer satisfaction.

Shell (China) Automotive Lubricants Marketing Brand Manager Ma Meng Shell (China) Automotive Lubricants Marketing Brand Manager Ma Meng

Leading technology is the foundation of Shell Rimba's professional services. At the forum, Ma Meng, brand manager of Shell Lubricants Marketing (China), discussed with the guests in detail how the lubricants can reduce overall operating costs, and pointed out that R6M is a full synthesis of high kinetic energy protection technologies for high-end vehicles. Lubricants. Shell Rimula R6M provides superior protection performance and longer oil replacement cycles through its fully synthetic technology base oil and its unique kinetic energy additive technology. The engine protection is even better than before. A longer oil change cycle can effectively save about 22% of the cost of lubricants, not only saving users money and peace of mind, but also brings better solutions for the coordinated development of the efficiency and efficiency of the hazardous logistics industry.

At the event, a "Shell Lubricant Road Test Application Form" was placed in front of each guest. Fill out the trial application form on site and join the Shell Rimula R5 and R6 trial honor walls with the help of the staff to receive a free trial oil provided by Shell Rimba. This is not only the performance of Shell Rimula’s self-confidence in its products, but also its guarantee of obtaining users’ trust and providing professional services for consumers. More than 30 team users at the site participated actively and enjoyed the leading technology and professional services of Shell Rimba.

Shell (China) Co., Ltd. Vehicle lubricants Shell Central (China) Co., Ltd. Sales Manager for Vehicle Lubricants Western Region

In front of a beautiful life, always have the help of modern transportation. Shell Rimba, with its advanced technology, high morale, and unwavering brand-building power, will continue to implement the commitment of “You work hard all the way, I will protect all the way”, and is determined to become the most trusted partner in China’s transportation industry. Transport extends a better life!

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