ABB's dispute will continue to focus on new energy sources into the future

In 2018, Mercedes-Benz will launch more than 12 new and modified models in the global market. Compared to BMW, Audi, which entered the product year, Mercedes-Benz is not dominant in the number of new cars. However, in view of Mercedes-Benz's accumulation of 50 models in the Chinese market in the past five years, the fight for ABB in 2018 will still be a suspenseful and hopeful one.

For now, BMW has certain advantages over its two competitors in the new energy field. However, as far as ABB's three plans are concerned, Mercedes-Benz is clearly ahead of and more than BMW and Audi in terms of time and number of products. With the continuous deepening of the "four modernizations" wave, the competition in the new energy field is bound to become the focus of ABB's future competition.

Mercedes-Benz conference site

In 2017, Mercedes-Benz, BMW, Audi's brilliant "master showdown" has just come to an end, and ABB's new year's scramble is again arrogant. The most intuitive manifestation is the new car plan for the three major brands in 2018. After BMW and Audi announced their plans one after another, Mercedes-Benz, which had not yet seen movement, became the focus of attention in the industry. On February 1, Mercedes-Benz finally revealed the answer in Stuttgart, Germany, as people waited anxiously.

Mercedes-Benz Global Super 12 new car ABB fight will still be suspense

In 2018, Mercedes-Benz will launch more than 12 new and modified models in the global market. Among them, Mercedes-Benz E-class and C-class vehicles will continue to be the engines for continued sales, and with the launch of the all-new Mercedes-Benz A-Class in the spring of this year, new generation models will continue to be launched. Usher in product replacement.

Although the number of new cars in the Chinese market has not been clarified, it is certain that with the position of Mercedes-Benz's largest single market in the world, China is bound to become a key market for its new car plans. However, compared to BMW, Audi, which entered the product year, Mercedes-Benz does not have an advantage in the number of new cars.

According to Audi's previous plans, Audi will welcome intensive launches of 16 heavy models in the Chinese market in 2018. Among the most compelling are its two flagship models: "The world's first production model to achieve L3 autopilot" - the new Audi A8L, and its flagship SUV family - the Audi Q8.

The new Audi A8L

In addition, Audi's new 2018 car will also include the new Audi Q5L, the new Audi Q2, Audi RS 3 Sportback, Audi RS 4 Avant and Audi RS 5 Coupé represented Audi Sport high performance models.

BMW will also launch 16 new cars in the Chinese market in 2018. Coupled with the new BMW 5 Series and BMW 6 Series GT that will be available in 2017, BMW's lineup in China will be renewed. Among them, the BMW X2 will land in China in the first half of the year, and the new BMW X3 will be made domestically in the middle of the year.

Objectively speaking, Mercedes-Benz has been able to win the favor of 2 million car owners in the Chinese market in the past five years and achieved great strides in development. It has a great relationship with its constant innovation. With BMW and Audi launching the "biggest product offensive in history", Mercedes-Benz, with its new car number not dominant, will face no small challenge in 2018.

It should be pointed out that in the past five years, Mercedes-Benz has introduced more than 50 new models to the Chinese market, and introduced only 15 models in 2017 alone. Given the existing accumulation of Mercedes-Benz, the ABB dispute in 2018 will still be a suspenseful and hopeful one.

New energy into the future competition focus BMW has an advantage

At the press conference yesterday, Mercedes-Benz also further implemented its new energy development strategy and will expand its global production network. By 2022, Mercedes-Benz will launch more than 50 new energy automotive products, among which there will be more than 10 pure electric vehicles, several plug-in hybrid models, and many models equipped with 48-volt smart motors.

The new BMW 5 Series plug-in hybrid

According to BMW's previously released strategy, by 2025, BMW's new energy models in the global market will expand to 25 models, including 12 models of pure electric vehicles, and 13 plug-in hybrid models. By then, BMW's sales of new energy vehicles are expected to account for 15%-25% of its overall sales. With the launch of the new BMW 5 Series plug-in hybrid vehicle in the first half of this year, BMW's new energy lineup in China will be expanded to six vehicle lines.

Audi, on the other hand, plans to launch 25 new energy vehicles by 2025, and the number of pure electric vehicles will reach 12. Among them, the Audi Q5 pure electric version of the first batch of pure electric vehicles is planned to be available in 2021. In the Chinese market, by 2020, FAW-Volkswagen Audi will release seven new energy models, and will implement the new energy network license. Including Audi's first domestic high-end electric SUV - C-BEV, its cruising range up to 500 kilometers.

In 2017, BMW achieved sales of more than 100,000 electric vehicles worldwide, with a growth rate of 65.6%. In 2018, BMW expects its electric vehicle sales to maintain double-digit growth. For now, BMW has certain advantages over its two competitors in the new energy field. However, as far as ABB's three plans are concerned, Mercedes-Benz is clearly ahead of and more than BMW and Audi in terms of time and number of products.

Mercedes-Benz EQA Concept

With the continuous deepening of the "four modernizations" (electricity, network, intelligence, sharing) wave, all major car companies are competing to layout new energy fields. The landing of the double-integration policy further promoted the acceleration of car companies' new energy strategy in the Chinese market. For ABB, the competition in the new energy field is bound to become the focus of its future competition.