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The survival strategy of LED packaging enterprises in the era of meager profit
Future orders will be increasingly concentrated in the hands of quality manufacturers. Li Chunwei, general manager of Dongguan Zhongzhi Photoelectric Co., Ltd. said in an interview with the Aladdin News Center reporter. She said that the LED industry is shifting from blindly pursuing low prices to focusing on the products themselves, from price competition to technology, performance and quality competition. Especially in the rising prices of raw materials, the entire LED industry in the cycle of rising costs, some of the non-competitive SMEs are gradually eliminated out of the market, the LED industry's major Evergrande trend is more obvious. Li Chunwei, general manager of Dongguan Zhongzhi Photoelectric Co., Ltd. Opened the 3C market door to expand the industry's living space. Previously, Zhongzhi Optoelectronics has always been based on foreign OEMs, and its main customers are from South Korea. This year they will vigorously develop new products and new channels. On the one hand, this year, we will ensure the production value of SMD products, and on the other hand, we will develop inverted CSP products and flash products, and strive to develop new sales channels with new products. Li Chunwei said that this year, Zhongzhi Optoelectronics will vigorously develop its self-developed LED flip-chip products (CSP) and promote it to smart phones, high-end TV sets, automobiles and other industries. Enterprises will open the market door of 3C electronics industry and succeed. To achieve business product upgrades, take the lead in expanding the industry's living space. It is understood that the LED flash market output value reached 7.4 million US dollars in 2016, an annual increase of 9%, and with the iPhone 7 launched with four LED flash modules, the use of Flash LEDs may double, and is expected to drive Follow-up by other smartphone brand manufacturers. According to industry research institutes, the flash LED market value will climb to 811 million US dollars in 2017. However, due to the entry barrier of the LED flash market is not low. In particular, optical design requires strong central illumination, uniform light shape, and high color rendering. In addition, the thickness required for smart phones is getting thinner and lighter, and it is also a big threshold for LEDs to achieve sufficient light intensity in a limited volume. At present, we are one of the only suppliers of flash 1016 that can achieve stable supply. Li Chunwei introduced that it has started to engage with several well-known domestic mobile phone manufacturers, and has also passed the internal testing of mobile phone manufacturers. Continuous innovation and challenges to extend the value of the industry It is reported that this year, Zhongzhi Optoelectronics has introduced advanced automated production equipment and innovative production processes, and expanded production value and manufactured high-quality products on a large scale. According to Li Chunwei, CSP will be the key product of Zhongzhi Optoelectronics this year, and the target areas are TV backlight market and special size lighting market. In the lighting market, for the time being, CSP is not able to fully replace the mainstream 2835/3030, whether it is cost performance or light efficiency. However, the high-pressure CSP recently developed in the CSP will have excellent performance in the lighting market, CSP A comprehensive cut into the lighting market is also a future trend. CSP can make the package simple, but it will not compress the living space of the packaging enterprise. Zhongzhi Optoelectronics continuously innovates and adjusts, gives full play to its advantages in the middle reaches, and seeks its own value in the extension of both upstream and downstream; and provides solutions and added value for downstream customers in modular, functional and intelligent LED applications. In the field of lighting, in addition to supplying several lighting giants in China, we are actively developing other domestic customers in 2017, and strive to create value for customers and achieve a win-win situation. Li Chunwei said last. From the further development of the industry, the future packaging will cover more aspects and content. Microelectronics processors, LEDs, infrared, drive power and sensor components will be included in new areas of lighting beyond IoT, visible light communication, and smart lighting applications. Therefore, only under the market and technological changes, constantly seeking new opportunities, timely adjustment and repositioning, there is still a world of packaging companies in the future.