Home Appliances Mould Plastic Manufacturing Spring

In recent years, the proportion of China's manufacturing industry in global manufacturing reached 19.8%, slightly more than 19.4% of the United States. The U.S. economy, which has long been among the first world, has not lagged behind after the financial crisis plunged. Obama has announced in a high-profile that the U.S. wants to return to the era of manufacturing. This means that the U.S. economy will return to the real economy from the fictitious economy, and more production and manufacturing links will remain in the United States to solve a large number of labor employment. The employment data released from the second half of 2011 indicates that the United States has achieved certain results in this regard. This is also one of the reasons for the reduction of orders for domestic and foreign home appliance molds and plastic products. What is more, the original manufacturing industries that planned to transfer the investment to mainland China also began to return to the United States.

In 2012, the Fourth National Financial Work Conference clearly put forward “Five Persistences.” The first priority is to insist on the essential requirements of the financial service entity economy, ensure that funds are invested in the real economy, and effectively solve the problems of the financing difficulties and financing of the real economy. We must resolutely curb the evasion of social capital, use money to scoop money, prevent excessive self-circulation and expansion of the virtual economy, and prevent the emergence of industrial hollowing.

Luo Baihui, secretary-general of the International Mould, Hardware and Plastic Industry Suppliers Association, pointed out that China's manufacturing industry in the post-crisis era will usher in an opportunity for development, the financing difficulties will be broken, and the financing environment and development environment will be improved. The debt crisis in Europe and the United States will undoubtedly bring about a weakening of demand in the European and American markets. In addition, the appreciation of the renminbi is the general trend, and export-oriented enterprises will face unprecedented transformation pressure. The current risk of real estate bubbles has given rise to alarms in China's economy. During the “12th Five-Year Plan” period, the Chinese economy must rely on the opportunity of emerging industries to further adjust the industrial structure and achieve sustainable development. A large number of private capital invested in the virtual economy should and must return to the real economy era, return to the basic manufacturing sector, consolidate the economic base, and continue to further promote the industrialization process.

China has also begun to reflect on the excessive advancement of urbanization, service industries, and virtual economy in recent years and must return to relying on the main economic track of manufacturing. The new industrial policy focuses on supporting economic restructuring, energy conservation, emission reduction, environmental protection, and independent innovation. The new credit policy and financial support will be tilted toward SMEs. Private capital will be invested in the real economy of household appliances and it is expected to crack financing difficulties, high financing costs, and taxes. Heavy workload, low leverage, and other operational difficulties have brought happiness to small household appliance manufacturers.

Looking forward to the Sixth New Deal boosting the home appliance industry's domestic demand market In 2011, the domestic household appliance consumption environment was very much influenced by the policies. With the gradual withdrawal of the three major policies at the end of the year, the home appliance sector ended the upward trend and the trend was obviously weaker than the broader market. The Ministry of Commerce is brewing new domestic demand boost plans to continue to provide relevant stimulus policies in the coming years.

At present, the factors that support the growth of rigid demand for home appliances still exist. First, in the past two years, the total number of government-run housing starts exceeded 20 million units, and there will be 30 million units during the “12th Five-Year Plan” period. The new demand for household appliances brought by this market is not previously available. Second, the process of urbanization throughout the country is still accelerating. In the future, towns will increase by 8 to 10 million households each year. In addition, we should also see the continuation of the wedding tide. From 1986 to 1991, it was the last fertility peak of the Chinese population. 1200 people entered the marriageable age group. This is very obvious for the consumption of high-end home appliances.

The latest data released by the National Bureau of Statistics shows that in 2010, the number of households in major household appliances such as TVs, refrigerators, washing machines, and air conditioners in China's urban residents has already approached or exceeded 100 units. The emergence of a series of domestic policies such as home appliances to the countryside has greatly stimulated the consumer potential and consciousness of the tertiary and tertiary markets. Taking the refrigerator as an example, the number of households owned by rural residents in the past three years has increased by 19, which is 4 times faster than usual.

In addition to the upgrading of the cities, consumers in the tertiary and tertiary markets are still in the stage of popularization of basic products. Therefore, continuous improvement will be achieved through enriching and improving sales networks, more convenient payment channels, lower prices, and more thoughtful after-sales services. The tool for moving consumer money bags in the 3rd and 4th markets.

Although the replacement of the primary and secondary markets and the popularity of the tertiary and tertiary markets will still bring new room for growth. However, the withdrawal of stimulus policies is a great challenge for the development of the home appliance industry in 2012. In 2012, the domestic appliance industry only continued its policy of “home appliances going to the countryside”. Previously, the subsidies for energy-saving home appliances such as “flat-panel TVs, variable-frequency air conditioners, and solar water heaters” have also been stuck in the preliminary feasibility study. .

The information handed out at the recent Central Economic Work Conference shows that in 2012 the central government should put economic growth on the people's livelihood. Protecting the people's livelihood means stimulating domestic demand, and home appliances are an important part of the central government's stimulus to domestic demand in the past three years. Since the end of 2011, the government's macro-policy control has begun to loosen. Lowering the deposit reserve ratio, relaxing credit for SMEs and other measures have shown that the government is creating a good operating environment for the home appliance industry.

It is expected that a number of new home appliances will be released in March 2012. A few days ago, Luo Baihui, secretary-general of the International Mould, Hardware and Plastics Industry Suppliers Association, revealed in an interview with the China Enterprise News that adjustments to the home appliance industry policies such as air conditioners, refrigerators, and washing machines are mainly reflected in six aspects, namely the implementation of the "Twelve Five Years." Opinions on Promoting the Sustainable and Healthy Development of Export of Electromechanical Products; Encouraging the Import of Encouraging Imported Technologies and Product Catalogue; Adopting Financial Subsidy, Accelerating the Promotion of High-efficiency Energy-saving Products and Effectively Expanding Domestic Demand, and Continuously Renewing the Efficiency of Air-conditioners, Refrigerators, Flat-panel TVs, Washing Machines, and Motors Subsidies for energy-saving products; providing subsidies for home appliance purchases and automobile consumption for low-income groups and buyers of affordable housing; further reducing the deposit reserve ratio, relaxing credit for SMEs; promoting consumption through structural tax reduction policies, increasing consumer purchasing power, etc. .

The issuance and implementation of the six major policies will reflect the country's policy orientation to promote energy-saving, emission reduction and technological advancement of home appliances. Luo Baihui said that based on the external economic downturn, manufacturing industry has returned to the domestic market. For foreign trade enterprises supported by one leg, it is necessary to firmly grasp the opportunities for the country to expand domestic demand and promote consumption; for domestic sales companies, the most needed is the tax Change, eventually promote consumption through tax cuts, increase consumer purchasing power.

Luo Baihui believes that if the new household appliance consumption stimulus policy can be launched in March 2012, it is expected to have a significant positive effect in the second half of the year, taking into account the gradual penetration of the policy effect. Considering comprehensively, if the air-conditioning industry has a new round of consumption stimulus policies, the fundamentals of the air-conditioning industry will bottom out in the first quarter of 2012 and will pick up in the second half of 2012.

Adhere to the Real Economy and Air Conditioning Enterprises Need to Enhance Competitiveness CASS "China Industrial Competitiveness Report (2012) No. According to the Blue Book, according to the standards of the World Bank, China has entered into upper-middle-income countries in 2011, and China’s industrial competitiveness ranks first in the world. However, the report shows that since 2011, China's industrial competitiveness has further weakened, and the competitiveness structure has not been significantly optimized.

In the face of resource-input inflation and cost pressures, real estate regulation is deepening and the new demand for air-conditioning products is shrinking. The tightening policy environment is increasingly straining companies' financial leeway. At the same time, energy-saving requirements and environmental protection regulations have become stricter. Lost the incentive of financial subsidies led by industrial policies and lost the external opportunities for the rapid development of the real estate market. In 2012, the domestic air-conditioning market returned from the dual development of market and industrial policies and the natural development of resource allocation to the market itself. In the "continued to gradually stabilize."

In recent years, the proportion of China's manufacturing industry has surpassed that of the United States. However, China's air-conditioning manufacturing industry mainly relies on cheap labor costs to win. It only occupies low-end and middle-end markets. How do we stick to the real economy in 2012? How can we improve our competitiveness and expand market share? The first thing to be clear is that at the same time that China proposes 4 trillion yuan of new industrial planning, the traditional manufacturing industry is still the center of gravity. "Adjusting the industrial structure and transforming the mode of development" is the goal. Luo Baihui pointed out that home appliance moulds and downstream air-conditioning manufacturing industries account for a large proportion in the traditional industries, and they still have strong vitality. Traditional industries are not completely backward industries. However, traditional industries need continuous transformation and upgrading, and require continuous technology. Transformation. At present, our national conditions are still in the middle and late stage of industrialization. The extensive development model has already reached the peak of energy demand. The process of industrialization still has a long way to go. Our country's manufacturing industry still needs to continue to improve its internal strength.

In addition to policy promotion from the outside, it is imperative that the internal strength of domestic home appliance companies be upgraded and constructed.

Luo Baihui suggested that air-conditioning enterprises should seize the opportunity, clearly define the development priorities, promote the transformation and upgrading of industrial structure, focus on the development of high-end, variable-frequency, commercial air-conditioning and other products, and accelerate the formation of multi-species, multi-standard, serialized core technologies with independent intellectual property rights and product.

Luo Baihui stressed that air-conditioning companies must pay attention to product structure adjustment, production, study and research, and strengthen their independent innovation capabilities. New product research and development must focus on industrial policies and market hot spots, such as the application of energy-saving and environmental protection, fashion and health products, and new solar energy technologies.

It is necessary to continue to increase product technology innovation, rely on transformation of technology and innovation, enhance independent innovation, especially technological innovation capabilities, and build the company's product competitiveness and brand influence.

With good products and quality assurance, it is particularly important to carry out appropriate brand promotion. Air-conditioning companies can establish their own sales channels in the country, carry out marketing through agents, and cooperate with the media, etc. There are many ways to do this, which requires companies to dig out their own ways through their own efforts. Another is after-sale protection. The after-sales service of domestic enterprises is not in place, or basically there is no after-sales service, which has become a major weakness for us. In the face of increasingly fierce market competition, if domestic companies do not attach importance to this, it will affect their long-term development and doing a good job selling services is also a top priority.

It is necessary to actively expand marketing channels and establish a diversified channel layout for urban and rural markets. The continued introduction of the national policy of benefiting farmers will stimulate the sustainable development of rural construction. The rural terminal market will be an important pawn in the future development of air-conditioning companies. In expanding the market, Luo Baihui expressed that he must insist on the parallel sales of domestic sales, establish channels, brand promotion and maintenance, and do a good job inside and out; the traditional marketing channels will transition to emerging business models such as e-commerce and online shopping malls, since the second half of 2011 For the household appliance manufacturers with overstocked inventory, the most ideal channel for destocking is to strengthen network marketing, strengthen after-sales service, and promote the mall channel with e-commerce; through a rich and perfect sales network, more convenient payment channels, and lower costs. The price and more thoughtful after-sales service will continue to leverage consumer money bags in the third and fourth-tier markets. It is expected that in 2012, the replacement of the primary and secondary markets and the popularity of the tertiary and tertiary markets will still bring about new growth potential.