Analysis of Development Trend of Car GPS Products in 2011

In 2011, the scale of the telematics global market will reach more than US$62 billion and the market will have a huge space for development. At the same time, it also showed a lot of opportunities for manufacturers of rear navigation systems. Intelligent navigation, navigation product form, design ideas, service models are quietly changing. Whether it is a navigation product manufacturer or an electronic map manufacturer, it must follow the principle of satisfying consumers' individualized and diversified navigation needs, constantly innovate in the trend of changes in products and services, and can always stand on the top of the market.

What is the popularity of car GPS products?

According to the latest data, the GPS penetration rate of American cars is 65%, and the penetration rate in EU countries and Japan is even higher, reaching 73% and 76% respectively. In contrast, China's car GPS penetration rate is less than 10%.

What causes the decline in the competitiveness of mid-market products?

Reliance on additional features has made the mid-range products less competitive. There is no clear demarcation of low-end products in terms of navigation capabilities, but a lot of effort has been devoted to CMMB mobile TV, video playback and other additional functions. Therefore, when users become more sophisticated, more rational products are purchased, and the quality and service level of low-end products are also rising, these mid-range products, which have no obvious advantages in terms of price and navigation function, have to maintain their own prices through price cuts. Declining market competitiveness.

How can midrange GPS products improve market competitiveness?

Improve your own navigation and find a new balance between cost, price, and service.

Car GPS technology development trend?

The first major trend is frequency diversity technology. Modern satellites will provide civilian users with three new positioning signals. The second major trend is to overcome radio frequency interference, it is easy to be interfered by the surrounding RF signals, and can not work properly. The on-board GPS receiver will penetrate the noise by matching the received ranging code with the phase of the locally stored replica code. When the phases are the same, the receiver can use the timing signal as an accurate reference so that it can be positioned accurately. The third major trend is to install an integrated mechanical system that guarantees that the positioning error is less than a certain value. Using differential on-board GPS technology, the system will obtain the latest error correction information from geosynchronous orbit communication satellites. The correction data comes from the ground reference receiver. In the past, the error of on-board GPS was 2 meters, and it will be smaller now.

The development trend of car GPS product function?

Provide end-consumers with diversified information services such as one-click calling, roadside assistance, traffic conditions, tracking and positioning, etc.; capacitive touchscreen navigation products may be a major trend in the future; menu optimization, the most simple way to achieve the most The direct purpose will be a trend of later development. In the field of GPS, location service has been considered as another killer application for mobile Internet after SMS. However, there is still no explosive growth. On the one hand, there is a lack of user awareness, and on the other, the business model needs to be verified. However, LBS can play a unique attribute of mobile Internet applications, combined with the positioning attributes of mobile terminals, and its future development prospects deserve attention. Terminals capable of carrying mobile services/applications are also diversified, and more and more portable devices also have network functions, providing more diversified communication media for mobile Internet applications/services. Network-enabled PNDs or modified GPS will be worth paying attention to.

What are the current GPS products lack?

The problem of appearance homogeneity is quite serious. There are actually many cottages whose appearance is similar to the appearance of the domestic first-line branded products. It is even the same.

Detour does not mean to point to the wrong way. More than half of the planned routes are detours. In more cases, it is simply the way to get your destination farther and farther.

The map upgrade is too slow. It may be that a new road has just been repaired and opened in front of your house, but your GPS will not be able to obtain its information until the next map update. According to China's map data upgrade speed, the fastest one needs to be upgraded once a year.

Searching for stars is not fast, and some navigators have not been able to accurately locate them. Sometimes they have even arrived at their destinations. The navigators have not succeeded in searching for stars.

Which aspect of the GPS product market is more important?

The market competition pattern of post-installed GPS navigation map vendors has basically taken shape, and navigation map products have been developed in depth with a better user experience. The rich functions and powerful products can no longer guarantee the competitiveness of the future market. For GPS products themselves, the embedded content will be a key point that can be fully explored, and application services will naturally become post-installed GPS. Navigate a new cheese that the company races to chase.

GPS industry profit space trend?

As the competition continues to increase, prices continue to fall and the impact of alternative consumer electronics products, profits will further decline.

Front loading GPS trend?

The pre-installed GPS market has faced functional upgrades. In the future, GPS is definitely not a simple one from A to B. It is a powerful information platform tool for realizing customer needs. It can basically achieve dialogues between people and vehicles and realize dialogues between people and cars. This is certainly true. Directional. Market demand, or a customer's evolutionary demand for products, will eventually affect, and the trend presented is ultimately a product display of a new generation.

After car GPS trend?

The role of non-price factors such as car rear-mounted GPS (car GPS) product engineering, software design level, and map upgrade services has become increasingly evident in market competition. On the whole, companies with certain technology and resource advantages in the field of navigation will become more and more obvious in the competition. Firms that only use hardware products as selling points will face increasing competition pressure.

Future GPS market forecast for GPS products In the GPS field, location services have been considered as another killer application after SMS, but there is no explosive growth. Terminals capable of carrying mobile services/applications are also diversified, and more and more portable devices also have network functions, providing more diversified communication media for mobile Internet applications/services. Network-enabled PNDs or modified GPS will be worth paying attention to.

In the next three years, the proportion of products with a price of RMB 1,000 or less will maintain its upward trend. The proportion of products with 1001-2000 yuan price point will be reduced, but with advantages in functions, software, technology, etc., it will still occupy a certain market share, and the proportion of attention will remain at more than 20%.