Weichai Group will release new brand logo and debut in China Formula One

According to China Truck Network Reporter, China’s leading automotive equipment manufacturing group Weichai Holding Group (hereinafter referred to as “Winchwood”) will hold a global conference of Weichai Internationalization brand in Shanghai on April 17, 2014. The new brand will appear in the 2014 F14 T chariot of the Ferrari team in the Chinese F1 Grand Prix. It will be reflected in the players and team clothing and equipment.

Weichai International Brand
Weichai Internationalization Brand Presentation

Weichai Group is the only company in the country that owns four major business platforms including complete vehicle, powertrain, luxury yacht and auto parts. It is an international company that operates across industries and industries. Since April 11, 2013, Weichai Power and the Italian Ferrari Formula One team announced the formal establishment of a strategic alliance between the two brands. Previously, Weichai Power officially became a global sponsor of the Ferrari F1 Team for four years on February 1, 2013. Through the establishment of the brand strategic alliance relationship, both parties will further use the platform of the F1 team to develop cooperation in more fields and establish a model of mutual benefit between the two outstanding companies.

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