Environmental protection material production equip ChangZhou FENGJU Machinery Equipment CO., LTD , https://www.fengjumachinery.com
In the field of lighting and lighting, Tovey Lighting has achieved outstanding results: China's first lamp export, China's green lighting demonstration base, LED product application leader, LED lighting industry's widest product line, LED product application industry The most extensive and deepest chain of enterprises, with an annual output value of 1 billion yuan. Behind these accolades is the result of the hard work of Tovey Lighting.
Compared with its brilliant achievements, Tovey Lighting's style is quite low-key.
Twenty-eight years ago, Mr. Liang Qipeng led dozens of people and set up the Hong Kong Group with his dreams. Ten years later, they established Tovey International Lighting Co., Ltd., which is today's Tovey Lighting, the predecessor of Foshan Tovi Environmental Lighting Engineering Co., Ltd.
Since its establishment 18 years ago, Tovey Lighting has always been synonymous with high quality and innovative technology. In 2012, Tovey Lighting's comprehensive transformation from export to domestic sales is like a horse riding a glimpse of lighting and lighting. It is also today that the Tovey brand is rising, Tovey has brought its heavy lighting products to the 2014 Guangzhou International Lighting Exhibition to better promote the strengthening of Tovey's brand.
Towe Lighting set up a booth at the Guangzhou International Lighting Exhibition. At the meeting, Liang Qipeng, Chairman of the Hong Kong Group, recalled the ups and downs of the Hong Kong Group: in the 1980s and 1990s, Hong Kong was in Guangdong Province. A well-known brand. At the beginning, we did the five-star hotel project in the entire Pearl River Delta, so the brand of Gangfeng has been in the market for more than ten years. Later we set up Tovey Lighting. But not long after, it coincided with the Asian financial crisis, and the business operation had a difficult situation. But we have grasped the great opportunity to enter the Canton Fair in the fall in 1998. Since then, our business has undergone a fundamental change. At that Canton Fair, we recruited a large number of customers from developing countries around the world, and they rushed to sign the general agent of the country where we signed. At this point, the market for Tovey Lighting quickly covered Southeast Asia, Europe, Africa, and the Middle East. This changed Tovey's overall market position. Since then, Tovey has turned to export. And many years of export experience has made our quality management more convenient. In 2008, we began to return to the domestic market. At that time, led just started, we use this opportunity to increase the strength to return to the domestic market, separate the products independently, all the fist products are changed to LED, and focus on municipal engineering. At the end of last year, we had an integration to speed up shipping time, streamline quantitative mass production, and ensure that all circulation products and conventional products only require seven days of delivery.
Liang Qipeng shared with you all the past ten years of various things, and issued a promise to the guests: in the future, we will definitely follow the market. Our price/performance ratio is absolutely reasonable. We are determined not to make junk products. We will ensure the quality of our products. We will continue to introduce new products to ensure the price advantage and ensure that you earn money and ensure that you can quickly spread the market. Because, unless I don't do it, I will do it, and I must do it well and do it to the extreme.
The industry is delighted to see that in the past three years, the annual growth rate of the Hong Kong Group has exceeded 30, and in 2013 it has exceeded the 2.5 billion mark. Among them, the annual growth rate of LED lighting exceeds 50, and the annual growth rate of domestic sales exceeds 100. What is the growth rate and such scale? Relying on the wisdom of the head, relying on the persistence of the company, relying on everyone's support.
Data show that in 2013, Tovey Lighting has achieved 700 million domestic sales, including energy-saving services, lighting projects, channels, e-commerce, K/A enterprise market.
Looking at the present, more leading in 2014, LED lighting will occupy 50 market share, this is the general trend; in 2014, LED light source prices continue to decline, LED business photos and home products will quickly replace the fluorescent lamps; from 2014 to 2015, will It is the most fierce competition in the industry for two years, especially in the competition for channel resources. In 2014, the traditional lighting companies with professional channels were limited by the factors of inventory and manufacturing transformation, and the action will not be too big; in 2014, the competition in the light source field In 2014, the industry began to shuffle, and small and medium-sized enterprises were limited by the production capacity and price factors. The LED era is no longer the era of fluorescent lighting lighting leading enterprises; in 2014, the high-selling marketing is not a magic weapon, manufacturing, The comprehensive competitiveness of enterprises such as marketing, production capacity and price is the ultimate winner; in 2014, a large number of export LED companies and LED chip manufacturing enterprises entered the downstream of domestic products and participated in market competition; the industry pattern in 2014 is uncertain, but will be seen at the end of the year. Distinguished.
In 2014, it was a year of careful figures. This year, Tovey Lighting showed more extraordinary temperament than before. They threw out the grand goal of Tovey Lighting's domestic sales target of achieving no less than 1 billion yuan in sales revenue in 2014!
Competition, competition, in addition to competition or competition! Then, what will Tovey Lighting rely on to make a layout, plan and move?
Tovey Lighting on the Tovey Lighting booth has many years of experience in lighting production, stable quality, and deep understanding of the industry and products. Tovey Lighting has a comprehensive strength and is based on the scale of past exports. The scale has the advantage of scale, thus forming a price advantage; the profits of Tovey Lighting's export, engineering, energy-saving services and other fields are enough to support the investment in channel competition; Tovey Lighting's transformation of LED in 2009, the history is small, the decision is rapid; Tovey Lighting The product line is wide, the dealers can be rich in business categories, and the channel members are profitable; the Tovey lighting industry is large in scale, strong in manufacturing capability and fast in delivery; Tovey Lighting has the ambition and determination to dare to compete in positive prices. Chen Wei, executive deputy general manager of the Hong Kong Group and general manager of Tovey's domestic marketing division, introduced the strategy of the company to cope with the severe situation in 2014 and made plans for the domestic marketing of Tovey in 2014.
It is reported that Tovey Lighting will form four LED production and research systems, focusing on the development and production of indoor and outdoor lighting, focusing on professional, improving the speed of products from project to listing; changing the status of foreign trade enterprises without inventory, 30 million circulating products standing Inventory; open procurement and supply links, 7 days of circulation products, 15 days of engineering products delivery; based on the advantages of the industry chain, focus on categories, reduce costs, in order to deal with the positive competition of core categories.
In addition, Tovey Lighting has also developed a circulation channel strategy 5511 plan: in 2014 Tovey's terminal needs to cover 100 provincial capitals, 70 prefecture-level cities and 30 counties; build 500 effective terminals, including 100 specialty stores/shops in the store , allocating 1000 sets of showcases; grabbing 5,000 hardware doors and winning no less than 100 million-level projects.
This is another heavy sales plan following the 1555 plan proposed last year.
It is understood that the birth of the 5511 plan means that for the dealers, it means that in early March of this year, it is necessary to prepare enough stocks to prepare samples for the showcases to ensure the supply to the lower-level customers. In mid-March, the investment promotion conferences in their respective regions will be launched. Develop a network. Before April, the team will be formed to work with Towe Lighting staff to develop most of the prefecture-level cities in the area under their jurisdiction; the key county-level market will be developed before June; the hardware wholesale operators will start the regional in early March. The second batch of hardware channels or the promotion of retail sales, building hardware doors.
This is Tovey! This is the Towe who rides the dust on the vast Chinese lighting rivers and lakes!
Further to the dream, during the two-day conference, the relevant leaders of the Tovey Lighting Business Unit, Commercial Lighting Division and Outdoor Lighting Division also made product development and production planning reports. Finally, Vice President of Marketing Dong Zhiming Explain in a fascinating marketing policy, let the dealers on the spot fully understand the maximum support for Tovey Lighting in 2014.