The president of Coca-Cola once said that a fire can completely destroy the company's plant and equipment, but it can be completely rebuilt with the brand name “Coca Colaâ€. Brands are intangible assets that support the continued development of the company. In essence, business management is to run a brand. The deeper the brand is, the more visible and influential it is, and the more it will support and promote the sustainable development of the company. With the merger and reorganization of the automotive industry, the continuous expansion of foreign-owned parts and components brands in the domestic market, the competition of contemporary parts and components companies has gradually evolved from price competition, quality competition to all-round competition with brand as the core. Whoever establishes a brand will have the initiative in the future market competition. In order to seek long-term development in fierce competition, China's auto parts companies must formulate long-term brand strategic goals. Only by strengthening brand awareness and establishing long-term brand management concepts can companies have greater and faster growth opportunities. Shandong Golden Kylin Group, from its inception, has dedicated itself to brand investment and brand promotion. In the auto parts industry, it has continuously obtained "China Famous Trademark", "China Top Brand Product", "National Auto Parts Export Base Enterprise", "Export Key Brands for Cultivating and Developing", and "China's Auto Braking System Industry Sign Brand "And other honors, established the basis for the development of the brand. Implement brand strategy, innovative marketing concept In recent years, Jin Qilin Group has given full play to the advantages of the “Golden Kirin†brand in its marketing efforts and actively carried out brand marketing with remarkable results. First of all, Jin Qilin Group actively improved the product line and gave full play to the guiding role of new products in the market. The introduction of high-end ceramic materials, low-metallic materials, organic materials and other brake pads, fully reflects the company's market-leading product strength. Among them, after the successful development of ceramic brake pads and low-metallic brake pads, they were loaded in batches by well-known automobile companies in China and users responded well. In the field of products that meet the individual needs of users, the Golden Qilin Group continues to improve product performance and meets the special needs of these users with high-quality products. Secondly, in order to increase the brand awareness of Jinqilin brake pads, Jin Qilin Group tackled the technical difficulties that prevailed in the brake pad market. The problem of abnormal sounding of the brake pads and abrasion in some areas was solved by the technicians and eventually resolved these problems. Among them, the completion of the low-metallic material formulation project has increased the sales volume of gold unicorn brake pads by more than 15%, and has been highly praised by users. The success of Jinyinlin brake pads in reducing noise has made the friction noise on the basis of the original decline to international standards. It satisfies the requirements of the domestic market for brake pad noise, and its quality is comparable to international advanced high-quality products. At present, the ceramic brake pads produced by the company are favored in the American brake pad market. The monthly production and sales volume of ceramic brake pad is only about 1.4 million sets. Third, Jin Qilin Group also takes the initiative to be responsible for the quality of products and is responsible to users. Through internal problems, it will take the initiative to solve problems. In order to provide customers with faster and more convenient services, Jin Qilin Group also provides service to more than 50 first-tier distributors throughout the country, providing users with high-quality accessories while enjoying high-quality services and allowing users to use the gold. At the same time, the unicorn brake lining further felt the concept of “Keeping Care for Everyone and Caring for Every Carâ€. Through high-quality service, it fully embodies the advantages of the Golden Qilin brand and establishes a good brand image of the Golden Kirin Group. . Fourthly, Jin Qilin Group has increased the training of marketing personnel and foreign trade business personnel, strived to improve the quality of sales personnel, created a high-quality marketing team, and further improved the corporate image and marketing strength of Jin Qilin Group. The company insists on organizing regular regular marketing staff business training. The system continuously imparts marketing new knowledge, new methods, skills and techniques, and product knowledge to marketers. It organizes marketing staff to fully communicate marketing practices and practices and achieve knowledge and experience. Fully shared. The export department of Golden Kirin Group also focused its marketing staff on job defenses to allow them to analyze the market situation, report on their personal work ideas and specific practices, and explain to them the technical advantages and key selling points of the company’s newly introduced products, so as to better understand marketing cadres. In order to understand the company’s marketing intent, the company has more knowledge of the specific circumstances of the marketing frontline and has effectively promoted communication and communion. By advancing the brand marketing strategy, Jin Qilin Group firmly grasps the market's initiative. In 2008, Jin Qilin Group became an outstanding supplier to the three largest customers in the United States, occupying the leading position in its foreign mining brake pad products. The well-known international automakers such as the French symbol Citroen, Ford of the United States, and Germany Volkswagen have also taken a fancy to the reliability of the Golden Qilin brand and used the brake pads of the Jin Qilin Group as the reference for vehicle configuration. Brake pads are safety components. The European Union has set a threshold for car safety parts involved, that is, E-Mark product quality certification. At present, over 600 models of products have been certified by the Shandong Golden Kylin Group and are planned for 2009. Increased E-Mark certification of 100 models, basically meet the needs of all European models, continue to expand the market's core competitiveness in the international market continue to be in the high-end product market, striving for the brake film industry world-renowned brands. In June 2005, the Trademark Office of the State Administration for Industry and Commerce conferred the title of "LPB", a well-known trademark of China's LPK, as one of the few well-known trademarks in China's auto parts industry. In the brake pad industry, it is the only one and the only one that is currently known. trademark. In September 2006, it was awarded the title of "Chinese Famous Brand Product". A good brand image has brought good market performance: In 2008, Golden Qilin Group cumulatively produced 33 million sets of brake pads and achieved sales of 1.4 billion yuan. Combine "push" and "pull" to expand product awareness Beiqi Futian basically did not use gold unicorn brake pads. After one year of hard work, the comprehensive occupancy rate of Jinqilin's brake pads in Beiqi Foton reached about 35%. The car industry is the main market for Jinling lin brakes' foreign sales products. The market share of the car maintenance market is about 30%, which is 20% at Xiamen Jinlong Company and 100% at Huatai Hyundai. In addition to imported brake pads, all of Shenlong Automobile's brakes are made of gold unicorn... In the international market, gold The market share of unicorn brake pads also rose steadily. Well-known brake disc companies have come to Jin Qilin Group to seek cooperation opportunities. In 2009, while consolidating the traditional market, Jin Qilin Group also made full use of product, technology, information, and other resource advantages to open up one new user after another. Through a thorough market analysis, Kim Hee-Ling Group believes that the international market, especially the North American market, has great potential and is the key to the development of the Golden Kirin Group in the past and in the future. In late September 2008, the chairman of Jin Qilin Group and vice president of sales in charge of exports went to the United States to investigate and actively communicate with auto parts distributors and auto companies, and opened up a number of new customers. In 2009, it began to supply bulk quantities. For the foreign market Jin Qilin Group attaches special importance. As early as the establishment of the company, Jin Qilin Group fully took into account that globalization is a threshold that companies must take. Based on the accumulation of previous years, in 2008, Golden Kirin Group exported its brake pads to more than 60 countries and regions in the world through direct sales and supporting vehicles. Most of the customers basically achieved monthly batch orders. Good situation. According to statistics, in 2008, the output value of Jin Qilin Group exceeded US$160 million. In the process of leading the team to personally lead the market, marketers actively promoted product promotion and promotion, and after-sales service personnel provided quality products and services, the customer fully recognized the brand advantages of Jin Qilin Group, and Jin Qilin Group also increased the number of end users. The publicity and guidance efforts have enhanced end-user acceptance of Kylin's brake pads. It is understood that many users use the gold unicorn brake pads, the name of the product must be Jin Qilin's products for the maintenance of the car, the formation of pull for end users. At the same time, through the active efforts of corporate sales personnel, a tremendous boost has been formed. It is the combination of "push" and "pull" that has made Kim Kyung-lin's market today. Recently, the second production base of Jin Qilin Group, Jinan Anda Brake Co., Ltd. has also started construction. It is a wholly-owned subsidiary of Golden Kirin Group. It began construction in June 2008 and will achieve an annual output of 10 million sets of high-end brake pads and 2 million sets of heavy-duty automotive brake pads and high-speed train brake pads. The total investment of the project is 700 million yuan, covers an area of ​​300 acres, and the building area of ​​the plant is 62,000 square meters. It can realize an annual sales income of 1.2 billion yuan and a profit and tax of 200 million yuan. In the second phase, the annual production capacity of brake pads will reach 25 million sets, and the construction will be completed. National enterprise technology center, annual sales income can reach more than 2 billion yuan. By then, the annual production capacity of the entire Jin Qilin Group will reach 55 million units, becoming the world's largest brake brake production enterprise. At the same time, in the West Economic Development Zone of Leling City, Shandong Province, the headquarters of the Shandong Golden Kylin Group, a new high-tech industrial park was built by Shandong Golden Kylin Group, covering a total area of ​​114,600 square meters and a test track of 1,092 meters. After the completion of the OE expansion project will increase the output value of 800 million yuan, to achieve the brake film industry unique road test conditions, a total investment of 500 million yuan. In the future, Jin Qilin Group will make full use of its own advantages, seize opportunities, strengthen management, realize modernization of the enterprise, adhere to market-oriented, technologically-led enterprise development purposes, increase technical reform efforts and investment, and strengthen research and development capabilities of enterprises. Jin Qilin's goal is to build "world-renowned brand names" and "Chinese famous brand products" as the platform to build world-renowned brands of auto parts and develop the group into the world's largest and most modern enterprise with the strongest research and development capabilities and competitiveness. group. Metal 3D Printing - Slm / Dmls Metal 3D Printing - Slm / Dmls,3d Printing Service Metal ,Metal 3d Printing Service Stainless Steel,3d Printing Service Metal Aluminum Ningbo Rongna Technology Co.,Ltd , https://www.machiningcustom.com
METAL 3D Printing - SLM / DMLS
The two technologies have many similarities: both use laser scanning and selectively fuse (or melt) metal powder particles, glue them together and build them layer by layer. Similarly, the materials used in both processes are granular metals.
The difference between SLM and DMLS is due to the basis (and patents) of the particle bonding process: SLM uses metal powder with a single melting temperature and completely melts the particles, while in DMLS, the powder is composed of materials with variable melting points at high temperatures Fusion at the molecular level.
Bering 3D provides 3D printing services for various metal materials such as stainless steel, die steel, titanium alloy, aluminum alloy, and bronze.
