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2015 China's 500 most valuable brand list, NVC lighting is at the top
Recently, the 12th World Brand Conference 2015 was held in Beijing. The World Brand Lab released the list of China's 500 Most Valuable Brands at the conference. In this comprehensive ranking based on financial analysis, consumer behavior analysis and brand strength analysis, and the world's most famous brand values ​​list jointly presented by Harvard Business School, European Business School, University of London, University of California Berkeley and other world famous universities There are many famous Chinese brands such as Huawei, Haier, Lenovo, Gree, Xiaomi, Vanke, China Southern Airlines, PetroChina, Sinopec, China Mobile, State Grid, Industrial and Commercial Bank, and CCTV with world-class reputation and brand competitiveness. NVC Lighting ranks among the best in the brand value of 11.581 billion yuan, and has been ranked as the most valuable brand enterprise in China's lighting industry for three consecutive years. In addition, Foshan Lighting was found on the list, ranking 365th with a brand value of 6.033 billion yuan. The total value of “China's 500 Most Valuable Brands†in 2015 was 1,081,156 million yuan, and the minimum threshold for this year's selection of brands was 2.016 billion yuan. The ranking adopts an authoritative brand value assessment method, which qualitatively analyzes the brand from eight aspects: industry nature, external support, brand recognition, brand loyalty, leadership position, brand management, expansion ability and brand age. Future development and benefits. The rankings are widely recognized by listed companies around the world for their professionalism and independence. NVC lighting market brand related person in charge said that as a leading company in the lighting industry, NVC NVC Lighting was selected as one of China's 500 most valuable brands, demonstrating its outstanding brand value and strength. The influence of brand value not only means the occupation of the market, but also the weight in the mind of the consumer. It is NVC's emphasis on the systematic management and innovation of the NVC brand, which enables NVC to continue to gain a stronger and more stable competitive advantage in the industry, effectively driving the sales of terminal channels and online e-commerce, and further enhancing multi-level participation in global competition. Strength.