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The lively European Department of Light Passenger Market has attracted a host of attackers such as Suzhou Golden Dragon.
If the light passenger market is likened to a big one, there will be an endless stream of attackers in 2011-2013. The challengers are coveted by the market advantages of the light passenger overlords Nanjing Iveco and Jiangling Transit, and are also well aware of the depth of the light passenger market. Challengers from all walks of life are well-prepared for the market. First SAIC MAXUS Chase took the British LDV to attack. Afterwards, Dongfeng Yufeng lifted the power of Dongfeng Group, followed by Jianghuai Xingrui mid-shaft and short-shaft vehicles. Once, the European light passenger market saw the impact of the sword. .
Recently, the reporter also discovered that the Haiger brand of the Suzhou Golden Dragon Company did not have a big fanfare for propaganda, but had secretly crossed the warehouse and quietly boarded the product announcement of the Ministry of Industry and Information Technology and was expected to list at the end of this year and early next year. As a passenger car market giant, Suzhou Golden Dragon has developed a lighter European passenger team that can win a share in the high-level European light passenger market.
Judging from the product appearance of the announcement, Haig’s car has borrowed from Mercedes-Benz Sprinter's “Haeger†styling model. First of all, let's look at how the Haig brand European light passengers come.
From the announcement point of view, this new European light passenger model is KLQ6590 series, body size is 5910 × 1993 × 2370 (2540) mm, is a standard European light passenger long-axis models. This is also the third light vehicle platform of Suzhou Jinlong Lightbus Business Unit. Prior to this, Suzhou Jinlong has launched Japanese light passengers and small and medium pickup trucks, and has made some gains in domestic and foreign markets.
In the interview, Li Dequan, Minister of Suzhou Jinlong Light Passenger Division, told reporters that the current product mix of the company is that Japanese Haishi Lightbus and European light passengers complement each other to jointly build the light passenger business line of the Suzhou Jinlong Hager brand. "The 5.4-meter-long product is mainly seagull light passengers, while the 5.9-meter model is based on European light passengers."
In fact, large and medium-sized passenger car manufacturers have entered the European light passengers. Suzhou Golden Dragon is considered to be one of the pioneers. Before the end of 2010, the European light passenger market had been monopolized by Nanjing Iveco and Jiangling Ford Transit. After that, three new arms, including Jianghuai Xingrui, SAIC Maxus Chase and Dongfeng Yufeng, entered the market, but they all had A common feature is to rely on comprehensive automobile group companies (Shangqi Datong relies on SAIC, Jianghuai Xingrui relies on Jianghuai Automobile Group, and Dongfeng Yufeng relies on Dongfeng Motor Group). Even if the European light passengers of Shuguang Automotive are to be listed, they are backed by Liaoning Shuguang Automobile Co., Ltd., which has a diversified business.
This means that Suzhou Golden Dragon may be the first manufacturer to enter the European light passenger vehicle as a passenger car manufacturer. What characteristics does this "special identity" product have?
The Japanese sea lion light passengers produced by Suzhou Jinlong Iveco did not have diamonds and could not afford porcelain. Without a good engine, it is impossible to win the opponent. In the European elite light passenger market, the PK of the engine is undoubtedly the highlight of the contest.
Before Hagrid, the three newcomers already listed were equipped with the internal engine assembly of the group. Among them, Jianghuai Xingrui uses the JAC 4DA series 2.5L engine, SAIC MAXUS GM is the VM2.5L engine of SAIC's subsidiary Shangchai, and Dongfeng Yufeng comes standard with the Dongfeng-Nissan ZD30 engine. Suzhou Jinlong Hager is another way to directly use ready-made social supporting resources.
The reporter noted that the Haig KLQ6590 series is equipped with the Nanjing Iveco SOFIM8140.43 type III and IV engines, with a displacement of 2.8L and a maximum power of 100kW. The reporter further learned that the light passenger not only uses the Iveco “Sofem†diesel engine but also the Iveco light transmission. It can be said that the power chain system is mainly the Iveco system.
Li Dequan said that Hagrid’s first alliance with Iveco was mainly due to the cooperation between Suzhou Jinlong and Nanjing Iveco. “Suzhou Jinlong’s CMB can choose the Iveco engine.†He told reporters that Hagrid light passengers will also consider carrying other branded engines in the future, such as Cummins and Shangchai. "This product is still mainly based on the domestic market, supplemented by foreign markets, and we will first make use of Haiger's Japanese Lions light passenger dealer system to sell throughout the country."
In terms of drive axles, the Hager-European light passengers use light axles produced by Shuguang Automotive. “There are very few drive axle assemblies for light passengers in the industry, and Shuguang Automotive is one of the few.†A professional Revealed.
Nanjing Iveco "Sofem" diesel engine competitiveness geometry?
Martial arts speaks of factions. Similarly, it is important for any new marketer to have a “originâ€. Different origins will have different competitive characteristics.
As the first manufacturer to enter the European light passenger vehicle as a manufacturer of passenger cars, the Haig-European light passengers have obvious “branding†in the bus industry.
On the one hand, the main production methods for large and medium-sized passenger cars are to purchase key components from the outside and then produce them on the assembly line. This is not the same as the key group produced by the auto group. Similarly, Hagrid's light passengers also purchase key components such as engines, transmissions and axles from the outside, with typical passenger car production characteristics.
The advantage of this method is that it can use the relatively high-quality supporting resources in the society and “use it for my own useâ€, and the organization's production is flexible and rapid, which is conducive to meeting the individual needs of users. The disadvantage is that it does not grasp the core resources and the procurement costs are difficult to control.
On the other hand, from the current product planning direction of Suzhou Jinlong, European light passengers are just a branch of its light commercial vehicle product line. Therefore, its total investment and resource investment cannot be as large as SAIC, JAC and Dongfeng. This also determines that Hager's European light passengers are likely to enter the market only with a 5.9-meter long-axis model, seeking to break through key developed regions, instead of SAIC, JAC, and Dongfeng as short-axis, medium-axis, and long-term. The entire series of shafts is rolled out, and all segments of the passenger market, passenger and cargo, refitting, and commercial vehicles are competing.
In addition, according to the reporter, Suzhou Golden Dragon is building a light vehicle production base in neighboring Kunshan, Jiangsu Province, with an annual production capacity of 30,000 units. After completion, Suzhou Jinlong Lightbus Business Unit will be relocated as a whole, and product production and quality control can also have better basic conditions.
Undoubtedly, Hager's European light passenger products may become a tough "attacker" if the new base production capacity and the light passenger mass production are completed simultaneously. How is the game winning and losing, good show is still behind.
