Isuzu FTR Zhongcai Guangdong's first card market emerged suddenly, Qingling took new products to actively intervene


Qingling Automobile officially put Isuzu's new FTR medium-sized commercial vehicle (6 tons, 14 tons) in Guangdong, starting at a price of 200,000 yuan. Guangdong is the country's first place to launch the car. This marks the world-class Isuzu mid-size commercial vehicle, which has achieved mass production and sales at Qingling and will form a new wave of shocks on the China Card market. Pan Yong, deputy general manager of Qingling Motors, said in an interview that, just as its high-end light trucks have few competitors in the country, “FTR has no rival in terms of technology and quality”. He said, "Qingling is taking the high-quality price route, so the FTR has an opponent in terms of price, that is Dongfeng Tianjin, the car is priced at 180,000 -190,000 yuan."

FTR quality creates low operating costs

The Qingling company's FTR card was developed by Isuzu Corporation based on its 100-year commercial vehicle manufacturing experience and adapted to Chinese users' environment and purchasing power, further enriching Qingling's lineup of light, medium and heavy Isuzu commercial vehicles. Since then, Qingling products have been covering 40 ton tractors from 0.45 ton load pickup trucks, from chassis, vehicle to modified vehicles, and have occupied the major market segments of domestic commercial vehicles. The person in charge of product technology of Qingling Company stated that the price of the 200,000 yuan of FTR medium-sized card is only 10% higher than that of similar domestic models, and the speed is fast, reaching a speed of 120 kilometers per hour; the oil-producing province consumes 17 liters of fuel per 100 kilometers (normal use environment Next), saving 1/3 of fuel compared to domestic cars of the same type; safer, using gas brakes and exhaust-assisted braking; more comfortable, sedan-interior interiors with sleepers, and good sealing; large container volume, up to 46.5 cubic meters, It is 10% higher than other products. According to their calculations, the FTR is 340,000 yuan more than the domestic similar models (using 6 years and driving 600,000 kilometers).

Regional economy is booming to boost China Card Market

Qingling Company has a 40% share in the high-end light truck market with more than 80,000 yuan. Light trucks are the company's home-keeping company. After cutting prices by 20,000 yuan at the beginning of this year, it has obtained more markets in the market. FTR has just launched the market. The performance gave Pan Yong great confidence and found a new growth point for the company. The four sample cars placed on the site of the conference that day were all customer set-ups, and 50 prototypes shipped to Guangdong were also rushed out. "We have already received a deposit of 150 million yuan, which is equivalent to more than 700 vehicles." He also revealed that, with the help of FTR, according to the order, the company's March billing can exceed 10,000 (limited by capacity Did not reach), creating new records, the company completed sales of 50,000 vehicles last year, this year is expected to challenge 70,000 units.

“Originally, everyone was not very optimistic about the China Card, but China Card quickly increased from 100,000 in the past to 258,000 in 2009. The annual sales volume has nearly doubled, and the increase rate is 7 more than that of heavy vehicles. Percentage point, to 25%.” Pan Yong said, “proving that the card is not a shrinking market.” The reason, first, the long-distance inter-city logistics transportation demand growth. Regional economic development has become a national strategy. In the past year, the number of regional economic plans approved by the state was almost the sum of the past four years. The process of regional economic integration has been further accelerated, and the promotion of regional economic integration has driven the corresponding 300-500 kilometers. Middle-distance inter-city logistics transportation has seen an accelerated growth in demand for medium-sized cards. The second is rapid development of high-speed railways and air transport, which stimulates the acceleration of highway logistics transportation. In 2009, the total mileage of China’s roads has reached 3.7 million kilometers, of which the total length of highways is 65,000 kilometers, second only to the United States, ranking second in the world. The rapid improvement of infrastructure has created a higher demand for high-speed vehicles. Third, the state has formed a long-term mechanism for the rectification of the road freight market. Starting from various aspects such as vehicle production, market access, and market operations, non-standard competition such as large-ton, small-scale, and overloaded overruns was curbed, making the “overloaded light trucks” and “small-scale heavy trucks” that were too much in the card market recover. Face, the real mid-tonnage truck got new development.

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