China's construction machinery industry is expected to usher in a new opportunity for development

Summary of contents: During the “Twelfth Five-Year Plan” period, the further acceleration of China's high-speed railway construction, the continuous increase in demand for clean energy, and the accelerating urbanization process will all bring the most direct benefits to the construction machinery industry. From the perspective of the international market, with the economic recovery during the post-international financial crisis, the market prospects for the construction machinery industry are also broad.

However, we should also note that the comparative advantage of prices brought by labor costs is an important factor in the competitiveness of China's low-end construction machinery products. With the deepening transformation of economic development methods, this competitive advantage will be difficult to sustain; For this reason, high-end products and accelerated integration will be the two main lines for the future development of the construction machinery industry. This is also a new opportunity for engineering machinery companies to stand out from the competition and realize leapfrog development.

At present, the new round of technological revolution is in the start-up period. Some important areas are brewing new breakthroughs, and the international industrial division of labor and trade pattern will appear deep-level adjustments. Most of China's construction machinery industry is at the low end of the international division of labor and will face severe challenges. Taking the construction of domestic high-speed railways, expressways, and large-scale ports as an example, these fields have all put forward high reliability and high precision requirements for construction machinery. The process of high-end construction machinery is inevitable. Integrating the power of various companies and concentrating the advantages of different companies will surely become another important driving force for the growth of the construction machinery industry. The "Opinions of the State Council on Promoting Mergers and Acquisitions of Enterprises", announced in 2009, has listed the machinery manufacturing industry to which the construction machinery belongs as one of the key industries for the promotion of mergers and acquisitions by the state.

It is also based on the understanding of the objective environment that many leading companies in the construction machinery industry, while laying out the domestic market, have acquired their own well-known foreign construction machinery companies and R&D institutions, or have improved their resource strength through overseas promotion and international standards. Accelerate the layout of the international market. For example, Zoomlion’s acquisition of Italian CIFA and Sany’s brand output has become a bright spot for the development of the construction machinery industry.

In addition to taking the path of mergers and reorganizations, it is even more important to devote itself to technological innovation and building high-end products. Taking Shandong Guangming Machinery Manufacturing Co., Ltd. as an example, as a designated manufacturer of national lifting and handling machinery, from the production of agricultural machinery products to the popular Wicken Forklift, this enterprise product has completed the layout of domestic and foreign markets. The successful transformation of Shandong Guangming has contributed to the contribution of technology.

Facts have proved that accelerating the integration and adopting independent innovation to take the road to high-end products is the best way for the construction machinery industry to adapt to the changes in the current economic development model. 2011 is the first year of the “Twelfth Five-Year Plan”. It is of utmost importance for construction machinery companies to get a good start and a good start. It is important and urgent to successfully develop high-end products to meet market demands and to realize internationalization through integration. .