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The upstream LED driver IC shows that the demand for LED lighting in the mainland continues to rise. Driver IC manufacturers çŸ½åŠ›æ° and Angbao Electronics have experienced the demand for LED lighting in the mainland. The current monthly revenue contribution of the LED driver IC product line is more than doubled in the first half of the year. With the spontaneous demand and the growth of the export market, the demand for LED lighting applications in the mainland continues to grow. The company's LED customers are eager to experience the surge in the first quarter of 2014. The off season is not light. We believe that from the perspective of semiconductor industry chain properties, IC design is the first to feel the industry's prosperity. Therefore, the current high brightness of LED driver ICs indicates that the mainland LED lighting will be in a high economic period for some time to come.
The price of LED lighting is sweet. With the lapse of the ban on incandescent bulbs, the recent increase in energy prices and the rapid decline in LED bulb prices have seen (instead of 40W) product terminal prices fall in the fourth quarter of 2013. Within 10 dollars, the ex-factory price of LED bulbs for brand manufacturers replacing 40W and 60W has been pushed to 4.5 US dollars and 8 US dollars respectively, which touches the sweet spot price. It is expected that the indoor LED lighting penetration rate will rise sharply.
In 2014, the LED lighting replacement trend will continue to be implemented based on the relevant standards and subsidy policies of various regional markets in 2014, which will greatly help to improve the penetration rate of LED lighting. At the same time, the price difference between LED lighting and general lighting such as energy-saving bulbs is no longer Big, the rise of consumers' awareness of environmental protection has prompted the world to change the tide of lights, and many traditional lighting factories have closed the production line. In 2014, LED bulbs and lamps will have a high growth.
LED lighting penetration has risen sharply. We believe that although the industry's essential attributes of LED lighting are no different from those of traditional lighting industry, LED lighting also has semiconductor properties and has some characteristics of consumer electronics. With the penetration rate of LED lighting reaching around 17 in 2013 We expect LED lighting penetration rate to rise sharply in 2014. We expect LED lighting penetration rate to climb to 31, 47 in 2014 and 2015, and shipments will grow by 91, 59. China's LED lighting output value will be 1008 and 165 billion in the next two years. Yuan, the year-on-year growth rate was 81, 63.