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After years of gaining momentum, new energy vehicles have finally ushered in explosive growth in 2014. This year, the sales of new energy vehicles in China have soared several times, and the subsidy policy has gradually become clear. Enterprises have accelerated the launch of new energy vehicles to seize the market. Dong Yang, executive vice president and secretary general of the China Association of Automobile Manufacturers, stated that it is expected that the production and sales of new energy vehicles in China will exceed 50,000 vehicles in 2014.
In 2013, the production and sales volume of new energy vehicles in China was only about 17,000 vehicles. With the gradual maturation of markets and technologies, it can be predicted that China's new energy automobile market will show rapid growth in the future.
The red market interest rate of new energy vehicles first spread to the capital market. “The sense of smell in the capital market is the most acute, and the new energy automobile industrial chain has attracted a lot of capital in 2014. “A market analyst said that this trend will continue in the next few years.
"China's new energy vehicles are gaining popularity faster than the world." Hezmann, president and CEO of Volkswagen Group (China), said in an interview with reporters, "With the support of the policy, this advantage will become even more obvious."
"Good policy" will be launched this year
In September this year, China's new energy vehicle market has seen rapid growth. The data shows that the output of new energy vehicles in China exceeded 8,000 vehicles in the month. The reason is due to the "Catalogue of New Energy Vehicles Exempted from Taxes on Vehicle Purchase Taxes" (the first batch) that has been implemented since September 1. It is reported that the sales of new energy models listed in this catalog were 5,691 units, accounting for 60% of the total.
Miao Miao, Minister of the Ministry of Industry and Information Technology, said in an interview with the media recently that this shows that China’s recent intensive new energy auto policy has been actively responded to by the market.
In 2014, China’s new energy automobile policy was frequently launched. It mainly included the Implementation Plan for the Purchase of New Energy Vehicles by Government Agencies and Public Institutions, the Guidance on Accelerating the Promotion and Application of New Energy Vehicles, and the Electricity Consumption of Electric Vehicles. Notice on Issues Related to Price Policies and Announcement on Exemption from Purchase Taxes for New Energy Vehicles. Miao Wei said that the support policy introduced this time was unprecedented and the gold content was extremely high.
In this regard, some analysts believe that the New Deal regulates the competition in the relevant markets and promotes consumption, so as to open up the “Renguan 2nd Pulse†for the new energy market and specify the direction for the development of China’s new energy automotive industry.
"At least electric cars are no longer 'tall'. "Miao Miao told the media that the current price of pure electric cars on the market is about 200,000 yuan. After the introduction of the car purchase tax policy, purchase tax, consumption tax, and vehicle and boat taxes are all Exemption, plus national subsidies, local subsidies, 10 million will be able to buy an electric car.
China’s new energy vehicle pilots adopt public priority, private follow-up, and step-by-step promotion models. “The continuous increase in the proportion of private consumption really means that new energy vehicles will enter into a long period of time.†An Qingheng, deputy director of the China Automobile Advisory Committee, told reporters that various New Deal policies have been introduced in a intensive manner, which has motivated ordinary consumers to purchase new energy vehicles.
However, the policies for new energy vehicles still need to be accelerated. For example, there is still no clear standard for low-speed electric vehicles with a market size of 300,000 in 2014. Prior to this, Ouyang Minggao, head of the National Expert Team for the “863†Program on Energy Conservation and New Energy Vehicle Major Projects and Professor at Tsinghua University had stated that at the end of this year, the “Hundred People’s Congress†for electric vehicles will publish relevant opinions on low-speed electric vehicles. . According to sources, relevant standards for low-speed electric vehicles will be introduced next year.
"Plug-in" has become a sales breakthrough
Another important reason that 2014 was known as the first year of new energy vehicle marketization was that new energy vehicles achieved breakthroughs in the private car market, including the popularity of plug-in hybrid vehicles.
Data from the Ministry of Industry and Information Technology shows that in the first nine months of this year, the production of pure electric passenger cars was 19,900 units, which was a year-on-year increase of 7 times; of which, plug-in hybrid passenger vehicles produced a total of 8986 vehicles, which increased 16 times year-on-year.
The low base and high growth rate of the plug-in hybrid vehicle model have allowed the industry to renew the subsidy discussions on relevant models. Recently, the relevant person in charge of the Ministry of Industry and Information Technology indicated that the next step will be to focus on the governance of some of the barriers that emerged in the promotion of new energy vehicles, such as “Some places refused to insert plug-in hybrids into the local subsidy catalogueâ€.
"Plug-in hybrid solutions have solved the biggest problem for consumers' mileage anxiety," said BYD's responsible person in an interview.
However, according to Chen Quanshi, Chairman of the Electric Vehicles Branch of the China Automobile Engineering Society, plug-in hybrid vehicles are very easy to “fake†in technology, that is, as long as the car enterprises can install a motor in the rear axle of a traditional gasoline car, they can be converted into plug-in. Mixed, this motor can be used or not used. According to data provided by Chen Quanshi, more than 90% of plug-in hybrid owners do not use electric mode, which is a technical “loopholeâ€.
"The most important reason why plug-in hybrid vehicles do not have 'plugged in' is because the basic implementation is not perfect. "Ouyang Minggao told reporters that if it is easy to use, consumers will give priority to both environmental protection and economic interests. Pure electric drive in plug-in hybrid. The first is to let consumers use new energy vehicles and then "use them properly." In fact, plug-in hybrid vehicles have become an important part of the private new energy vehicle consumer market.
"Tesla" pushes up new energy concept stocks
Since last year, Tesla has driven the related new energy concept stocks to continue rising in the capital market. “This year is a year of new energy vehicle policy. Driven by relevant positive news, the volatility of new energy vehicle concept stocks will continue until at least 2016, when new energy vehicle sales are expected to usher in an outbreak.†National Securities Auto Analyst Cao He told reporters.
The favor of the new energy vehicle concept in the capital market has also become an effective way for some of the concept companies involved to improve the price-earnings ratio. In August this year, Chen Hong, chairman of SAIC, once announced to the outside world that it would add a market value management function at the group level to boost SAIC's performance in the capital market. According to data from Wonder Info, SAIC Group's P/E ratio has risen to 8.1 times as of September 10th, as SAIC's share price soared.
"The new energy vehicle concept has become one of the most significant factors affecting the stock price of auto companies at present," said Cao He.
There are also analysis pointed out that "new energy vehicles" can be described as a hot word for the Chinese automobile market in 2014, and this situation may continue in the next few years. According to previous plans, by 2015, China's new energy vehicle production and sales are expected to target 500,000 vehicles, and rapid sales growth will remain the key to the next phase.