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Optical Electronics: "Micro-intelligence" opens the market for smart lighting
On June 10th, the LED industry annual event 2015 Aladdin Lighting Forum Technology Summit was held during the Guangzhou International Lighting Exhibition, the world's largest lighting exhibition. Aladdin News Center was the official media of the conference report, and invited Xiamen Guangsheng Electronics Co., Ltd. Jiang Yan, the marketing manager, came to the live broadcast of our news and talked about the development trend of optical electronic products and industry. At this exhibition, Optoelectronics brings a series of LED smart lighting products, in which flat panel lights and ceiling lamps integrate some intelligent application functions. In an interview with Jiang Yan, Jiang Yan said that the product line of Guangxuan LED intelligent lamps can embed sensors on the lamps and lanterns, and can realize the dimming, color temperature and RGB control of LEDs by wired or wireless means, simple segmentation. The dimming method also has a certain audience in the market. Jiang Yan told reporters that intelligent lighting products are emerging one after another, but the phenomenon of cold in the end consumers is widespread. It is caused by the fact that when the products are defined, the application and positioning of the products are relatively vague. The glorious strategy is to adopt the definition of micro-intelligence in product line planning, that is, as long as it can meet the intelligent application scenarios and customer needs, we think that this product is intelligent, in this case, our products can Quickly put on the market, which is why we can cut into the smart lighting market faster. Jiang Yanru explained. In the face of the giant's frequent cross-border intelligent lighting field, Jiang Yan thinks this is a good thing. She pointed out that the vigorousness of a market requires the efforts of all sectors of the industry. With the intervention of these international giants, they will bring more advanced thinking and technology, which can inspire domestic manufacturing companies, let us move closer to them, or on their basis. Look for products that are suitable for your own competitiveness. In the Internet age, how to lay out e-commerce is one of the topics that are being discussed enthusiastically. In this regard, Jiang Yan said that e-commerce is one of the channels of Guangxu Electronics. At present, Guangxu Electronics adopts a variety of sales coexistence methods. In addition to the traditional foreign trade sales model, it is also doing the sales model of Shangchao. This year, we will definitely try the O2O e-commerce model, and hope that the online and offline can work together to achieve the light. The performance continues to grow. In Jiang Yan's view, the increasing concentration of the LED industry has triggered a boom in mergers and acquisitions between industries. It is not surprising that big fish eat small fish. I think this is an inevitable trend, but how to digest these small fish for big fish, or how to integrate these resources together, is a problem that they need to consider carefully. Jiang Yan emphasized that Guangxu Electronics is in a stage of rapid development, and there are many capabilities that need to be perfected, such as R&D, sales and marketing. Therefore, we are doing more to pay attention to our own development. As a guest speaker at the 2015 Aladdin Lighting Forum Technology Summit, Jiang Yan believes that the Aladdin Forum is a relatively good and long-lasting activity in the industry. It is hoped that this platform will better display the company and products and shape the professional company image.