Ankerui seeks wisdom in the era of intelligence

Interview with Zhou Chung, Chairman and General Manager of Shanghai Ankerui Electric Co., Ltd.

For most of the private enterprises in China, they are in a rather embarrassing situation in the market competition. On the one hand, they need to have sufficient and solid R&D funds as a backup force for innovation; on the other hand, they must also cooperate with state-owned enterprises that have the advantages of government support. Competing with foreign companies that have the advantage of technological research and development and living in the cracks is not easy. Therefore, Chinese private enterprises need greater determination and courage to survive and develop. Shanghai Anke Rui Electric Co., Ltd., as a high-tech private enterprise with a history of less than ten years, has grown from a small company with only a dozen people and ten square meters to a company with more than 500 employees and a production base of 10,000 m2. The power meter is a force and successfully listed, and Ankerui has played an exemplary role in the technological innovation of private enterprises. How will Ankerui accelerate the market's layout, tap into market potential, and seize market opportunities? To this end, we specifically interviewed the chairman of Ankerui, Chairman Zhou Zhong, to understand his search in the intelligent era.

魄力•Dare to be the first

Reporter: Jay Chou, hello! As a private high-tech enterprise, it is sure to overcome many difficulties during the entrepreneurial process. What makes you feel particularly impressive?

Mid-week: There are many difficulties in starting a business. The deepest feeling is that there is no money and no one. 2003-2005 was the most time-consuming and difficult time for our company's entrepreneurial process. At the time, we had no fixed assets and could not lend to banks. We could only draw down our faces to borrow money from relatives. Coupled with small businesses and limited funds, it is difficult to introduce and retain talent. But it is precisely because of these difficulties that have brought me some changes in philosophy. If a business owner only wants to make money, he often does not make a lot of money, but there is a concept that everyone shares wealth, but it can make people, Finance "win-win.

Reporter: The smart meter is a more forward-looking field. After experiencing so many difficulties, what prompted you to resolutely choose and insist on working hard in this industry?

In the middle of the week: First of all, as far as our instrument manufacturing industry is concerned, smart meters are high-end cutting-edge products, which have higher profit margins and more opportunities than traditional metering instruments. Second, I am in this industry from research and development to sales and management. The whole process of this industry has advantages. In addition, for private enterprises, user-side competition is more liberal and open. The country’s industrial policy orientation in new energy, photovoltaics, fire leakage, electrical safety, and building energy consumption monitoring is also important. Taking these factors into consideration, I have chosen and persisted in this industry.

Strategy • Between games

Reporter: In January this year, Ankerui ushered in a historic moment and became the first listed company in the smart power meter industry. Will Jay Chou, what are the substantive impacts of listing behavior on companies?

In the middle of the week, enterprises can be listed, which shows that they have been recognized by shareholders and the Securities Regulatory Commission in terms of legal, financial and industry prospects. After listing, corporate information became more open and transparent, but this also led to a relative decline in the efficiency of decision-making, and everything had to be decided. Slightly larger investment projects also held shareholder meetings, but these all signaled that the company was on a regular track. . In addition, the raised funds are very beneficial to the R&D and industrialization of products.

Reporter: On the 22nd of this month, your company released the financial report for the third quarter of this year. Compared with 2009 to 2011, the year-on-year growth rate of revenue in the first three quarters has declined. Do you think this is related to the economic situation this year?

Midweek: Yes. The decline in the economic situation this year is an overall trend. Industrial demand is also relatively weak. The sales of traditional electric instrument companies fell by nearly 10% during the period from January to September this year, and some varieties reached 20% or even 40%. Although Ancorui has grown, The speed has slowed down, but overall it has also grown slightly. This mainly depends on our company's investment in product research and development has been maintained at between 8% and 10% in previous years, followed by the effectiveness of our market segmentation strategy.

Reporter: What are the new market moves and strategic layouts for Ankerui to boost investors' confidence?

In the middle of the week: In such an economic situation, we need to find out more about our customers' ideas. In a big city like Shanghai, where building energy consumption is large, companies that need special energy monitoring and energy efficiency analysis can help customers find ways to save money. This part of the project accounts for 40% of our overall business and is the main driving force for company performance. power. In the past, we all focused on testing. In the future, we will increase research and development efforts on energy-saving control related products, establish energy efficiency management companies in some first-tier cities, and focus on energy-saving products of Ankerui, as well as local energy-intensive companies. High-energy buildings provide services directly.

Method • Surprising victory

Reporter: In the smart power meter industry, competition between domestic and foreign companies is very fierce. For example, Schneider, SGA, and Sfail, how does Ankerui play its own characteristics and take a place on the market?

In the middle of the week: The total market share of this industry is about 10 to 20 billion, and Ankerui accounts for about 10%. Schneider, for example, is mainly engaged in power monitoring. Sfir focuses on industry, and each has its own market segmentation. And Ankerui not only involved in these aspects, there are more extensive product lines, covering a wider range, such as photovoltaic, dormitory measurement, fire leakage protection. It can be said that what Arcelor does is actually the secondary system of the entire user-end/AC power distribution, which involves collection, measurement, monitoring, protection, and system integration, and drives the competition of enterprises with the breadth of the industrial chain expansion. force. In simple terms, it is changed as needed.