In 2008, China’s tire production reached 350 million, of which 40% of its products were exported, and it had already become the world’s largest tire production and export country. However, the "double reverse" case and "special protection" case that followed in 2009 have shrouded the gloom of the prospects of China's tire exporters. At the same time, the more realistic crisis has approached Chinese tire companies. The EU's REACH regulation has been receiving great attention as the world’s largest technical barrier to trade before exporters. From the determination of intentional release of tires to October 28, 2008, 15 lists of Substance of Very High Concerns (SVHCs) have come into effect. Each update of the regulations has brought about an increase in the cost of response. Increased, but it also brought about technological innovation, quality and quality. REACH regulations came to China and started in the tire industry. With the progress of regulations and the development of countermeasures, more and more tire companies called Rui Xu technical consulting. For this reason, Rui Xu’s senior consultant Wang Wei Specifically analyzed the status quo of the tire industry. The emergence of the REACH regulation has accelerated the industrial upgrading of the tire industry in China to a certain extent, and has changed the tire export from quantitative to technical and profitable. Since April 2009, Shandong Linglong Group has started to deal with suppliers, starting from the source of products and checking them one by one, establishing a green supply chain between suppliers and enterprises, controlling the quality of products from the source, Enterprises have laid a solid foundation for REACH regulations. “What are the requirements of REACH regulations for us? Registration? Restrictions?†This is a question for each company when it comes into contact with REACH for the first time. In the process of communicating with the company, Wang Xi summed up the situation: Most of our companies, prior knowledge of this regulation, only stay in the pre-registration stage, for REACH compliance assessment and response to a restricted substance. Nothing to know. What confuses many tire companies is: How to deal with it? What needs to be done? How to arrange the progress? What is the requirement of the REACH regulation on the tires? For the concerns of the enterprise, Wang Hao answered this question. For tire export enterprises, first of all need to clarify their own products belong to the items, do not need to do a direct registration, but the need to conduct the conformity assessment of the REACH regulations to meet the requirements of the restrictions in the annex of the REACH regulations. Pass product information downstream to fulfill your obligations in the supply chain. "How do we carry out the REACH regulation work and where do we start?" We have developed a green supply chain plan for enterprises based on the supply chain and the self-inspection of enterprise products. As an auxiliary agent for tires, carbon black, and cord fabrics, the company combed the supply chain information, established a complete database, and relied on the cooperation of the internal procurement department, quality department, and technical department of the company to achieve green growth from raw materials to finished products. management. And for the finished product to issue a conformity assessment report, China's tire products can be successfully exported. Then how does the material be tested? Before the material is tested, it must undergo material evaluation to avoid repetitive testing and unnecessary testing. The main non-metallic materials such as carbon black and auxiliaries are tested for 18 SVHC and PAHs; steel cords and other metals The main test is SVHC, ROHS; the curtain needs to add PFOS. This will complete the full response of the material. Wang Hao also suggested that enterprises should respond to the challenge of REACH by increasing investment in R&D, adjusting the structure of export products, and gradually shifting their production focus to products with high technological content and high added value. The second is to strengthen the self-discipline of enterprises, standardize the market order, avoid the occurrence of vicious competition phenomena such as cutting corners and materials, and low price competition marketing. The third is to increase the development of emerging markets, encourage qualified companies to “go global†and expand overseas production bases, and reasonably avoid the risk of trade barriers. 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