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In 2007, SIH Marketing Department took full advantage of joint ventures and market opportunities, through in-depth marketing and marketing, reengineering marketing processes, optimizing distribution network, launching vendor's silver cooperation, improving terminal sales capabilities, integrating sales resources, and implementing key regional strategies and improvements. Strategic measures such as the information platform achieved sales of 22,509 vehicles in the first 11 months of 2007, a year-on-year increase of 79%, which is higher than the industry growth rate of about 20%. The performance was impressive. In 2008, the company tried to achieve better results.
In 2007, SIH Marketing Department focused on its own reform and brand influence. Strengthen the training of marketing teams, improve their business level and policy level; establish an information platform to ensure quality, improve efficiency, comply with the market, ensure delivery. Through the first China Commercial Vehicle Development Summit Forum, the National New Red Rock and Heart Link series of activities, and the special car company forum to promote new corporate image, to enhance product reputation.
SIH Marketing Department conducts in-depth market research and works closely with distributors to adjust local conditions and develop different marketing and product promotion strategies for key breakthrough areas, key consolidation areas, focus areas, and general areas.
The all-round and multi-angle marketing strategy has made SIH achieve the expected results. From January to November this year, the market share has increased by nearly 1 percentage point from the same period of last year; Hongyan dump trucks have surpassed 17,371 vehicles, which is second only to China National Heavy Duty Truck; Hongyan 6×4 dump trucks sold in North China, Southwest China and other regions. Greatly surpassing other brand dump trucks, ranking first in the regional sales industry, with market share reaching 27% and 50%, respectively; Hongyan 8×4 dump trucks also topped the ranks in Taiyuan and Zhengzhou, with local market share reaching 33% respectively. , 39%. Tianjin Distribution Center's sales performance is a perfect interpretation of SIH's marketing strategy. In January-October 2007, a total of 4781 vehicles were sold, an increase of 177% compared to the same period of last year; Taiyuan Distribution Center expanded its network capacity by growing the market by adding 4 distributors. From January to October, a total of 4,592 vehicles were sold, a year-on-year increase of 176%.
Facing severe market competition in 2008, SIH will focus on the marketing strategy of "winning the brand, value marketing, leading channels, and service innovation" to optimize products, adapt to the market, adjust product and pricing strategies, and ensure that the domestic market will sell 30,000 vehicles in 2008. Export 5000 overseas.