Seize the new business opportunities for the State III III JAC light truck main marketing experience


In 2009, Beijing accelerated the pace of eliminating yellow-standard vehicles and establishing a “green team”. This provided a great business opportunity for Jianghuai Automotive, a light-card enterprise with State III technological advantages. Only in January-April 2009, sales of the JAC light trucks in the Beijing market have reached more than 2,000 vehicles, an increase of nearly four times year-on-year.

On May 13th, in order to learn more about customer needs and expand its influence in Beijing's yellow label car replacement, JAC Motors held a unique user experience event. Dozens of representatives of Jianghuai State III light truck users from Beijing and yellow label car replacement companies came to Hefei to visit the production process of Jianghuai III Light Truck.

Leading technology, only guaranteed in State III

When visiting the engine production line, Mr. Hong of Beijing Yicheng Transportation Co., Ltd. frankly stated: “The biggest concern for the company before purchasing the country III light truck is to worry about the performance and fuel consumption of the State III engine.”

In this regard, Ma Zilong, director of the diesel engine plant of Jianghuai Engine Company, explained: “Some engines that are equipped with some electronic control devices to meet the national III emission standards on the existing State II engines will indeed have increased fuel consumption and unstable performance. The JAC 4DA1 series engines are newly developed with the Euro III standard as the starting point, and are not the same as the upgraded version of the National III engine."

According to reports, on the basis of the introduction of the 4JB1 engine technology in the mid-1990s, the JAC 4DA1 series engines adopted German Bosch electronically controlled high-pressure common rail, low-noise gears and many other advanced diesel technologies, which not only fully achieved, but also optimized the oil supply and air intake systems. State III standards, the technical performance indicators are also at the leading domestic level. Its maximum power of 88Kw, 100 km fuel consumption is only 8 liters, 100 km than the National II engine fuel economy of 1.5 liters, significantly better than other domestic light truck configuration turbocharged fuel engine, in a similar position in the leading position. Noise is lower than the National II light truck by 5 decibels, which is lower than other domestic light trucks by 2 to 3 decibels. The engine is small in size and light in weight. Its total weight is 30-40 kg lighter than other domestic brands. It is worth mentioning that the rising power of the 4DA1 engine is the first to break 30 KW in the domestic commercial vehicle field.

State III era, but also the quality of the first

“For the National III Light Truck, not only the engine needs to be upgraded, but the overall quality of the product is even more upgraded. This is like upgrading a computer's processor from Pentium III to Pentium IV if the motherboard and memory are not synchronized. Therefore, this computer still can not play the performance of Pentium IV. Over the years, JAC light truck can maintain a good market reputation and the repurchase rate of more than 53.3%, not only the engine, chassis performance is excellent, but also in various details The excellence of the company, said the person in charge of the JAC Commercial Vehicle Marketing Department.
According to Jianghuai technicians who were accompanied by the visit, Jianghuai has done a lot of work on vehicle matching in order to make the State III light trucks have better quality. For example, he said: "Many light truck clutch pedals feel heavy when stepped on, and friction discs are easily damaged. This is not the case for JAC light trucks because we use pressure plates and friction discs made by Isuzu suppliers to ensure the pressure during bonding. Big enough, it can be pressed tight without slipping, and the effort is much less when stepping on."

As early as 2007, Jianghuai III light trucks had entered the Beijing market in batches. After two years of use, the excellent fuel economy and reliability of the Jianghuai III light truck have been fully verified and won the trust of many users.

In March of this year, Beijing Meida Freight Co., Ltd. in the process of purchasing 98 Light III trucks of the country, after repeated comparisons, eventually selected the Jianghuai III light truck. Zhang Weidong, general manager of Mida Cargo Co., Ltd., told reporters: “We chose the JAC light truck and valued its excellent quality. Last year, we purchased a batch of Jianghuai III light trucks to operate. The reliability and fuel consumption of these vehicles made us satisfied. ."

Country III road, thick plot can be thin hair

“We are a full-fledged company and an early China R&D country III light truck company.” Gu Dehua, general manager of Jianghuai Light Truck Marketing Co., Ltd. said, “After several years of hard work, we have become one of the most complete companies in the country’s light card family. ."

Jianghuai State III light truck loyal industry users - Mr. Zhang of Sinopec said: "Through the use of JAC vehicles in these two years, my experience is: Choose the country III light truck, one must be advanced technology, and second, reliable quality. Advanced technology allows the car You are comfortable, and the quality of the car makes you feel at ease. "High quality, fewer failures, more attendance, service in place, both to meet the needs of the logistics and transportation industry, but also achieved a good reputation of "State III Light Jianghuai made".

“On the promotion meeting of the 'Green Team' product held by the Beijing Municipal Transport Management Bureau on March 10th, apart from giving special discounts to users of Jianghuai III Light Trucks and Geerfa Heavy Trucks, we also made a service commitment: First, The "Beijing Green Team Special Service Team" was established, the second was to establish a spare parts transfer warehouse worth 30 million yuan, and the third was to cut down all supplies by 20% according to the company's guidance price, which ensured the efficient operation of JAC users in the Beijing cargo market. Gu Dehua said.