FAW Xichai: Only Creating Diesel Engines that Satisfy Customers

As one of them, Peng Zhongfeng of Qinyang, Henan, has a special liking for Xichai Aowei. He is not without pride: “I have a total of 26 sets of 350-horsepower Xichai Aowei aircraft with mileage of 120-130. There are no major repair records.

Xichai Square

Lu Yao Zhi Ma Li, will see the real core for a long time; Examine the strength of the test, the market won praise. FAW Xichai sounded with quality, passed word-of-mouth, continuously released the brand's magnetic charm, allowing users to become the witness of quality leanness and brand growth, defending the reputation of “China Power Expert”.

Do not follow suitors do "heroes"

Nowadays, the competition in the internal combustion engine industry has entered the white-hot stage, and international brands have joined the battlefield with lightning speed. Many domestic brands are “internally and diplomatically troubled” and all companies face an unprecedented “test for death and death”. The two roads facing the company are distinct, either drifting and creating popular products, desperately struggling in the homogenization of competition, seeking a way out; or review the situation, multi-dimensional innovation, develop a development path of its own, and strive for the upper reaches of domestic and foreign markets. . The two options, followed by different development trajectories.

In the great changes that took place in more than 70 years, the FAW Xichai still maintained its youthful vigor. The latter is undoubtedly the latter. "We don't follow the trend and only do followers. If you are a petty mob, you will be able to flow into the market with low-priced, low-quality products. There are no harms to the corporate brand. Instead, you have the autonomy. The enterprises with innovative capabilities are more competitive. I believe that using cutting-edge technology to create high-end quality, front-end brands and lead the industry trend is more conducive to tapping their potential in-depth, and the company's development will be timeless, old and strong." Xi Jinchai Party Secretary and Director Qian Hengrong analyzed the advantages and disadvantages of the leader and said that his views are clear.

He pointed out: "Of course, in this battlefield without gun smoke, the right to speak and choose is still the user. Who can create a product that allows the user to be satisfied, even to advance the amount, to lead the needs of users, who will be in the brand extension The city's dispute is more emboldened, and more firm brand self-supporters are gathered to become double-sided 'winners' in sales and profits."

In this regard, Minister Zhang of FAW Xichai Quality Department firmly stated: "Our quality management concept is clear and our goal is only one - professional, intentional, diesel engine that allows users to be satisfied, allowing users to feel at ease." Undoubtedly, let users Satisfaction has become the most effective means of creating corporate brand value.

Adhere to "Five No Flows" to Make "Fine Products"

Maintaining the originality of innovative technology and the advanced nature of production management has always been a profound impression of Xichai in the “Internet+era”. This is one of the reasons why Xichai has been able to secure the lead of the domestic industry in this intelligent era.

“After paying close attention to competitors, we can learn what you are doing rather than stand still. We will lead the technological trend in priority, establish a studio to cultivate cutting-edge technology innovation talents and complex equipment maintenance elites, and accelerate the pace of innovation. As for the upgrading trend, we have released updated and updated products, including Aowei, Hengwei, and Conway brand five-nation engines,” said the staff of FAW Xichai’s R&D department.

"International automotive project researcher John Kravchik took the lead in proposing 'Lean'. Toyota has derived it into a management philosophy. Compared with large-scale production, all inputs are 'refined', and personnel, production space and equipment investment can be Lower costs, savings can be used for new product development, the design cycle can be effectively shortened, and inventory can be significantly reduced, becoming a virtuous circle.” The person in charge of the production department of FAW Xichai introduced: “The quality is lean, it is a The end-point journey, unremittingly adhering to, is the dream and enthusiasm of the company's top management and all staff in their tireless pursuit of excellence.We combine our own specific conditions and conditions to implement lean production, implement the Ford Production System Measurement Index (FPS), and adhere to the five Flow, that is, the unqualified raw materials and purchased parts are not put into production, unqualified blanks are not processed, unqualified parts are not assembled, unqualified assemblies are not loaded, and unqualified vehicles do not leave the factory."

With innovation and management lean, FAW Xichai aims to improve user satisfaction, implement refined engineering, and actively construct lean production and lean management systems. The whole process of improving total quality management has never stopped, purchasing raw materials from quality sources. In terms of checks at all levels, no defective parts are stored, and the process management is refined and perfected. For all aspects of production and operation, they all strive to innovate thinking, think of ways, make practical moves, and make efforts to achieve 'three standards', that is, accurate products, accurate quantities, accurate time, strictly eliminate waste, and ensure the finest output quality. And it is stable, the variety increases, and the product's market flow speeds up.

Xichai modern production workshop

It is reported that in May, Xichai set off an upsurge of quality improvement in the production workshops, with 10 basic elements such as goal management, on-site management, and full-staff improvement as the starting point, and actively solved the problems encountered in the improvement of production efficiency and production cost. Problems, comprehensively promote FPS, organize effective working groups, raise the threshold for quality output, ensure zero waste, zero defects, optimize production capacity, reasonably reduce costs, and achieve remarkable results.

Up to now, one of the four major bases in Xichao, Huishan heavy-duty diesel engine production base, has a cumulative cost reduction of several million yuan. “One of the important reasons for the cost reduction of fine quality is the innovation and optimization in technology, the focus on problems, and the failure to focus on it. Now, we have included a study on the replacement of non-standard wearing parts of domestic equipment”. "M series engine cylinder pad rubber coating process optimization, saving production costs," 15 outstanding projects have passed the factory-level review eliminate items, and effectively solve the current production of cost, efficiency, quality and other difficult and key issues." FAW Xichai Huishan heavy Li Yuxiao, head of the diesel engine production base, spoke of “fine quality reduction” and could not help but talk about it.

The brand "out of the limelight" with "real power"

There is a saying: "Lu Yao knows horsepower. It will take a long time to see people." A good motive force can stand the test of long distances; a good brand can “see” gold in the big waves.

“I helped the boss open the limousine truck and it took more than eight years to make it. Besides the daily expenses of my family, I still have some savings. In years ago, my friend and I bought a car to liberate the J6, which was loaded with Xichai Aowei. "The reporter and the master Li, who is waiting for the loading, talked up. The man from Qingdao has a unique character in Shandong. His face is filled with smiles: "For more than five months, the liberation of vehicles equipped with Aowei machines has satisfied me with both dynamic and fuel consumption. For our truck drivers, they are taking orders. When doing business, it is best to use the same amount of oil, to run more roads, to send more goods, so as to make more money. More home savings, medical expenses for the elderly at home, the daughter's tuition, bear Relatively easy to get up, life is also no longer a distant dream." His words, also inspired the resonance of many car friends beside him.

Just bought Master He who had been liberating J6 for less than one year and shared his feelings about using it. He said: “Before the purchase, we asked the opinions of our friends and several of them highly recommend this car. I mainly engaged in bulk cargo transportation in the Jing-Jin-Ji region and have now traveled more than 15 kilometers. The Aowei engine did not disappoint me. It was full of power and fuel."

South Africa International Agriculture and Animal Husbandry Exhibition on Xichai Product Booth

Coincidentally, Xichai engine enjoys a good reputation in many countries and regions in the world. Recently, at the “NAMPO Harvest Day”, Xichai brought the latest two Conway agricultural generator sets and pump unit engine products to the debut. Aowei 13 litre engine attacked and became the focus of the exhibition. , Many local users missed out. In fact, after many years of hard work, the popularity and influence of Xichai products in South Africa has been increasing day by day, becoming the “Chinese power expert” in the hearts of local users.

In the past six months, the domestic industry has not turned cloudy, and in stark contrast is the scene of the hot sales of Xican's engines throughout the country. From January to May, sales of Xichai Aowei's 11-liter engine continued to increase at a 36.5% increase, becoming the king of heavy-duty truck power for four consecutive months. The amount of FAW-GM's Hongta supporting the Conway National Four-engine increased steadily and exceeded 4,200 units. The cumulative sales volume of Conway's non-road three-stage agricultural machinery products exceeded 7,500 units, up 79.2% year-on-year. High quality cast strength reputation, good brand increase gold content, FAW Xichai bucking trend momentum "sharp unapproachable", the three major brand products in the light, medium and heavy truck mainstream power position is difficult to shake.

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