Santana platform will produce its own brand low-cost battle low-end

After FAW-Volkswagen's own brand "Kai Li" was exposed, the attention of North-South Volkswagen's independent brands has been pushed to the top of the cusp. Although it has not yet been reported to the Ministry of Industry and Information Technology, Shanghai Volkswagen's own brands have become more visible. Last week, a general manager of a Shanghai Volkswagen special dealership store revealed to reporters that Shanghai Volkswagen’s first model of its own brand will be developed based on the Santana platform.

The general manager explained that although Santana was listed for many years, it is undeniable that it is a classic model like the Jetta of FAW-Volkswagen, and it has developed a number of derivative models that are still very popular in second and third-tier cities. What's more, Shanghai Volkswagen has already thoroughly understood the various technologies of the Santana platform, helping to reduce development costs and time.

Previously, Zhang Hailiang, general manager of Shanghai Volkswagen, revealed at a Shanghai auto show that Shanghai Volkswagen's own brand had already registered a trademark and started the first phase of research and development. He did not disclose the platform used, but expressed as a new energy vehicle. Shanghai Automobile President Chen Hong also said that SAIC Motor’s own brand will focus on new energy vehicles.

Santana has been in China for nearly 30 years, localization rate has reached more than 90%, and more than 60 major technological improvements have been carried out since its introduction in Germany. The impact on the Chinese auto market is still large and it is an undoubted car Evergreen.