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Bohai Motor City is located at the southern end of the Bohai Economic and Trade Logistics Belt on Jiefang South Road, Hexi District, Tianjin. It is a market construction project supported and cultivated by the Ministry of Commerce, the Tianjin Municipal Government, and the China Automobile Dealers Association. The Bohai Bohai Jinan (Tianjin) Group Corporation is the main body for investment construction. It plans to cover an area of ​​400 acres and a business area of ​​200,000 square meters. It is a large-scale comprehensive automobile service market integrating new cars, used cars, auto parts, equipment accessories, modification and maintenance, transaction transfer, vehicle insurance, and automobile clubs. It was successively determined by the China Automobile Circulation Association as the “China Auto Parts Transaction Center†and the “Automobile Beauty Ornament Demonstration Baseâ€. Its second-hand car market project was also awarded this year by the China Automobile Circulation Association as a “National Demonstration Base for Used Car Tradingâ€. It has been continuously listed in the large-scale trading market projects supported by the Tianjin Municipal Government in 2007 and 2008.
As the most influential comprehensive automobile service market in Tianjin's downtown area, Bohai Motor City, with good location advantages and mature market operation capabilities, forms the automotive service industry chain with new and used car sales and overall automotive service as the mainstay. The supporting functions are complete, and the scale effect has become increasingly prominent. In 2009, the transaction volume reached 2.6 billion yuan, which effectively promoted the rapid economic development of South Liberation Road in Hexi, and became one of the most prosperous automobile trade “Five Roads†in the city.
At present, Bohai Motor City has 42 complete vehicle 4S stores and automobile stores, and nearly 500 dealers of used car dealers and auto parts, auto supplies, and maintenance services.
In 2009, in response to the adverse impact of the financial crisis, the Bohai Motor City started from the market demand, fully implemented the brand integration strategy, and launched the “City Auto Showroom†project with emphasis on “optimizing the brand image and improving service functions†as the orientation and integrating resources. , Increase the organization of publicity and marketing activities and achieved positive results. Recently, the market opened up three phases of nearly 10,000 square meters of business area, and cooperated with the five major automotive logistics groups in North China, and already owned Camry [Review Photo Forum], Guang Ben, Ma Liu, Ford, Kia, and more than 20 brands of cars. Based on the plan, it plans to introduce 30 different vehicle brands of different grades and strive to create a new market pattern of “Beijing Asian Games Village and Tianjin Bohai Seaâ€.
Due to the accurate positioning and active marketing strategy of the Bohai Automobile Auto Market, coupled with a series of recent stimulus policies related to autos (fuel tax reform, introduction of automobile industry promotion plan, and reduction of purchase tax for small-displacement cars), the government’s incentives have resulted in In 2009, the sales of new vehicles reached 16,600, an increase of 66% over the previous year.
The Bohai Motor City is prepared to continue to invest in the overall planning and construction of the Bohai Automobile City. It plans to complete the “North China Auto Parts International Purchasing Center†project in 5 years, and thus establish a leading position in the national automotive service industry.