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Recently, the world's three major brand value assessment agencies - the World Brand Lab released the ninth [China Brand Annual Award NO 2012. 1) The most influential brand in China's instrumentation industry, TOP10, and the "Chuanyi" brand were successfully nominated.
In the increasingly homogeneous product environment, the brand has become an important factor affecting consumer behavior. Chongqing Chuanyi Automation Co., Ltd. adheres to the brand strategy. With high-quality product characteristics and for a long time, Chuanyi is at the user’s side and the user is in the heart of Chuanyi. "Intimate after-sales service concept, the establishment of "Chuanyi" brand in the domestic and foreign markets higher visibility and reputation, in 2011 became China's well-known trademarks.
It is reported that [China Brand Annual Award] adopts the brand influence evaluation system of the World Brand Lab. The basic indicators include market share, brand awareness, brand satisfaction, and brand loyalty. The initial survey of the company's annual sales revenue, main profit, combined with consumer evaluations, approvals, and comprehensive review will ultimately determine the finalists list.