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Yesterday, Annette Winkler, general manager of the Mercedes-Benz Smart brand, announced that from January 1st next year, Mercedes-Benz China Smart Brand Director will be replaced by Li Desi, and He Sifan will be transferred back to headquarters. Smart appointed Li Desi who is familiar with the Chinese market as the brand director and released the signal that he will continue to expand the Chinese market.
Yesterday, Annette Winkler, general manager of the Mercedes-Benz Smart brand, announced that from January 1st next year, Mercedes-Benz China Smart Brand Director will be replaced by Li Desi, and He Sifan will be transferred back to headquarters.
In 2009, the Smart brand officially entered the Chinese market. It took only three years and China has now become Smart's third largest single market. According to He Sifan, the vice president of Mercedes-Benz (China) Automobile Sales Co., Ltd. and the head of Smart Brand China, Smart sales in China have increased significantly this year, and over 15,000 vehicles have been sold so far, an increase of 41% year-on-year. In addition, according to He Sifan, the Chinese market is expected to become Smart's largest global market in the future.
Li Desi is currently head of Mercedes-Benz China Business Development. Smart appointed Li Desi who is familiar with the Chinese market as the brand director and released the signal that he will continue to expand the Chinese market.