Recently, "Made 2025" and "Internet Plus" have become the topics discussed by the entire nation. Both of these concepts were clearly put forward by Premier Li Keqiang at the government work report of the Third Session of the 12th National People's Congress. The former emphasizes the future of China's adherence to innovation-driven, intelligent transformation, strengthening of the foundation, green development, and accelerating the transition from a manufacturing power to a manufacturing power. The latter emphasizes the innovation revolution brought about by the convergence of the Internet and information technology. Flux Cored Welding Wire and Electrode
Enterprise standard: Q/HW. 01-2001 <Hard-plate® HP series hardfacing wear-resistant electrode>
Invention patent No.: ZL 2008 1 0246919.3\ZL 2010 1 0531593.6
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These two directions represent the intelligentization, greenization, informatization and internetization of the manufacturing industry. However, I believe that the government’s current promotion focuses more on technological upgrading and less emphasis on the upgrade of creative intelligence; In other words, the government and society are currently paying close attention to hard science, and the importance attached to soft sciences such as marketing, management, and cultural creativity is clearly insufficient or even ignored.
This may be the most deadly shortcoming in the future transformation and upgrading of manufacturing in China.
"Manufacture 2025" solves the problem of the upgrading of high-quality products from the Chinese manufacturing industry to the mid-to-high-end, and along with the green requirements brought about by the development, it cannot completely solve the customer's trust and purchase problems; "Internet +" solves the problems within the company. The ability to efficiently and quickly respond to customer requirements, but it does not solve the customer's cognitive problems. How to do? While making an upgrade to China's intellectual creation, Chinese manufacturing should also pay attention to another latitude of wisdom, that is, social science plays an important role in enhancing marketing capabilities and brands.
In the 30 years of reform and opening up, our understanding of marketing can be divided into the marketing stage, the channel stage, and the terminal stage. In short, the path is the king in general, but our application in the “camp†is very poor. The masters said that the purpose of marketing is to make marketing and sales unnecessary. However, our corporations have made too much attention to sales promotion, but they have not dared to devote too much energy to the “campâ€. This is also why Chinese people do not trust local brands and do not have high loyalty. However, some brands have extremely low response capacity after a problem, which is also a manifestation of the lack of soft science capabilities. This has also caused the Chinese people's trust in Chinese manufacturing to decline.
Of course, marketing does not exclude the progress of the product, but also includes the experience of the service, which is not in contradiction with the current re-emergence of the “product is king†thinking. The latter is merely a reaction to the excessive neglect of the previous product. The result of marketing is the creation of cognition, trust, and loyalty, of which the latter two are crucial, but most Chinese companies only stay at the cognitive level. These companies are eager to pursue growth in speed and scale. They do not consolidate the lack of products, business management, and marketing capabilities. They have created a large number of fast-growing companies that have been accompanied by rapid growth in China. These enterprises themselves lacked immunity in many areas and encountered some chills. The wind has to be seriously ill and even lose his life.
Therefore, without the extensive application of these soft sciences in business operations, allowing companies to grow up with real wisdom, then "China's intellectual creation" relies only on "integration of the two" and the introduction of a large number of robots, or Internet +, is hard to have true Strong corporate.
What is worrying is that at present, a large number of Chinese-made smart service companies have been dragged by the Internet tide and the short-term appeals of enterprises to become sales partners for the company, or to engage in e-commerce transformation. They are more and more reluctant to become intellectual workers who are deliberately paralyzed by Party A. The subordinate status of these institutions is not enforced by the state. Only relying on the conscience and self-consciousness of Party A companies can happiness come.
Over time, China's manufacturing companies will increasingly lack the ability to compete with international brands, because without the interest of the smart service industry, the interest of China Zhizhi and Chinese brands is empty talk.
It is suggested that the Chinese government step up its development of the “Marketing & Brand Power Project†and vigorously promote the development of related smart marketing service industries such as advertising, marketing, branding, strategy, training, market research, sociology, industrial design, etc., otherwise it will only rely on the so-called e-commerce industry. The park is just drinking and quenching thirst, relying on the so-called micro-business promotion is just an expedient measure.
Due to the lack of regulations and strong support, these industries are in the dual threat of vicious competition and the squeeze of Party A. Some advertising companies rely on rebates to survive. Some marketing agencies do not care too much for the survival of zero profits, and more Party A's so-called bids. Just blindly lower prices, this short-sighted behavior will result in the deterioration of the entire market intelligence service industry in the future - the result will greatly delay the rise of Chinese brands in the world in the future.
Working at high temperature abrasion equipment in iron-making, coking, sintering, cement industry(hp300)
Wear parts hardfacing repairing under strong impact condition, , such as stone crusher, digger, railway switches(hp400)
Application instruction
Apply to erosive wear under low stress and small impact abrasive wear, fine particles with small energy and small incident angle working condition. The maximum overlaying thickness is 6mm.(hp100)
Apply to roller wear under medium impact and medium stress working condition.(hp200)
Apply to high-temperature abrasive wear under small angle and small energy erosive wear working condition, the working condition can be up to 850℃. (hp300)
Apply to strong impact abrasive wear working condition, the flexibility of wear layer is in good condition(hp400)