With the transformation and development of the industry, the competition in the domestic titanium dioxide market has intensified. The intensification of competition on the one hand forced titanium dioxide suppliers to improve the quality of service, but more is a test of pollution control of titanium dioxide production companies. Focusing on the current problems such as the excessive growth of production capacity in the titanium dioxide industry and the extremely serious industrial pollution, it is not difficult to find that the technical problems in the production of high-end titanium dioxide are still an important bottleneck restricting the breakthrough of the titanium dioxide industry in China. The main reason for the low-end titanium dioxide production capacity is that the technology research and development is not enough, and the problem of product homogeneity is serious. This is a major drawback of China's manufacturing industry. Each major company plagiarizes each other and then makes slight changes. It becomes its own unique product, followed by a big promotion. Of course, the titanium dioxide industry is the same, in a short period of time, may get some profit, however, from the long-term development point of view, this approach is undoubtedly drink thirsty, to create favorable conditions for foreign titanium dioxide enterprises to enter the domestic market. At present, international brands of titanium dioxide have settled in the domestic market, and they continue to support the dilemma of half of the country. This has made it extremely urgent for the titanium dioxide industry to carry out environmental protection technological transformation and realize industrial upgrading. Recently, with the continuous exposure of the titanium dioxide pollution incident, the industry’s expectations for the introduction of titanium dioxide environmental protection standards have become even more intense. Under the general trend of environmental protection in the country, the drafting of the “Limiting Energy Consumption Limit for Titanium Dioxide Products†standard indicates that the state’s macro-control efforts have finally reached titanium dioxide, which can be described as “one stone provoking thousands of layers of wavesâ€. It is reported that since the last few months, China's titanium dioxide industry has fallen into a weak market, and the price market has continued to decline. This has caused many titanium dioxide suppliers to suffer, seriously leading to the current production situation is roughly: downstream raw material supply prices are rising, the upstream titanium dioxide The market demand price is low, the company produces too many warehouses and the cash flow cannot be returned. Large-scale leading enterprises take advantage of overseas exports and price strategies to squeeze the market share of small and medium-sized manufacturers, and their resource advantages cannot be highlighted. It is well-known that when the titanium dioxide industry in China experienced the third revolutionary baptism, the privately-owned titanium dioxide enterprises headed by Dongjia, Longxi, and Lililian were rapidly rising. With the emphasis on environmental protection stressing Taishan, Dongjia Group has always been adhering to the core concept of “The Way of Zhonghe, Zhengxin is the Foundation†and gradually developed into a leader in the titanium dioxide industry in China. It is understood that the environmental costs of the Group's tons of products have been as high as nearly 1,000 yuan. The use of waste sulfuric acid as a raw material in the production process is used to conserve energy. This is not only an example of the industry's environmental protection investment, but also a sign of technological R&D going to high-end production lines. However, even if this is the case, Dongcai Group and Long Yao Group, which are leaders in the industry, are still attacking the IPO, and the main reason for the industry's heavy polluting industry is not. It can be seen that the introduction of energy consumption standards for titanium dioxide will inevitably lead to a new round of survival and elimination of the fittest, and some traditional companies that rely on price advantages will be eliminated, leaving the country with a small number of titanium dioxide production companies. Environmental trials. Therefore, the introduction of the “Titanium Dioxide Product Energy Consumption Limit†standard will inevitably add “stimulant†to the turbulent market conditions, become a new standard for eliminating backward production capacity, will continue to increase the concentration of titanium dioxide industry, environmental protection standards for the corporate market The share has continued to increase. I believe that the introduction of titanium dioxide energy standards will urge domestic titanium dioxide companies to quickly through the integration of resources between enterprises, increase technical research and development efforts, the real development of technology as the most important task of enterprise development, in order to ensure the healthy and stable titanium dioxide industry Development, to avoid the tragic situation in the elimination of national titanium dioxide brand. 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