For Valin Xingma, 2016 is destined to be a “special and extraordinary†year. Once faced with the dilemma of life and death, it has also suffered adverse rumors. However, Valin Xingma is still quite up. Under the unfavorable situation of consecutive sales decline in the previous June, it achieved a bottoming rebound in the second half of the year and eventually a heavy truck. Orders of 14,529 vehicles, an increase of 12.51% over the same period of the previous year, have gone through an arduous 2016. In 2017, Hualing Xingma, who was on the move, set a higher target: 25,000 heavy truck sales. Faced with a seemingly "outrageous" sales target (an increase of 10,000 units compared to 2016), how will Valin Xingma achieve this? 2017 Hualing will be how to layout? For this reason, the "Commercial Automotive News" reporter conducted an exclusive interview with Liu Hanru, chairman of China Marlin Xingma Automobile Group Co., Ltd. March into the main battlefield of the North to become the main force in 2~3 years As we all know, Valin Xingma has started as a special car, and its traditional advantage market is mainly concentrated in the southern coastal areas. However, in this interview, Liu Hanru expressed more emphasis on the northern market than once. In his opinion, if car companies want to make a difference in the heavy truck market, they must enter the northern market. “At present, a large proportion of the total heavy truck sales comes from the coal transportation market, while coal transportation is mainly concentrated in the northern region. In addition, the heavy truck market in the north has a large demand, the volume is also fast, and most of the top heavy truck companies It is only in the north that there is stable sales. Therefore, it is imperative for Hualing to enter the northern market,†said Liu Hanru. Why did you not enter the northern market before? Liu Hanru explained that the competition in the early northern markets was too fierce, and at the same time he was trapped by factors such as heavy overload in the northern region and pressure on after-sales service. At that time, Valin Xingma chose to avoid the edge and save power. “Now everything is ready. It is time to enter. The main battlefield, like the Communist Party’s War of Resistance Against Japanese Aggression, cannot always resist the Japanese enemy, must enter the main battlefield to win the national victory.The Valin Xingma can't fight the defensive battle, we must take the initiative to attack, if not stand in the northern market Staying in the foot, there is no way to establish a foothold in the heavy truck industry." In fact, Liu Hanru did not stop at his mouth when he fought in the northern market. In the past 2016, he personally led the team to stay in Shanxi for more than 2 months. He established the Shanxi and Hebei coal transportation channels and achieved a breakthrough in sales. According to reports, on the Shanxi and Hebei Coal Lines, only the Hanma H6 won orders for 3542 vehicles last year; Hanma Natural Gas Vehicles also achieved “big volume and high quality†in Shanxi, Hebei, and Shandong. situation. “In 2017, we will also intensify our efforts to take root in the north, focus on the northern market, and gradually expand the market share of Valin Xingma in Shanxi, Hebei, Shandong, and Henan.†Liu Hanru stated that in the next two to three years, Hualing The Star Horse will be the main force in the northern battlefield. Win the market still depends on how many products "materials" However, the market is cruel and wants to share a slice of the “big brother†land in many industries. What is easy to say, what does Hualing win this battle? Liu Hanru gave the answer: the core technology of the vehicle, the Hualing core powertrain consisting of the Hanma engine, the Hanma transmission, and the Hualing axle. It is understood that from 2008 onwards, Valin Xingma began to "feel at a loss," insisting on independent research and development "engine + transmission + axle" powertrain. For the heavy-duty market that is prevailing in the “acquisitionismâ€, Hualing Xingma can insist on independent research and development of its core components. "This process is really too difficult, but even so, our belief in independent research and development is unshakable. The core technology is the lifeblood of the company. Even if many companies intend to evade it, Hualing Xingma must persist in the end," Liu Hanru said firmly. Insistence will eventually return in return. In 2016, Valin Xingma ushered in the harvest year. This year, the sales volume of the Hanma engine was 10,910, an increase of 166.68% over the same period of the previous year, achieving 80% of its assembly capacity in Hualing heavy trucks. At the same time, the Hanma transmission also successfully achieved a good performance of 7,678 units. An increase of 150.59% compared to the same period last year, creating a new record of 500,000 km without failure. “Now I can confidently say that our three major parts are in the lead in the industry and can compete with any product on the market.†Liu Hanru said, “First of all, from the engine point of view, due to the use of European technology, machining With high precision, the oils used for the first guarantee are clean, have few impurities, and have low maintenance costs. At the same time, their fuel-saving performance is also very prominent. This is also an important selling point for us, because fuel conservation is the hard truth. In addition, our Hanma transmissions and axles all take the European route, in which the transmission adopts an all-helical gear structure, which has a high tooth profile accuracy and fuel economy. The axles, due to their high torque characteristics, truly satisfy 400 horsepower. Heavy truck demand above." According to Liu Hanru, in 2017, Valin will continue to independently develop and introduce more high-quality products. “This year, Valin Xingma will launch a 250-350 hp HANMA engine fitted to 4×2, 6×2, 8 On the 4 trucks, it is expected to lose 200 kilograms more than the 10 litre engine, and through the application of a series of lightweight technologies, the weight of the Hanma H9 and H6 tractors will be reduced by nearly 400 on the basis of the weight reduction of the original chassis. Kilograms have greatly enhanced the market competitiveness of H9 and H6 logistics tractors, and in addition, we will launch a new tractor – the Hanma H7 in 2017 to further optimize the product structure of Valin Xingma. The force continues to strengthen." Liu Hanru said. Actively promote the reform of the marketing system According to Liu Hanru, only the killer trick of the core technology is far from enough. All along, marketing shortcomings have constrained the development of Hualing Xingma, so deepening the reform of the marketing system and promoting the construction of marketing channels has become an imperative. “Our success is the success of technology and quality, and some companies are successful in marketing. Now we realize that wine is also a deep alley, and even the best products need marketing. If the sales are not good, the advanced technology and products will Will be buried." Liu Hanru said that in the era of mass entrepreneurship, Valin Xingma encourage more corporate personnel to participate in sales, encourage internal staff to build their own sales network, and support competent dealers to develop new channels , to the development of markets in the blank areas. In fact, in 2016, Valin Xingma has already carried out the reform of the marketing system. Liu Hanru also set an example and personally ran the terminal market. According to him, in 2016 he had accumulated a total of 30,000 kilometers in the driving market. It is this spirit of selflessness that has caused Hualing Xingma to gradually open up marketing channels in weak regions. It is understood that the current marketing network of Valin Xingma in the northwest, north, and northeast has been rapidly developed, and Shanxi, Hebei, Shandong, Liaoning, Tianjin, Henan, and Shaanxi Coal Mining Lines have also successfully developed “level 1 + level 2 + logistics The company has more than 200 distribution networks, including service stations. The network covers the counties and townships, and has successfully achieved the market network layout of coal transportation lines. “In 2017, we will continue to break ground and strive to exceed 3,000 units in Henan and Shanxi market. In addition, in the dangerous chemicals vehicle market, we will take root in Dongying, Shandong, with a target of 2,000 vehicles. At the same time, the coal is being transported. We need to make further breakthroughs in areas such as cars, port vehicles, trucks, natural gas vehicles, muck trucks, and special vehicles. In this way, we can make an impact and we can have more confidence in the mainstream market. Liu Hanru said. Liyang Paper Products Co., Ltd. was established in 1999,a professional enterprise integrated in R&D,Marketing and Manufacturing.Liyang Printing provide best solutions and service to various fields of industry.For example,we can make nice and luxury softcover Book Printing.Such as Softcover Book,Softcover Book Printing,Softcover Children Book,Softcover Book Handmade,etc.Our softcover book with high quality are exquisite printing for your products.
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