Zhengzhou Nissan enters the “micro-micro market” market


Micro-vehicle sales continue to be hot, and pickups are the main business of Zhengzhou ISSAN.shtml'class=akey target=_blank> Nissan also wants to share a share. Recently, Zhengzhou Nissan officially released its daily product brand high-end small commercial vehicle NV200 and the Dongfeng brand passenger and cargo dual-use "micro-micro" passenger car.

Zheng Zhen Nissan general manager Guo Zhenlu said frankly that the sales of the pickup truck market are always limited. Zhengzhou Nissan must open up new market segments to increase sales and profits.

Dongfeng Shuaike is independently developed by Zhengzhou Nissan, and is positioned as an “Urban Multifunctional Commercial Vehicle”. It is expected to be listed and sold in the third quarter of this year.

"We are aiming at the upgrade of micro-customers," said Guo Zhenyu. Since Zhengzhou Nissan still lacks an engine of 1.3 liters or less, it cannot directly participate in the current fiery minibus market competition, and the launch of the 1.6-liter end micro-customer is a slow-down strategy for Zhengzhou Nissan. A technician from Zhengzhou Nissan said that Shuaik also developed on the sedan platform, and its comfort and load-carrying performance far surpassed that of ordinary minibuses.

In 2009, Zhengzhou's Nissan sales target was targeted at 60,000 units and it is planned to increase by 27% year-on-year. In the national pickup market, the market share of Zhengzhou Nissan has long been in a dominant position, and the incremental increase that can be provided is extremely limited. In addition, in Nissan's global plan, Zhengzhou Nissan will be the main production base of Nissan's global LCV (Light Commercial Vehicle) and will strive to achieve a quarter of the global sales of Nissan LCV. In 2012, Zhengzhou Nissan's sales target will be 200,000 units. In three years, the sales volume will be quadrupled, from 60,000 to 200,000. This goal seems to be an “impossible task”.

In addition, by 2012, Zhengzhou Nissan will launch at least five Nissan and Dongfeng branded products. However, the target of 200,000 vehicles still looks too high. After three years, whether or not Zhengzhou's daily production capacity can achieve its goal is too optimistic.

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