Chang'an Chongwen Roots in Shanxi Sword, China, 2011 heavy truck sales target 5000 units


There is no lack of hot spots in the Chinese auto market. This sentence also applies to the heavy truck market in China. The entry threshold for the heavy truck industry is not high, but not much good, but the huge heavy truck market like a fat sheep still attracts countless hunters. Competition, apart from the fact that a few old truck manufacturers can occupy the market for a long time, Chunlan, Valin, Jianghuai, Nanjing Auto and Youth have all become rising stars. Today, only the heavy truck business of Jianghuai and Hualing has steadily increased, and the decline of Chunlan and Nanqi has been steady. It also confirms the difficulties and fierceness of this road, but the high growth of the heavy truck market still attracts many latecomers.

Changan Heavy Duty Truck is a heavy truck company established in 2007. Its parent company is the China Changan Automobile Group, which is already one of the four largest automobile groups in the country. The Changan Group, a company with strong financial strength, has become a competitive shortboard compared with the other three car companies in the “Big Four Dragons” and heavy trucks and other commercial vehicles. The Changan Group, which is committed to becoming big, will vigorously develop its own heavy trucks to enrich its product lineage.

However, if we want to seize a place in the heavy-card market, we must come up with high-quality products and a development path that suits them. What products and strategies does Chang'an Zhongqi have to use to achieve their own development?

Want to have high-quality products, ultimately, high-quality spare parts. Changan Heavy Duty Truck Co., Ltd. successfully succeeded in establishing cooperation with high-quality parts and components suppliers with Changan Group's financial strength. Weichai Power + Fast Transmission + Ankai Axle became the product chain of Changan Heavy Trucks, laying a solid foundation for the performance of its products. In addition, Chang'an Heavy Trucks has introduced European MAN technology to build the cab, adopts high-strength steel plate and all-metal integral stamping, which meets the requirements of European ECE R29 regulations and ensures the safety of drivers. Humanized design dashboard, spring shock-absorbing seat, improve driver's comfort. Changan Heavy Trucks mentioned the product's high quality and meticulousness, reflecting its determination and confidence in the development of heavy trucks.

As one of the largest commercial vehicle production bases in Shanxi, Chang’an Heavy Trucks wisely set the starting line in Shanxi and gradually developed into key regions such as Inner Mongolia, Henan, Hebei, Shandong, and Sichuan. Shanxi, a major province of coal production, has always been a battleground for the heavy truck industry. However, the relatively weak reality of the Shanxi auto industry has caused Shanxiers to build their own heavy truck brands for a long time. It can be seen that the wise move of Changan heavy trucks to choose Shanxi will surely get some preferential policies or government support to help them get started and grow stronger.

Taking root in Shanxi Province, it expanded its radioactivity outwards and became the development strategy for Changan heavy trucks. Relying on Changan Automobile Group as a backing, with a strong product sales network, it also has the price advantage of group procurement. Changan Heavy-Duty Truck sold 731 vehicles in 2008. In 2009, its sales volume has grown to 1,733 units, and in 2010 it sold more than 3,000 vehicles. With the gradual advancement of the construction of Chang'an Chongqi New Base and the rapid increase in production capacity, the sales target for Changan Heavy Duty Truck is 5,000 in 2011. It is expected that by 2012, the sales of Changan Chongwu Automobile will reach 15,000 vehicles.

The constant pursuit of product quality, Changan heavy trucks, step by step, step by step practice, but also reflects the Changan heavy truck "confidence, opportunities, cooperation, and win-win" advocacy and sword refers to the country's courage.

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