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On July 23, China National Heavy Duty Truck (special vehicle company) held the mid-year marketing work conference in 2010.
Since the beginning of this year, special vehicle companies have seized market development opportunities. All employees have worked tirelessly and worked hard to actively explore the special-purpose vehicle market and the specialty vehicle market. The sales volume in the first six months of the year increased by 78.2% year-on-year, and the sales revenue increased by 115% year-on-year. , HOVA series of mining vehicles, dock tractors and other products have been widely recognized by users, dealers. Through arduous efforts, special vehicle companies have further consolidated their market position in the same industry in the country.
The meeting conveyed the speech made by Ma Chunji at the midyear marketing work conference. Yu Youde, deputy general manager of the group company, attended the meeting. He fully affirmed the good results achieved by the special vehicle company in the first half of the year and represented the group company in its struggle to the first line of marketing. The staff expressed cordial sympathy and heartfelt thanks. Do a good job on the work of the second half of the year put forward specific requirements.
The first is to unify understanding and strengthen confidence. All the cadres and employees of the special vehicle company must conscientiously study and understand the spirit of Ma Shuji's speech at the mid-year marketing meeting. In the first half of the year, the company sold 116,000 vehicles and achieved outstanding performance. In the face of the market situation in the second half of the year, the group company adjusted its situation in a timely manner. The year-long goal is to ensure that 190,000 vehicles are sold and 200,000 vehicles are competed. This is the need for the development of the enterprise and the need to maintain the corporate image and market position. All employees of this special vehicle company must unify their thinking and strengthen their confidence. Promote the spirit of continuous operations, continue to carry forward the style of hard work, continue to carry forward the spirit of the parade, give full play to their own advantages, and emancipate the mind, innovate ideas, and follow the implementation of various measures to ensure the completion of 2010. The work goal is to make new contributions to the development of the group company.
The second is to emancipate the mind and continue to do a good job in product sales. “The articles that are 'heavy' to realize the development of 'special' are the long-term development goals of special vehicle companies. It is to adhere to this goal. Special vehicle companies have made major breakthroughs in the civilian vehicle market in the first half of the year and civilian products accounted for the total sales volume. 80%. In the second half of the year, we must continue to give full play to our own product advantages and do a good job in project marketing. We will continue to dig deep into the market potential of products such as mining vehicles, low-speed tractors, and oil field vehicles. We will do a good job in marketing for end users and achieve new sales. breakthrough.
The third is to grasp user information in time and do a good job in product development. The special-vehicle market has its own development characteristics. It is also grasping this development characteristic. Special vehicle companies have achieved relatively good results in the sales of mining vehicles and low-speed tractors. When sales personnel are doing a good job of product sales, they must carefully grasp the user's improvement information on the product, provide timely feedback, coordinate with technical centers and other departments to do a good job of product development, provide users with the best cost-effective products, improve the product market. sales ability.
The fourth is to continue to strengthen marketing efforts and continuously improve the quality of employees. 1. Strengthen the learning and training of marketing staff, boldly explore new marketing models, and achieve overall improvement in the quality of marketing personnel; 2. Do a good job in the training of distribution and service networks, improve the quality of distribution networks, and enhance the image of special vehicle companies; 3 In order to strengthen network construction, we must earnestly pursue the goal of quick and effective service, and do a good job in marketing and product promotion activities in line with local conditions, not only doing a good job in the domestic market, but also vigorously developing the international market.
Fifth, improve management and strengthen product quality. Relying on lean management, and focusing on improving management of water products, improving product quality, and improving production efficiency, we will actively carry out work and further strengthen the research and development of new products to form unique products of special vehicle companies and improve the quality of business operations. New heights.
View related topics: China National Heavy Duty Truck Breaks Monthly Sales Record for National Heavy Truck Industry
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