Contrary to the growth of imported cars is no longer SUV is still strong

On August 4, China Import Auto Trading Co., Ltd. ("China Import & Export") and Xinhuaxin jointly released the "Analysis Report on the Imported Vehicle Market in the First Half of 2011". The report shows that the total growth of imported cars in the first half of the year far exceeds that of domestic cars and imports. The number of licenses on the bus reached 395,000, an increase of 36% year-on-year, far higher than the growth of domestic cars of only 3.35% in the first half of the year.

However, this year, in contrast to the domestic car market, the imported car market, which has maintained strong growth, also began to decline in June this year. Under the background of the macroeconomic slowdown and the lack of domestic-made car market, the growth rate of imported vehicles narrowed. In June, the number of imported license plates on vehicles was 67,634, a decrease of 2.7% from the previous period.

From the model point of view, the sales growth of the three major models of imported vehicles remained synchronized, showing an overall growth trend. From the displacement point of view, the small and medium-displacement vehicle models of 3.0 or less become the main force of the imported vehicle market, occupying 80% of the market share, and the market competitiveness of the 2.5L-3.0LSUV vehicle model has increased significantly.

From the brand point of view, luxury brands grew faster than the overall growth of imported cars, the German car market share increased, BMW, Mercedes-Benz, Subaru ranked top three brands, ultra-luxury brand has become the king of growth.

Strong SUV report shows that among the three major models of imported cars, the SUV increased by 37.4% year-on-year, the most significant increase. In the first half of 2011, the market share of SUVs was 57.2%, the market share increased by 2.0 percentage points over the whole year of 2010, and the market share of cars decreased by 2.1 percentage points over the whole year of 2010. SUVs, cars, and MPVs each accounted for 57.2%, 37.8%, and 5% of the imported car market.

In the first half of the year, the cumulative number of imported SUVs was 227,951, up 37.4% year-on-year. From the perspective of the imported SUV segment, the compact SUV grew by 35.1%, which is the main model of the SUV market. The medium SUV market has increased its contribution to the market under the force of luxury brands. In the imported SUV market, compact SUVs and medium SUVs have the highest market share. They are the main models of imported SUVs and account for 92.5% of the market for imported SUVs.

In terms of growth rate, the growth rate of large-scale SUVs and medium-sized SUVs in the first half of the year exceeded the overall growth rate of imported SUVs; the largest increment of compact SUVs accounted for 50.9% of the increase in imports of SUVs, among which BMW X1, Mercedes-Benz GLK, Dodge Coolway, Subaru Outback and Renault Koleos performed well, with 7304 on the X1, a year-on-year increase of 664%, becoming the king of growth in this market segment.

As another important SUV market segment, medium-sized SUVs have grown by 38.8%, which is higher than the overall growth of imported SUVs, under the strong performance of Toyota Prado, Cadillac SRX, Audi Q7 and Lexus RX.

In the first half of the year, 150,518 cars were imported, an increase of 34.3% year-on-year. Imported cars continue to grow, but the growth rate is narrowing, and the impetus for continued high growth is insufficient. In terms of structure, in the first half of the year, the sedan segment market presented two headwinds and a low growth rate in the middle. The growth of large-scale, compact and small-sized cars was rapid, while the medium and large-sized and medium-sized cars saw a decline and slight increase.

Imported cars narrowed 56.7% of the market for imported cars and medium-sized cars. Among them, large-scale cars grew by 69%, higher than the overall growth rate of the car, mainly due to the relatively high growth rate of the Mercedes-Benz S-class, Porsche PHAETON, and Volkswagen Phaeton, which led to the rapid growth of the entire large-size car market.

The medium-sized sedan accounted for 28.4% of the imported car market. It was one of the two major models in the imported car market. However, in the first half of the year, medium-sized sedan increased by 7.6% year-on-year, far lower than the overall growth rate of imported cars, mainly because of the market’s The sales of the Lexus ES series, the main model, have fallen sharply, down 30.2% year-on-year, dragging down the entire midsize sedan market.

In addition, the compact version was boosted by 50% year-on-year in the BMW 1 Series and Mercedes-Benz B-class models; the small-sized car was the fastest growing sedan segment under the strong growth of the MINI and SMART and the Mercedes-Benz Class A. The increase was as high as 156.2%. Due to the domestic production of Mercedes-Benz E-Class, the medium and large scales resulted in a sharp drop of 56% in the amount of Mercedes-Benz E-brands in the first half of the year, and the major decline in the number of major models led to the decline in the sales of the medium and large-sized cars in the first half of the year.