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In the domestic automobile industry, when it comes to high-end light trucks, there is always a kind of inexplicable pride. In this age when high-end products are generally dominated by foreign companies and joint venture brands, perhaps light truck products are the only exception: foreign brands cannot enter the Chinese market, and most of the joint venture brand dominance is firmly controlled by the Chinese side.
Some of the data in the light-duty truck industry may not be known to the public. For example, China has long been the country with the most light-card production and consumption in the world; the light-card industry began to introduce advanced foreign technologies and production lines in the 1980s. Since developed countries generally use lightweight passenger vehicles instead of light trucks to undertake urban logistics and transportation tools, we do not exaggerate the use of a word to describe the Chinese light truck industry: “The world is China, and China is the worldâ€. Since the 1980s, China's light truck industry has experienced 30 years of turmoil. Today, let us share it.
Breaking the game
Japanese light truck is a leader in the light truck industry, and Isuzu is a leader in Japanese light trucks. When it comes to high-end light trucks, most of the consumers’ first-reflections are “Isuzuâ€. The first brand that many people in the industry think of is Qingling. For a long time no competitors, to develop its arrogant and arrogant character, even if the market conditions and then poor, a single product line, it is rare to see manufacturers take the initiative to adjust prices. This reminds us of Kodak and Fujifilm in the film industry in the 1990s. If there is no LuckyCard, Kodak and Fujifilm will have a long-term monopoly in the film industry. It is with Lucky that our country's consumers can enjoy a 20-yuan roll of Kodak.
Jiangling Motors, like Lucky, is an icebreaker in the field of high-end light trucks. In the era of rapid reform and opening up in China, a local truck company that was not known at the time - the Jiangxi Jinggangshan Brand Tractor Factory, introduced the Isuzu advanced technology and production line boldly since 1984, and began producing Isuzu “NKR/NHR†series light domestically. Cargo trucks created a precedent for domestic high-end light trucks. In the 1980s and 1990s when domestic automobile products were in short supply, these light trucks were called “fifty-year old†by consumers because of the Isuzu model produced by Jiangling. Their consumers were mainly government officials of about 50-60 years old. As an alternative to walking manned vehicles. Jiangling Motors also borrows the Isuzu model reputation from Shenzhou North and South.
Crowd competition Central Plains
The development of Jiangling and Qingling in the field of high-end light trucks has always made light truck peers brilliant, because the production of high-end products represents the technical strength of a company, and the added value is relatively abundant. It is unavoidable that many companies try to enter the high-end light truck area. And this attempt has gone through two stages or two forms.
The first stage is the imitation of the name. Following the completion of Qingling and Jiang’s ring names, the “bell†will ring through the entire light truck industry: Shuai Ling, Ao Ling, Chun Ling, Sai Ling, Qi Ling, Kang Ling, Rui Ling, Ba Ling, and so on. . This stage should be said to be a bud of high-end light truck competition. The emergence of these vehicle names indicates that Jiangling and Qingling have been recognized. On the other hand, it has also caused some companies to be ready to enter the high-end light truck sector.
The second phase can be said to be a trial phase. There are mainly Futian Ao Ling, Dongfeng Star and Jianghuai Shuai Ling trying to enter the high-end light truck market with Jiangling, Qingling a share. After Fukuda's success in the bottom-end light truck segment, Foton AoLing Light Trucks was launched and began its high-end product line architecture. At the same time, Dongfeng and Jianghuai also began to expand to high-end light trucks. In 2004, these two manufacturers introduced Dongfeng Star and Jianghuai Shuai Ling.
Take a look at the situation
Today, the high-end light truck market has gradually formed five major schools. The Qingling and Isuzu League's Qingling light trucks, the Jiangling light trucks of the Jiangling and Ford alliances, the Albatron light trucks of the Foton and Cummins League, the Dongfeng Kaipte light trucks of the Dongfeng and Nissan alliance, and the fifth one Navistar's handsome bell light truck.
Except for Qingling being subject to Isuzu and still sticking to the launch of the 600P in 2004, other manufacturers have introduced the latest high-end light trucks, such as Jiangling's Kairui 800, Futian's Aoling CTX, Jianghuai's new bell. The domestic high-end light truck market is also a resurgence. Under the impact of other high-end light trucks, the Qingling 600P has entered China for a prolonged period. The aging of the models and the loss of power advantages have gradually emerged.
Unlike Qingling, Jiangling Motors has taken a completely different path. Its newly launched high-end light truck flagship model Kai Rui 800, after years of accumulation in Jiangling, after mastering the core technology, has been jointly developed with many international partners, and has a strong international R&D background. Commercial vehicle experts and companies from the United States, Italy, Japan, South Korea, and Austria participated in the design, development, and adjustment of the Kai Rui 800. They also received full support from the partner Ford of the United States. The JX4D24 diesel engine equipped with the Kai Rui 800 is derived from the internationally renowned PUMA diesel engine. The technology is mature and reliable. The annual output in Europe is more than 500,000 sets, and the market has a huge amount of possession.
Through the history of the development of high-end light trucks, what we are seeing is relying on laggards and is always being abandoned by the market and consumers. Only by continuously advancing and forging ahead can we truly win the market and consumers, truly promote the technological innovation and progress of domestic high-end light trucks, and win due respect.