Exploring | How to "kill" electric cars again after 20 years?

  No money no honey. Denmark's electric car market performance once again verified this old saying.

Recently, according to a report, since the government announced the reduction of subsidies, the sales of electric vehicles in Denmark have declined successively. In the first quarter of this year, the sales volume dropped by more than 60%.

Can not take the subsidy cheap, electric car "true love powder" slipped away more than half.

二十年后,如何再次“杀死”电动汽车?

Tesla's Elon Musk has already traveled to Copenhagen to lobby for subsidy policy. Now the Danish government has expanded tax incentives, but still intends to reduce or eliminate incentives. The head of the Danish Electric Vehicles Alliance said that the “subsidy retreat plan” completely killed the electric vehicle market. The price is really important. ”

Sales of electric vehicles have been lower than expected a year and a half ago, and in today's situation, it is very likely to cause sales to stagnate. The Danish government announced to the outside world on April 18 that, in view of the current situation, it is decided to adjust this policy, and the implementation of the tax reduction and elimination policy will be postponed to at least 2018. But no matter how it goes to 2019, the tax reduction policy will be completely eliminated.

Back in the mid-1990s, General Motors released the first mass-produced electric vehicle, the EV1, and then destroyed it.

二十年后,如何再次“杀死”电动汽车?

Documentary "Who killed an electric car? Shows how GM can achieve murder through violence. GM took back the EV1 from the owner and destroyed them. The film interviewed car manufacturers , legislators, engineers, consumers and car enthusiasts in Detroit, Los Angeles. From the motivation to the evidence, the analysis finally concluded that the fall of the electric car was originally a murder because it threatened The interests of the oil giants.

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However, it seems now that killing an electric car does not require any rude means, and directly subsidizing the retreat can achieve the same effect.

Awareness to awaken consumers' awareness of environmental protection can only serve as a means of government subsidy support, and will never become a decisive factor in the market structure. Even in Denmark, Norway, where the country is rich, the land is sparsely populated, and the electricity is clean, electric cars sell well, not because consumers are highly aware of environmental protection, but because they all love to take advantage of it. The arrival of the era of electric vehicles seems to be the government's massive use of money.

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This time, the Danish government immediately saw the market's indifference as soon as it tightened its policies. However, Denmark is only a small country. On a global scale, many countries are still immersed in the carnival of electric vehicles.

According to a report released last week by the International Energy Agency in a report, the sales of electric vehicles in 2016 reached a record 750,000 worldwide, and the total number has exceeded 2 million.

Norway, with a market share of 29% in electric vehicles, is undoubtedly the most successful country for the promotion of electric vehicles. This is followed by the Netherlands, with a market share of 6.4 % for electric vehicles and 3.4 % for Sweden. The market share of electric vehicles in China, France and the UK is close to 1.5 % .

In 2016, China is by far the largest electric vehicle market, accounting for more than 40 % of the global sales of electric vehicles, more than double the sales in the United States.

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