In 2018, it has been halfway through, and each car company has handed over the transcripts for the first half of the year. Compared with the annual sales targets set by the year-end ambitions, each has different levels of completion. On the whole, in addition to the statistical completion rate of SAIC Chase reached 51.23%, in the first half of the year, the overall auto market growth rate slowed down, almost no car companies completed more than half of the annual target, the average completion rate was only 40%. What kind of sales pressure will each car company face in the second half of the year? What kind of planning will there be? Gasgo Auto organized the completion of the annual sales target of each car company as of the end of June, and shared discussions with readers: FAW-Volkswagen: Target 2.1 million completion rate 45.51% In the first half of this year, FAW-Volkswagen sold a total of 955,803 new cars (including Audi imported cars), an increase of 9.6% over the same period last year, and completed 45.51% of the annual target. Among them, Volkswagen brand sold 650,283 new cars, an increase of 5.3% year-on-year; Audi brand sold 305,520 new cars, an increase of 20.5%. In terms of models, the main models such as Jetta, Sagitar, Magotan and Polaris all performed well, helping the brand achieve sales performance of 650,283 units, up 5.3% year-on-year. In the case of a slowdown in overall vehicle market growth, FAW-Volkswagen's sales in the first half of the year were excellent. And a variety of heavyweight models such as Detective, TAYRON, Q2L and the new generation CC will be listed in the second half of the year. I believe sales will be even more pleasant. It seems that FAW-Volkswagen wants to achieve the sales target of 2.1 million vehicles this year will not be a problem. Geely Automobile: Target 1.58 million completion rate of 48.52% Geely's total sales volume in the first half of 2018 reached 766,630 units, an increase of 44% over the same period last year, and completed about 49% of its annual sales target of 1.58 million units. It is worth mentioning that 760,000 units are also the annual sales of Geely Automobile in 2016. After two years, Geely completed the sales for one year in just half a year. Geely's new Emgrand, the new vision, and the Emgrand GL three sedan products maintain a relatively balanced development momentum. In the first half of the year, the three models delivered sales of 128,008, 82,291 and 77,010 vehicles respectively. In the first half of the year, Geely Automobile sold a total of 446,185 SUV products under the lead of Bo Yue. This number has surpassed Great Wall Motor and reached the position of its own brand. In the second half of 2018, the newly launched Lectra 02 will contribute to sales since July, and new heavy-duty new models such as the new MPV model codenamed VF11, the small SUV codename SX11, the compact coupe Parker and the Lingke 03 will be launched. It is believed that Geely’s annual goal is not difficult to achieve. Dongfeng Nissan: Target 1.17 million completion rate 45.36% In the first half of the year, Dongfeng Nissan's sales volume reached 530,735 units, an increase of 11.1% compared with the same period of last year, setting a new record for the same period and completing 45.36% of the annual target sales. The SUV is still the most dependent market for Dongfeng Nissan. In the first half of the year, the sales volume of the Dongfeng Nissan SUV camp was 211,300 units, an increase of 29.3% year-on-year. The Qijun hackers and the new Loulan each performed well, and the sales volume of the company has far exceeded expectations since its listing. As for the sedan, Sylphy is still the most reliable and stable sales guarantee for Dongfeng Nissan. Its cumulative sales in the first half of the year reached 200313, an increase of 11.4%. Previously, Dongfeng Nissan had released the development plan of “Challenging the joint venture brand TOP 3 by 2022â€: By 2022, Dongfeng Nissan’s sales volume reached 1.6 million units, and its market share in the joint venture non-luxury camp exceeded 12%, and its profitability reached The top three in the industry, brand goodwill, customer satisfaction, business management quality, product quality have entered the top three. According to the current momentum, if it can be stabilized, Dongfeng Nissan has almost no suspense in reaching the target of 1.6 million annual sales in 2022. Changan Automobile: Target 3.1 million completion rate of 38.94% In the first half of 2018, the cumulative sales volume of Changan Automobile reached 1,207,381 units, down 15.5% year-on-year. The cumulative sales of Changan self-owned brands reached 824,120 units. Changan Automobile said in the report that the main reason for the decline in the first half of the year was that during the reporting period, although the profitability of the company's independent passenger vehicles has improved, the investment income from the joint ventures has fallen sharply, resulting in the company's semi-annual results. A large decline. Ford Motor Co., Ltd. has a poor performance in China in the first half of this year. In the first half of this year, Ford delivered a total of 400,443 vehicles in China, a decrease of 25% compared with the same period of last year. This decline has been the result of Ford’s entry into the Chinese market since 2001. The maximum value. In fact, not only in 2018, 2017 Changan sales have shown a downward trend. In addition, the third-party complaint website data shows that the number of complaints about Changan Automobile has risen in the past year. The number of complaints about Changan CS75 has reached 3,206, ranking first in the list of self-owned brand SUV complaints. This has more or less the sales of Changan Automobile. Come to influence. Great Wall Motor: Target 1.16 million completion rate 40.65% In the first half of the year, Great Wall Motor sold a total of 471,515 vehicles, a year-on-year increase of 2.34%. The sales target of 1.16 million units set at the beginning of the year was only about 40% in half a year. In June, the domestic SUV "hegemony" Great Wall Haval sold a total of 42,121 vehicles, a year-on-year decrease of 19.53%, a decrease of 11.53%. The Haval H6, the main model with a total sales volume of 42%, fell more than 25%, and the H8 sales of the high-end models hang a "zero". In addition, the sales of the Great Wall high-end brand "WEY" also showed a different degree of decline. In fact, the weakness of Great Wall Motor has started since last year. In 2017, Great Wall Motor sold a total of 1.07 million vehicles, down 0.4% year-on-year. It failed to reach the target of 1.25 million. Chairman Wei Jianjun also punished 3 million annual salary. Automotive industry analyst Wan Chunlei believes that the Great Wall automobile industry chain is too single, the car is not successful, and the pickup truck market is limited. Therefore, when the overall SUV declines and competition intensifies, the relative decline of Great Wall Motor cannot be avoided. Beijing Hyundai: Target 900,000 vehicle completion rate 42.22% In the first half of 2018, Beijing Hyundai accumulated 380,000 new car sales, a year-on-year increase of 25%, and completed 42.22% of the annual sales target. Leading sales volume exceeded 100,000 units, and the sales of the new Elantra and SUV family also achieved substantial growth, showing a rare development momentum. It is not difficult to see that after the stagnation in the second half of 2017, Beijing Hyundai has found a steady rise. It is not easy for Beijing Hyundai to achieve the performance of “turning over†in the first half of the year. According to the official introduction, Beijing Hyundai has benefited from the smooth implementation of the strategic layout of “Three Vertical and Three Horizontal†products. The so-called "D+S" strategy refers to the promotion of the proportion of Beijing Hyundai's mid- to high-end cars and SUVs. This goal was proposed many years ago and will not reach 55.7% until the first half of this year. In the face of the Korean brand whose sense of existence is gradually decreasing, Beijing Hyundai can be said to have made a beautiful turnaround. With the launch of a series of heavy-duty models in the second half of the year, it is expected that Beijing Hyundai will also enjoy good sales. SAIC passenger car: target 750,000 completion rate 47.87% In the first half of 2018, SAIC passenger cars sold a total of 359,007 new cars, a significant increase of 53.67% compared with 233,622 vehicles in the same period last year, and completed the annual sales target of 47.87%. Among them, MG doubled sales in the first half of the year, and sold more than 120,000 new cars in the first six months. The sales of Roewe brand in the first half of this year was close to 240,000 units, an increase of nearly 40% compared with last year. Looking ahead to the sales trend in the second half of the year, with the strong performance of 359,000 vehicles in the first six months of this year, the total sales volume of SAIC passenger vehicles in 2018 is likely to exceed 750,000. According to the plan, the MG brand will launch the new SUV model MG HS in the second half of this year. This is a model with a focus on the 150-200,000-yuan compact SUV market. Based on the current market share, it will pay 10,000 monthly sales. More than one grade can be expected. The addition of the strength of the impulse model will naturally help the total sales of SAIC passenger cars. FAW Toyota: Target 715,000 completion rate 48.71% In the first half of the year, FAW Toyota sold a total of 348,310 new vehicles, an increase of 1% over the same period last year, and completed 48.71% of the annual sales target. On the segmented models, the Corolla model has been ranked fourth in the domestic compact car sales, with a cumulative sales of 189,034 units this year, an increase of 14.4% year-on-year. In June, Corolla sold 33,534 units, a year-on-year increase of 19.6%. The other two popular models, the Vios family, sold 53,695 units in the first half of this year. At the same time, as a hot-selling SUV model in the domestic market, the sales volume of RAV4 in the first half of this year was 72,025 units, an increase of 10.5%. According to the previous sales results, in fact, FAW Toyota's performance from January to June this year is not eye-catching. The second half of the year is an important stage for enterprises to make efforts. With the addition of three new cars, FAW Toyota will be escorted by the “big car†such as the new Prado, and the product sequence will be strengthened. Guangqi Honda: Target 750,000 completion rate 44.72% In the first half of the year, Guangqi Honda achieved a cumulative sales volume of 335,433 units, a year-on-year increase of 6.3%, and completed the annual sales target of 44.72%. Among them, the tenth generation Accord was the first full sales month, and the terminal sales exceeded 10,000 units. In addition, in the past six months, Guangqi Honda's various models ushered in sales milestones, including the Accord sharp and hybrid, crown road respectively reached a cumulative sales of 20,000 vehicles, 100,000 vehicles, Odyssey and Binzhi respectively ushered in their respective With 500,000 owners, the entire car has a "race" mode. In 2018, the auto market has been more than halfway. The impressive market performance of Guangqi Honda has laid a solid foundation for the achievement of the annual sales target, and with the commissioning of the second phase of the third plant, and the tenth generation Accord sharp hybrid version and With the introduction of strategic models such as CRIDER and EVERUS, it is hoped that Guangqi Honda will achieve the goal of 750,000 vehicles in the second half of the year. Dongfeng Honda: Target 750,000 completion rate 36.13% In the first half of this year, Dongfeng Honda sold a total of 271,000 vehicles, down 13.4% year-on-year. The annual sales target was only 36.13%. Affected by this, Honda also became the only Japanese car manufacturer with a decline in sales volume in the first half of this year. In the first half of this year, Honda sold 609,100 vehicles in China, down 6.4% year-on-year, while other Japanese car companies gained more than 7%. Over the years, CR-V and Civic are the two best-selling Pillar models of Dongfeng Honda. This year, the two pillar models have been recalled, and the sales of Dongfeng Honda are under pressure. CR-V, which experienced a wave of recalls and suspensions, sold a total of 32,728 units in the first half of this year, a drop of nearly 60% year-on-year. At the end of this year, the alternative model "INSPIRE" of Dongfeng Honda Platinum is expected to be put into production, further enhancing its product strength. At present, Honda’s overall performance this year is “a bit of a backâ€. Guangzhou Automobile Chuanqi: The target rate of 700,000 vehicles is 38.31% In the first half of the year, GAC Chuan sold a total of 268,000 vehicles. Although it increased by 6.9% compared with the same period of last year, it only completed 38.31% of the 700,000 sales targets set at the beginning of the year. In the first half of the year, the highest sales volume of the GS4 was 34,400 units, which was the sales performance in January. Then the sales volume of the vehicle went down all the way. In June, its sales volume was 14,000 units. In half a year, sales fell by nearly 60%. As the typical representative of the medium and large-sized SUVs in their own brands, the sales volume has been declining since the sales volume of the GS8 in January 2018 fell below 10,000 units. In June, the sales volume was only 4,798 units. In addition to the lack of market-competitive models that can lead the banner, GAC Chuanqi has the support of Zhang Fan, who has worked in Mercedes-Benz in Germany for many years, but his overall technology has not yet had strong strength, but in the automobile consumption. In the market, although Yan value can capture consumers in the short-term and post-90s in the short term, the automobile industry is a typical technology-intensive industry. Without the core technical competitiveness, the future of Guangzhou Automobile is very worrying. GAC Toyota: Target 550,000 completion rate 47.04% In the first half of the year, GAC Toyota's terminal sales reached 258,866 units, a year-on-year increase of 21.3%. In December of last year, GAC Toyota targeted the sales target of 2018 at 500,000 units. Then, given the optimistic market performance in the first quarter of 2018, the sales target was set at 550,000 units. For example, just over half of this year has completed 47%, the second half of the year. The sales volume is very impressive. In terms of models, with the new eighth-generation Camry, the models such as Ralink, Highlander and Zhixuan achieved high growth of more than 30%. There is almost no short board in the entire car system. This kind of bottom gas has enabled Guangzhou Automobile Toyota to achieve balanced development, and the overall sales volume has grown by leaps and bounds. With the official landing of the second new model of GAC Toyota in August, GAC Toyota has placed a “blockbuster†in the small SUV market. The small SUV, medium-sized SUV, and mid-size sedan market are fully developed, and it is bound to bring full confidence to Guangzhou Automobile Toyota, which has an annual sales target of 550,000. Chery Automobile: Target 900,000 vehicle completion rate 23.53% Chery Group's cumulative sales in the first six months of this year was 21.18 million units, an increase of 4.5% year-on-year, and the annual sales target was only 25.53%. After Chery implemented the strategy of “multiple sub-brands participating in the competitionâ€, the Chery brand’s competitiveness in the market is slowly declining, first being overtaken by BYD, then Geely and the Great Wall. Due to errors in their own positioning and strategic decision-making, sub-brand development is too cumbersome, blind diversification leads to weak fatigue, backward technology and design development, quality system still needs to be improved, personnel management needs to be improved, sales public relations are ineffective, and many other problems exist. Today, Chery Automobile It is already embattled in China's huge market. But Chery is not hopeless, and the products of the two family cars, Arrizo and Tiggo, are still very powerful. Chery's technology accumulation has no major problems. As long as Chery is willing to cure the bones in terms of technical updates and management decisions, it is still very promising to return to the first echelon of its own brand. BYD: The target 600,000 vehicle completion rate is 36.80% In the first half of this year, BYD's cumulative sales reached 220,883 units, a year-on-year increase of 21%, and completed the annual sales target of 36.80%. The improvement of BYD's new energy segment in the first half of the year was particularly noticeable, with sales of 71,270 vehicles, up 41% from the first half of 2017. This is mainly based on the stable performance of the three major models of Qin DM, Song DM and e5. It is reported that BYD is the first car manufacturer in China with a production capacity of more than 360,000 new energy vehicles. BYD New Energy is also outstanding in the world. It has been the No. 1 in global sales for three consecutive years. In addition to the eye-catching performance of the new energy sector, BYD has also been strong in fuel vehicles in the first half of this year. In the first six months of this year, BYD fuel vehicles sold a total of 149,613 vehicles, and the performance of Song MAX was the best. Sales continue to lead the industry while steadily improving, new models continue to iterate, and the strategic layout is increasingly clear, I believe that in the future car market, BYD will have more surprising results. Dongfeng Yueda Kia: Target 500,000 completion rate 34.46% Dongfeng Yueda Kia sold 172,323 vehicles in January-June, up 33% year-on-year, and achieved an annual sales target of 34.46%. Among them, the cumulative sales of the car camp and SUV family accounted for 58% and 42% respectively. On April 9 this year, the company's cumulative production and sales exceeded 5 million units, followed by a new generation of Zhirun successfully listed in Xi'an, selling 9,461 units in June, listing only 2 months, the new generation of Zhirun sales has reached 21,549 The future market potential is immeasurable. In addition to the new generation of Zhirun, the market performance of K3, K2, Cathy, Huanchi, KX CROSS and other models is equally bright, which together help the company's sales growth in the first half of the year. In the second half of the year, K5 plug-in hybrid, urban small SUV running, a small SUV pure electric vehicle, and KX3/KX5/KX7 SE models will be put on the market one after another, looking forward to its performance in the second half. Zhongtai Automobile: Target 480,000 completion rate 32.08% In the first half of 2018, Zotye Motor sold a total of 154,307 new vehicles, a year-on-year increase of 45%. Sales of SUV models were more eye-catching, with cumulative sales reaching 132,352 units, an increase of 70% year-on-year. The biggest contributor to boosting the sales of Zotye is the SUV. Three of the four T-series products have broken 3,000 in a single month, and the cumulative sales volume has exceeded 30,000. Zhongtai Automobile successively launched new models after the Spring Festival this year, further subdividing the automobile market in various fields. At the same time of launching new products, it is also improving the product strength of each model. It is active in the new energy field and upgrades the cruising range in succession. . Zhongtai Automobile sold a total of 2,1955 vehicles in the first half of the sedan and new energy vehicles. Among them, the A00 grade pure electric vehicle Zhongtai E200 sold 1,497 units last month, with a cumulative sales volume of 7,360 units. It is worth mentioning that Zhongtai Auto has its own set of ways to sell online. In addition to a large number of product matrices and segmented product markets, the successful activation of the sales terminal is one of the factors that Zhongtai has achieved a year-on-year surge in sales in the first half of the year. Jianghuai Automobile: Target 400,000 vehicle completion rate 24.93% From January to June this year, the cumulative sales volume of Jianghuai passenger vehicles was 99,700 units, down 11.57% year-on-year, and the annual sales target was only 24.93%. Sales of Jianghuai SUV reached 6,983 units, an increase of 4.10% from 6,708 units in the same period last year. Sales of MPVs and cars have shown different declines. With the launch of the new product M3 and other models, it is believed that Jianghuai can make adjustments. Although the sales of JAC pure electric passenger cars in June 1,859 vehicles fell significantly compared with the same period last year, but on June 26th. Its pure electric mini car iEV6E sports version has been launched, the car has a cruising range of 390 kilometers; in addition, Jianghuai and Volkswagen Group (China) and Seat recently signed a memorandum of understanding in Berlin, Germany, I believe the brand will be made in the field of new energy More actions. Dongfeng Qichen: Target 200,000 vehicle completion rate 37.65% In 2018, Dongfeng Qichen's cumulative sales in January-June reached 75,301 units, an increase of 17.5% year-on-year. Among them, the sales volume of cars from January to June was 35,933 units, and that of SUVs was 36,611 units. Dongfeng Qichen set a sales target of 200,000 units at the beginning of this year, and only completed about 38% in January-June. Dongfeng Qichen's sedan products Kaichen D60, SUV products T70, T90 have a good market performance, the model sales distribution is relatively balanced. Dongfeng Qichen launched three new models, the M50V, D60 and the new T70, which have maintained the brand vitality and fully opened the prelude to the soaring sales of the Qichen brand. In the second half of this year, Dongfeng Qichen will launch a new SUV to further enrich the product matrix and help sales growth. Although the upcoming "Golden September and Silver 10" car buying boom can help Dongfeng Qichen sales climb, but if you want to achieve the annual sales target, you must redouble your efforts. GAC Mitsubishi: Target 160,000 completion rate 46.98% The sales volume in the first half of the year has reached 75,167 units, an increase of 39% year-on-year, and the annual sales target of 46.98% has been completed. As of the end of June, GAC Mitsubishi achieved a 23-month growth in sales for the 23rd consecutive month, and an excellent result of 10 million consecutive sales, officially announced that it is accelerating into the market fast lane. Outlander, which has the most outstanding sales performance, sold 56,582 units in the first half of the year, accounting for 75.3% of the total brand sales. The performance of the two models of Jin Xuan and Pajero can not be underestimated. In the mature product layout camp of GAC Mitsubishi, these two models cooperate with Outlander to form a high and low mix, which is also the key to GAC Mitsubishi's proud sales results. At the Beijing Auto Show at the beginning of the year, GAC Mitsubishi put forward the business development plan of the company - from 2018 to 2020, maintaining a steady growth in annual production and sales. In 2020, the annual production and sales reached 300,000 units. From the current sales performance, it is not difficult for GAC Mitsubishi to achieve this goal. Dongfeng Renault: Target 90,000 vehicle completion rate 41.11% Dongfeng Renault's cumulative sales of domestic and imported models from January to June 2018 reached 37,892 units, with an annual sales target of 41.11%. Among them, Correga sold a total of 12,854 units in the first half of the year, and Koleos sold a total of 24,182 units. The data shows that its sales in the first half of this year only increased slightly by 1%. This performance not only makes the Dongfeng Renault 2022 vision outline weak, but also puts a severe test on the profitability and expansion of its dealer network. Since June of this year, more than half of the dealers in the camp have stopped to enter the vehicle according to the regulations stipulated by the manufacturer, and a few dealers have successively withdrawn from the network in the first half of the year. This performance is clearly in stark contrast to the strong momentum of its domestic double-car sales in 2017, which grew by 140.6% year-on-year. If the good performance of Dongfeng Renault last year was benefited from the domestic and stable price advantages of the two SUV models, then this year's market environment did not provide more opportunities for Dongfeng Renault, on the contrary, in terms of models and prices. Competition has intensified, and the time window has become narrower for Dongfeng Renault. Qoros Auto: Target 100,000 vehicle completion rate 30.50% In the first half of this year, the total sales volume of Qoros Auto was 30,524 units, a year-on-year increase of 412%, and the annual sales target was 30.50%. In the first half of this year, Guanzhi was able to play a beautiful turnaround. In the context of the sharp slowdown in the growth of the passenger vehicle market in China, three-digit sales growth is still achieved. In addition to the development opportunities in the high-end market brought about by the consumption upgrade, Jinzhubao can solve the problem of developing capital and input blood for the long-term view of capital hunger. According to the plan of Yao Zhenhua, chairman of Baoneng Group, every year. Invested 10 billion yuan for five consecutive years to support the research and development of new cars. At the same time, Li Feng and Cai Jianjun and Chen Siying and other high-level professional teams joined the trading, so that the market operation management of Qoros Auto is no longer weak. In the fourth quarter of this year, Qoros 3 and Qoros 5 will be upgraded in the previous year, mainly in terms of intelligence and comfort configuration. Because of the support with the zebra system, the intelligent system will be the biggest highlight of the annual model. SAIC Chase: Target 130,000 completion rate 51.23% In the first half of 2018, SAIC Chase's cumulative sales volume was 66,617 units, an increase of 36.58% year-on-year, and the annual sales target was 51.23%. SAIC Chase's overseas sales totaled 7,197 units, achieving a year-on-year growth of 119%, with sales in Australia and New Zealand increasing by 189% year-on-year and sales in South America increasing by 142% year-on-year. It is worth mentioning that the T60, which was listed only for 8 months, sold 4,638 units overseas. It is understood that in the next three years, SAIC Chase will maintain a 76% compound growth. Among them, by 2020, the production and sales scale of SAIC Chase will reach 400,000 units, and the sales revenue will increase from 9.22 billion yuan in 2017 to 43.66 billion yuan in 2020, an increase of 3.7 times. BAIC New Energy: Target 150,000 completion rate 36% In the first half of the year, BAIC New Energy sold a total of 53,598 vehicles. Compared with the first half of last year, the sales volume increased by nearly 80%, and completed the annual sales target of 36%, continuing to lead the Chinese pure electric vehicle market. In the first half of the year, the EC series continued to maintain a hot sales trend, with a total of 39,906 vehicles sold in six months. At the same time, under the early layout of BAIC New Energy, the EX360 and EU series also showed strong growth momentum, and the overall sales structure of the company was more reasonable. It is worth noting that in the first half of 2018, BAIC New Energy not only sold well in cities with limited purchases, but also achieved good results in non-restricted cities, and captured Hebei, Tianjin, Hunan, Hubei, Zhejiang, Jiangsu, Shanxi, Shaanxi, and Sichuan. The first place in the market share of pure electric vehicles in many provinces, once again verified the success of the strategic layout of its national car. With the continuous development of technology, products and model innovation, BAIC New Energy has achieved continuous market leading sales. With the launch of new models in the second half of the year and the continuous promotion of the separation model of vehicle power, the unlimited potential of BAIC's new energy-switching mode is being activated rapidly. We will wait and see. Summary: Looking back on the first half of the year, I have played a lot of beautiful glimpses. There are also a lot of weaknesses in the opening, but with the policy and market changes in the second half of the year, it is not impossible to be extremely good. Whether the car companies can complete the 2018 annual sales target, let us watch the car market in the second half of the year, and it is not too late to come to a conclusion! The role of evaporator is: first, concentrate dilute solution to obtain or make products, or concentrate and purify dilute solution to concentrated solution and then make solid products, such as juice concentration and jam concentration in the production process of food industry. The second is the reduction of concentrated solution or water quality solution. Some water quality is too large, the concentration is low, so the evaporator can be used for concentration and reduction, a large amount of water will evaporate out, obtain the concentrated solution and then processed. 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