· Michelin updated two brand logos

Recently, the Michelin Group has comprehensively updated its group brand identity and commercial brand identity. This is the biggest adjustment made by the Michelin brand image since 2000.

The new logo has been in use since July and will be gradually replaced by the end of 2017.

In the group brand logo, the image of Mr. Michelin Tire “Bibendum” returns to the 2D design and stands at the center of the new logo.

In addition to showing the whole body image, Mr. Michelin Tire will also appear in a very iconic body image, such as the head, hands or feet.


Michelin Group Brand Identity

The commercial brand identity is primarily applicable to tire products, customer service and solutions.

In this modern, new logo, Mr. Michelin Tire enthusiastically waved his hand to meet customers and was ready to communicate and interact with customers.


Michelin Group Business Logo

Michelin said that it hopes to outline the corporate style through the brand identity of the group, and to root products and services in the daily life of consumers through commercial brand identity.

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