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DuPont's survey this year covers 11 major automotive markets worldwide, including North America, China, Japan, Europe, and South Africa.
According to a global trend silver survey report, the most widely used car in the world is silver, and 26% of the world's cars use silver, followed by black and gray. These three natural colors basically occupy the top three in all major markets. Compared with last year, the popular colors are basically the same, but black is shortening the gap with silver. This year, the popularity of the two colors is only a difference of two percentage points, and 24% of the world's cars use black.
However, the market preferences of the two automotive powers, the United States and Japan, are somewhat special. The most popular colors are white.
The growth rate of black cars is very fast. The three most popular colors in the Chinese market this year are silver, black and gray. Vehicles using these three colors account for more than 80% of all vehicles.
Chinese owners who like silver cars account for 33%. Although the preference for black owners is not as good as silver, it also accounts for 31%, an increase of 8 percentage points over the previous year. Koreans also have similar tastes, and 26% of Koreans prefer black cars.
Followed by the use of the rate of gray is 18%, white 9%, red 4%, blue 2%, green, yellow, brown and other colors are more niche, the use rate is about 1%.
The decline of the blue color of gray reporter learned from the DuPont company, from 2006 to 2010 five years, the Chinese car owners on the color of the car has changed a lot of preferences.
In 2006, blue was one of the three colors favored by Chinese car owners. On average, every six cars had a blue paint. This year, the Chinese who opened the blue car are already "one in a hundred."
According to industry analysts, the highest proportion of traffic accidents is blue cars, followed by green, gray, white, red and black. Blue is a retrograde color, and the blue car looks farther than the actual distance and is easily hit by other cars.
In sharp contrast with the decline of blue is gray. In five years, the proportion of gray cars has soared from 3% to 18%.
According to the professionals in the second-hand car market, from the point of view of vehicle maintenance in the used-car market, the more medium-high-end vehicles, the greater the influence of vehicle body color on vehicle maintenance. If the high-end car is not black, then the used car price will be relatively cheap. This is related to the solemn demand of mid-to-high-end owners for a car. Therefore, in addition to BMW, the black body is favored by high-end owners. The person said that the color of the body of a family car has a relatively small effect on the residual value of the used car, but the public color like silver is indeed the most common and best selling in the market.
The silver car is the most secure. Prof. Hugh Furness of the University of Auckland in New Zealand found that silver is the best choice for investigating more than 1,000 colored cars. It has the least chance of accidents and is seriously injured in car accidents. 50% less. He speculates that it may be related to the high reflectivity of silver to light and it is easy to identify.
DuPont DuPont is one of the world's largest chemical products, materials and energy companies, and one of the largest automotive coatings suppliers in the world. It ranks among the Fortune magazine’s 500 largest US industrial/service company rankings. 73 places.
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One-third of China's road is a silver car this year, the global popular silver black gray
What color of cars is the most on the street? DuPont's "2010 Global Passenger Car Color Survey Report" revealed yesterday that silver is the world's most popular car color, and on the streets of China, one-third of cars are silver.
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