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It is understood that there are three main sales models for air-conditioning compressor manufacturers in the Chinese market: First, self-produced, such as Panasonic compressors for Panasonic air-conditioning, Meizhi compressors for air-conditioning in the United States, Daikin compressors for large Such as gold air-conditioning, this has become a trend in the industry; second, sales to other air-conditioning manufacturers, direct supply or through agents; third is exported to foreign countries. These three sales models are often parallel.
Professor Li Hongqi of Beijing Polytechnic University said in an interview that air-conditioning compressors sold through agents are generally sold to small and medium-sized air-conditioner manufacturers. The sales volume of this part is not large. In fact, sales from Ouling agent for 10 years can be achieved. see. "However, Panasonic will not disregard the role of Olympus. This is mainly because of Ou Ling's unique sales model and the important role of agents in the sales of small and medium-sized users and dispersed users," Li Hongqi said.
According to experts, the compressor is different from other upstream products, that is, the entire manufacturer buys it. It also needs a long-term matching test, that is, matching with other technologies of the air conditioner. This is why the compressor manufacturers rarely go. The reason for the agency system. Ou Ling is somewhat different, it not only has the sales strength, more importantly, it can also provide the compressor manufacturers with knowledge of the application of technical support, air conditioning design and matching technical support. At present, Olympus is the only agent that adopts this technology to integrate sales models.
Ou Ling's dealers have calculated the account privately: "If the profit of selling a compressor is 10 yuan, the profit of 2 million dealers is 20 million yuan." Huang Xiaojing, sales manager of Ou Ling, reminds: "Panasonic is The most important cooperation company of Ou Ling is, most importantly, through Panasonic's agency, it has acquired more agency rights. This is a snowball effect."
Chen Suqun, the sales department of Panasonic Wanbao (Guangzhou) Compressor Co., Ltd., believes that this technology integration model of Ouling will become the template for the development of air-conditioning compressor agents in the future and is the development trend of the agency system.
Air-conditioning compressor agent model will change technology integration is the direction
In May 2007, the 50 millionth air-conditioner compressor manufactured by Panasonic in China was rolled out; in December, Panasonic air-conditioner compressor sold the 2.28 millionth product in Guangdong's only distributor, Guangdong Ouling Refrigeration Equipment Co., Ltd. The relevance of the two things shows that air-conditioning compressor manufacturers are paying close attention to the sales role of agents while they go straight to air-conditioning manufacturers. These two models are concurrent in channel sales of air-conditioning compressor manufacturers. of.