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Development of self-owned brands has stamina
Interview with NPC Deputies and Chairman of Hunan Changfeng Group Li Jianxin
In 2003, Changfeng Group sold 30,000 off-road vehicles, which accounted for 31% of China's SUV market. It ranked the first place in the off-road vehicle industry for four consecutive years. Changfeng's performance in recent years is obvious to all. As the only NPC deputy from the automotive industry from the Hunan delegation, Li Jianxin said in an exclusive interview with reporters that Changfeng’s sales target for this year is 50,000 and the next year’s plan is 100,000. In the next step, Changfeng must achieve a series of off-road vehicle products, not only to be the oldest in China, but also to have a certain influence internationally.
Talking about the success of Changfeng, Li Jianxin said that first of all benefited from the restructuring of the company. Property rights are the most critical thing in the reform of state-owned enterprises. In order to revitalize its assets, Changfeng has divided its subsidiaries from the group and transformed the subsidiary into an independent legal person with diversified property rights.
The institutional reform is the first step for Changfeng's success. As a pragmatic entrepreneur, Li Jianxin pays more attention to the long-term development of the company. He believes that it is not feasible for auto companies to develop in the long term and do not have the ability to independently develop. Some companies only make money when they introduce products, and the output rises quickly. From the beginning, 50,000 vehicles, to 100,000 vehicles, 200,000 vehicles, are like triple jumps. Although benefits are good in the short term and they make money, if we do not develop our own products, we will not have the basics and there will be no future development. Changfeng profoundly recognized this point, not only to digest and absorb imported technology, but also to establish its own technology research center in technical reform, and established strategic alliances with domestic scientific research institutes and universities to “learn from the brainâ€. At present, R&D investment accounts for 3% of Changfeng's sales revenue. Last year, Changfeng invested 30 million yuan, and cooperated with the Automobile Engineering College of Hunan University to establish Changfeng Automobile Engineering College. It plans to train 100 automotive talents for Changfeng each year within five years. Li Jianxin solemnly stated that according to the development of this goal, it is estimated that Changfeng will develop autonomous development capability in about 10 years.
Li Jianxin further elaborated that Changfeng is in line with the development of four roads to go hand in hand, one is the introduction of technology, the second is the development of cooperation with foreign R & D institutions, the third is based on the introduction of the re-development, there is the independent development, only four roads at the same time It is possible to enhance yourself in the introduction process.
In terms of development, economic principles are also followed. The general principle is to achieve low costs and to be able to make money. Now that China's car prices are higher than the international average, why is it high? High in the lack of independent research and development capabilities. At the time of introduction, the cost of buying other people’s technology and parts is very high, and if companies want to make money, they have to put up the price. Therefore, Chinese auto companies need to make a fuss about this in order to reduce costs.
Some people think that the current high cost of Chinese cars is not related to the scale of the batch. Li Jianxin does not think this concept. In foreign countries, the volume of a newly-developed vehicle capable of reaching 50,000 vehicles is quite successful. The average automobile product cycle is 5 years, so that the total product volume can reach 250,000, in addition to recovery of development costs, you can also earn a sum of money. An enterprise must achieve the so-called batch size, which refers to the total volume of different models. It is not enough to have a R&D organization that does not have millions of cars. Mercedes-Benz’s R&D center is 9,000 people. For such a large team to feed themselves, to produce benefits, many products need to be developed. R & D personnel are not enough? No way. To know that cars involve all aspects of technology, there is no one tidy team, it is unrealistic to have the ability to develop.
This is even more true for off-road vehicles. Off-road vehicle technology is relatively complex, and many technologies, including four-wheel drive technology, are not available in other models. The technical complexity and quality requirements are much higher than the average car model. Such as car seats, the general model requirements are 75 kg load, fatigue test 200,000 times. But the off-road vehicle seat load should reach 100 kg and the fatigue test should reach 600,000. In addition, it is generally believed that off-road vehicles consume fuel. This cannot be generalized. The key is whether the technology is advanced. For example, Changfeng's Feiteng SUV has a displacement of 2.0 litres, but the fuel consumption per 100 kilometers is only 7 liters. In addition, Changfeng is developing an oil-electric hybrid vehicle. After the success of this technology, it can increase power by 30% and fuel consumption by 30%. The current difficulty is the industrialization of key components, including generator sets, battery management systems, and electronic control systems, but the outlook is promising.
After China's accession to the WTO, it has no chance to engage in independent development. Li Jianxin's point of view is neither pessimistic nor optimistic. It is necessary to calmly think about how independent development should be done. In fact, there are opportunities, and the key is to not willing to engage. Take off-road vehicles for example, off-road vehicles are expensive internationally. Such as 2.5 liters displacement of SUV, the international price is generally 20,000 US dollars. In the future, the tariff will drop to 25%, plus VAT and consumption tax, and the price will increase by 50%. This way, excluding freight, the price after importing into China will reach 30,000 U.S. dollars, equivalent to about 250,000 U.S. dollars. Changfeng's 2.5-liter displacement car is competitive. In the high-end SUV field, such as Land Rover's high-end SUV, the international price reached 70,000 US dollars, after importing into China, the price will rise to about 100,000 US dollars, the price of domestic enterprises is also competitive.
In addition, Chinese companies have advantages in terms of labor costs. The hourly wage for a car assembler in Detroit is 25 U.S. dollars, while that for a Chinese car assembler is only 20 yuan a day. However, Chinese auto companies do not work well in R&D. When a foreign automobile company and a Chinese automobile company make a joint venture, they must make a fortune on technology transfer and earn a sum of money in the joint stock proceeds. Therefore, the research and development capabilities of Chinese auto companies are not going up, and it is very difficult to lower the price of cars. Only by increasing the capacity for independent development can the cost be reduced. If China only becomes a manufacturing center for foreign auto companies, then Chinese companies can only earn low-end money and earn small money, while others have mastered the development of technology, making high-end money and making big money.
Li Jianxin believes that economic globalization is a trend and cannot be avoided. Technological development is also a trend and it cannot be avoided. Nowadays, the safety technology, environmental protection technology, energy-saving technology, and anti-theft technology of automobiles have developed rapidly. In this regard, Chinese companies must catch up. Now that the country is engaged in 863 electric vehicles, it has made a great determination and has invested a lot, but it must do so. The current difficulties are the inability to industrialize technology and the lack of intermediate links for the industrialization of scientific research results. From the policy level, from the input of intermediate transformation, to the transformation of technology, we must increase investment in this area.
China's auto industry is in an ascending stage. At present, China's per capita car ownership is still very low. In recent years, SUVs have accounted for a considerable proportion of imported cars in China. In 2002, China imported 120,000 cars, of which 32,000 were SUVs, which accounted for about 3% of China's total car sales in the year, but accounted for nearly 30% of imported cars. In 2003, the import SUV increased to 50,000. This shows that China's off-road vehicle market is promising. Changfeng started five projects this year, one of which is to establish its own off-road vehicle development technology platform. With a technology platform, product expansion is easy. It is estimated that within 3 years, Changfeng's self-developed products will go offline.
Some people think that the investment in the auto industry is a bit overheated. Li Jianxin believes that this is not an overheating but an embodiment of economic laws. Like the Midwest, in less developed areas, it is not only not too hot, but it is not yet hot! Since there is money in the market, many people will enter. After entering the competition, the competition is eliminated. Without competition, there will be no cars of the current 40,000 yuan, 50,000 yuan, and 70,000 yuan. Why Fukang sold more than 70,000 yuan, caused by competition. Competition will speed up the optimal allocation of resources. But don't go blindly. Investment should be rational and don't play with money from the state and the bank. This is an important point. Avoiding repeated construction is the guiding ideology of the era of planned economy in the past, but the result is counterproductive. The invisible hand of the market can play a real regulatory role. Of course, to avoid redundant construction, the state can take measures from macroeconomic policies. For example, to increase the barriers to entry, the threshold is equal to everyone. For example, environmental protection, technical aspects, and resource conservation thresholds are higher. This time, Premier Wen Jiabao said that Economic development must be timely, appropriate and appropriate. This is the reason.
The combination of introduction and independent development
Visiting the National People's Congress and Li Fangyong, Chairman of Shenyang Aircraft Industry Group
"Now China's passenger car market has a large capacity, but the competition is also fierce. Whoever takes the initiative will seize the market first," said Li Fangyong, chairman of Shenyang Aircraft Industry Group, in an exclusive interview with reporters.
In recent years, the competition in the passenger car manufacturing industry has been fierce. Several domestic bus manufacturers have successively cooperated with famous foreign brands, some of them are joint ventures, and others are taking the road of technical cooperation. Shen Fei entered the bus industry earlier. In the 1980s, the brand of Shenfei Bus was already well-known in China. However, in recent years, Shen Fei has been slow in the development of independent research and has fallen behind others. From a macro perspective, we generally take the path of international cooperation, and the technology upgrade is very fast, and product replacement is also very fast. Since the start is one step behind others, Shen Fei’s share of the market in the market is still relatively small. However, due to the very large capacity of the domestic passenger car market, Li Fangyong is full of confidence in the future of Shenfei Bus: “We are very confident. Although we are a little behind now, we can also postpone it. We still have our own advantages: our own technology. , a long-established brand."
According to Shen Fei’s plan, it is necessary to change the idea of ​​using low-end vehicles in the past. Now it is adjusted to the overall development of high, medium and low grades. Low-grade vehicles are still the old models of the past, but they will continue to improve. The mid-range car has two legs to walk: One leg is the introduction of foreign advanced brands and technologies, and one leg is independent research and development. Shen Fei has done several such models and the market is still good. And the premium cars from 1.7 million yuan to more than 2 million yuan now have to take the path of introduction.
Speaking of this, Li Fangyong made a metaphor for his image: Compared with foreign introduction, independent research and development is like a high jump in pole vault. The top of the high jump is more than 2 meters, and the pole jump can jump to 6 meters. This pole is the external cooperation. This is why it is necessary to introduce and cooperate. This principle is very simple. But to the depths, the pole vault does not climb up the pole, but instead jumps up with the power of the pole. At the last moment, you need to push the pole and jump to the height again - and be sure to throw the pole away. Can't skip it. This is what the ultimate goal that we ultimately want to achieve is to take international cooperation.
If someone does not choose pole-jumping, he is willing to jump high with his own strength. That's fine.
In fact, whether it is independent research and development or introduction, it is the behavior of the automotive industry at different stages of development.
In terms of joint ventures and cooperation, Shen Fei has made many efforts. In the past, employees of the company refused to accept foreign management methods ideologically. For this reason, the company took great efforts to correct it. Now it has undergone great changes. With this foundation, we will better cooperate with our partners and introduce new technologies within a larger scope. At the same time, the company still keeps in mind to cultivate its own R&D team and develop its own market-making capabilities. After all, Shen Fei’s current market is still at home, and it is still not enough to participate in global competition. Therefore, the market must rely more on itself.
In the end, Li Fangyong told reporters optimistically: "In the 11th Five-Year Plan period, that is, from the year after next, Shen Fei should reshape his image and restore his glory."
The rural market is vast
Interview with the deputy to the National People's Congress and Chairman of Henan Shaolin Automobile Co., Ltd. Zhou Wenchang
In Premier Wen Jiabao's government work report, the issue of "agriculture, rural areas and farmers" was placed in a prominent position. In the past discussion of various issues in the automotive industry, there seems to be not much concern for rural areas, agriculture, and farmers. This time, an NPC deputy of the automotive industry and Zhou Wenchang, chairman of the Henan Shaolin Motor Company, brought together the issues of the automotive industry and rural issues.
Henan Province now has three major automobile manufacturers. In the government work report of Henan Province, automobiles were included in the pillar industries of economic development. In recent years, with the development of the automotive industry, Henan Shaolin Motor Company is not a very “together†company. Its rank in the industry is not the most advanced, but it is a steady and steady development. Year old business. Shaolin Motor Company's main project is the bus, which is mainly used in urban and rural passenger transport, especially to solve the problem of farmers' travel difficulties, and has long insisted on this market in the urban-rural area.
Zhou Wenchang, chairman of the company, said: “After joining the WTO, it is an opportunity for the Chinese auto industry, especially for the passenger car industry. Because China has a large rural area and many farmers, this market is very large, and the demand is also developing year after year. As farmers’ incomes increase, they also face some problems with travel and transportation. They need a large number of vehicles that are suitable for them to travel and transport. This market requires companies to operate better.†The Ministry of Communications proposed to build “rural public transportâ€. , strive to achieve "village villages pass highways, villages and buses," Shaolin company is doing this work. In Henan Province, pilots of rural public transport were conducted in Xiangyang, and Shaolin invested more than 100 vehicles in Xiangyang, showing good response. Zhou Wenchang said that after the public transportation in the village, the people are very happy. The old people take the bus and the students go to school by bus, which is very convenient. This not only achieved good social benefits, the company also explored some of the future development experience. “We have included 'rural public transport' in the development plan, not only considering the economic benefits of the company but also focusing on the social benefits of the company,†said Zhou Wenchang.
Zhou Wenchang’s proposal this time was related to the proposal of rural public transport. He proposed to establish a number of laws and regulations more quickly: “When we do rural public transport trials, there are some contradictions, such as unclear boundaries between rural public transport and urban and rural public transport management. I have proposed some preferential policies for rural public transport.In addition, rural roads are still very poor and should be put into more construction. Rural public transport should bring convenience and benefits to farmers, but at the same time companies must make money so that they can continue to develop healthily. â€
Zhou Wenchang also talked about the "investment fever" issue in the automotive industry. The automobile industry has entered a lot of new funds. Premier Wen Jiabao put forward some problems in the government’s work report regarding overheated investment in the industry, and it is necessary to carry out macro-control. He thinks this is very good. There is also some disorderly competition in the industry. After the country's macro-control, it will inhibit some disorderly competition. As the manager of the automobile industry, the relevant national ministries and commissions have issued some policies. These are all aimed at maintaining the healthy and stable development of the industry. This is also a manifestation of responsibility for the society and the people. At present, there are still many favorable factors for the development of enterprises. The state attaches great importance to the automotive industry and has a good development environment. The entire industry will certainly develop in a more standard direction.
In this situation, Shaolin also has its own development ideas. It does not just rely on the principle of seeking great results, but rather enters its familiar fields according to its actual conditions and develops buses suitable for small cities in rural areas. Zhou Wenchang said: “We are investing according to our own actual conditions and market needs, working in accordance with the laws of the market economy, and seeking a piece of our own development in the strong market.â€
The "three rural" policy is conducive to mechanization
Interview with Hong Lifang, deputy to the National People's Congress and chairman of Anhui Feicai Group
“The central government proposes to solve the 'three rural issues' problem, reduce agricultural taxes, and reduce the burden on peasants in order to increase the income of peasants, so that most peasants can afford to buy cars. The central 'three rural' policies will help accelerate agricultural mechanization. Realize.†Hong Lifang, chairman of Anhui Feicai Group, said to reporters with optimism.
As one of the six agricultural vehicle production bases in China, Feicai is the birthplace of Chinese agricultural vehicles. After 20 years of hard work, now the business of Flying Color is not limited to agricultural vehicles. According to Hong Lifang, according to the actual situation in China, the company is working hard to build a light truck driving compartment. The new product adopts an advanced streamlined molding cab, named "China Willie", equipped with a single cylinder to four cylinder diesel engine, the user needs Can also install automatic cylinder cargo function.
In the early 80s of the last century, rural transportation vehicles were better in carriages, followed by rickshaws, and in the mountains. In 1980, farmers started to buy diesel engines and brought them to the company. They asked to help convert the flatbed car into a diesel-powered "power car." Since then, the company has begun to do this transformation work. With the continuous increase of business, the company recognizes that the agricultural vehicle market has a wide range of needs, so Feicai began to develop and design agricultural vehicles. It can be said that the birthplace of agricultural vehicles is flying. Previously, the main business of Flying Color was tractor maintenance. After the start of the production of agricultural vehicles, the business developed rapidly. The supply of products was in short supply, and the users had to queue up for purchases. Finally, the company adopted the method of issuing numbers.
In the 1990s, other companies saw the lucrative agricultural vehicle market. They entered the market and the competition in the agricultural vehicle market began to fierce. In the early 1990s, the production of agricultural vehicles nationwide was about 300,000 vehicles, which has now grown to 3 million vehicles.
The consumption characteristics of agricultural vehicles are cheap and practical, and the prices cannot be too high, otherwise the farmers cannot afford them. Therefore, from the perspective of the company, the profit of agricultural vehicles cannot be too high. For farmers, buying a farm vehicle mainly solves transportation problems, and the requirements for agricultural vehicles are not too high. The central government's emphasis on the issue of "agriculture, rural areas and farmers" is beneficial to both enterprises and farmers. The colorful market is in rural areas. Only the peasants are rich, and the agricultural vehicle market will get fired. Hong Lifang believes that agricultural vehicles belong to low-speed vehicles. They usually drive in the fields and rarely go on the main road, not on the expressway. Therefore, it is unreasonable to levy road maintenance fees and additional taxes to agricultural vehicles, which is not conducive to the popularization and development of agricultural vehicles.
The development of agricultural vehicles should be based on the needs of farmers. In advance, the peasants have not enough money on hand and are lagging behind, and the peasants are not happy. Therefore, companies often go to the countryside to conduct research, understand the needs of farmers, and develop suitable products. Now, cars and homes can be loaned. With the improvement of the country’s financial credit policy, agricultural machinery should also implement an installment payment policy, and farmers will certainly welcome it. This will accelerate the pace of agricultural mechanization. On the other hand, the government now allows farmers to work in cities, so that the number of people engaged in agricultural production is relatively reduced, which provides the conditions for agricultural mechanization. If policies are not in place, then the process of agricultural mechanization will be relatively long. Now, only large-scale farms have the conditions to engage in mechanization, but for the farmers who want to go it alone, the goal of mechanization is still far away. Hong Lifang finally said with full confidence: "Agricultural mechanization provides a broad market for Flying Color. Flying Color will play its own advantages and roles for the realization of China's agricultural mechanization as soon as possible."
Automotive parts industry needs support
Interview with Pan Yixin, deputy to the National People's Congress and Chairman of the Anqing Emperor Burgers Piston Ring Company
“In the past, auto parts and components were once included in the encouragement projects of the country. Now the matching of the entire parts and components has accounted for more than 70% of the national total in the eastern region, while the share of the central and western regions is very small. If these parts and components companies do not have some supporting policies, I am afraid. In the future, parts and components companies in the central and western regions will all be gone.†The words of Pan Yixin, Chairman of Anqing Emperor Burgers Piston Ring, gave the reporter a lift. As the leader of China's auto parts industry, Pan Yixin is not only thinking about the development of his own company, but also thinking about the balanced and coordinated development of the Chinese economy. This is in line with the point made by Premier Wen Jiabao that it is timely, appropriate, and suitable for economic development.
Pan Yixin said in an exclusive interview with reporters that many provinces in the central and western regions have developed auto parts as comparative advantages, and these industries should be included in encouraging projects. If there are no advantages in the parts of the Midwest, there will be no guarantee. There will be no safeguard measures in Anhui Province.
In contrast, the development of the automotive industry in the central and western regions is still good. For example, Chongqing, Wuhan and other places cannot all be located in one place in view of the country's economic layout. Certainly the central and western regions must also have the automobile industry and parts and components industry. Otherwise, a logistics problem may arise in the future. Many parts and components must be transported from the east to the west, and after they have been built, they will be sold back. This is a relatively high cost from the perspective of logistics. Second, the technology in the Midwest was relatively poor. The present situation is getting better and better, catching up with an opportunity for development. Third, the Prime Minister pointed out in this year's government work report that manufacturing should be regarded as the main form of development in the Midwest because it can not only solve employment problems, increase fiscal revenue, etc. At the same time, the state will give certain support in the spare parts industry and superior products.
Pan Yixin said that Dybergets also has its own superior products. At present, the company's products account for 50% of the market share in the country. For parts and components, such a high market share is already a great advantage.
Dibergovich is now planning to enter the Midwest. Because the sales volume of the company is now China's number one, the goal of the next five-year plan is to be the first in the world. The company began to establish this plan from this year, and the first phase of the project is ready to start this year. This plan makes it difficult for the foreign partner of Tebergo to accept it. Because parts and components in the Midwest must be competitive in the world, if there is no competitiveness in the world, then multinational companies will not put the projects that produce the world's best in the Midwest. Just like in Anhui, the degree of retractability is very large, and several other parts and components have to make breakthroughs in the next five-year plan.
Dibergets is ranked 89 in the world. The market share of piston rings in the domestic automobile industry accounts for about 50%. If the second place is added to the third place, it is about 80%. In the world, the output of the top ten companies can account for 70% to 80% of the market.
Strategic Restructuring: The Foundation of Successful Joint Ventures
Visited the National Committee of the Chinese People's Political Consultative Conference and Chairman of the Board of Directors of Jiangsu Yueda Group Co., Ltd. Hu Youlin
Hu Youlin, member of the National Committee of the Chinese People's Political Consultative Conference and chairman of Jiangsu Yueda Group Co., Ltd., used “creates first in China and strived for world-class†to describe the pursuit goals of the Yueda Group and talked about the achievements of Dongfeng Yueda Kia in the Chinese auto market. Hu Youlin, who is participating in the National Committee of the Chinese People's Political Consultative Conference in Beijing, believes that strategic restructuring is the basis for the success of KIA.
The prosperity of China's auto industry is inseparable from joint ventures and cooperation. However, not all cooperation is successful. Dongfeng Yueda KIA is a three-party company. How to handle the relationship problems in cooperation is the key to success. . Hu Youlin said that when the Dongfeng, Yueda and Kia parties reorganized, there was concern that the Chinese auto industry only heard that there was cooperation between the two parties. He did not hear of tripartite cooperation and said that the “troika†was not drivable. It should be said that the arguments of the outside world are not unreasonable. After all, there are cultural differences, differences in the interests of various companies, differences in languages, differences in the humanities, and other issues. Despite some frictions at the beginning, the three parties quickly reached a consensus: Development. . This is an absolute truth. This is a basis for the joint cooperation of the three parties. First: Although Dongfeng only has a 25% stake, it sends the best talents to cooperative companies. They are elites in Dongfeng. Second, the general manager of Kia is a vice president. Yueda has played its own social resources. Although it does not have the most unusual shortage of things in the automotive industry - talents, it has donated all aspects of social resources and franchising resources in Yancheng to support the development of cooperative companies.
The joint efforts of the three parties are the foundation for success, followed by an excellent team, and the third is that the business objectives of the three parties must be profitable. After the business was introduced to the market, the response was very good. In 2003, the Maxima sedan has never been reduced in price, which is rare in all automotive products. Price reduction cannot solve the problem. As we all know, some products in the domestic automobile market have also lowered their prices, but its actual sales have not risen.
In addition, a very important thing is that the three parties have a very long-term strategy at the time of reorganization. This strategy is tripartite. The long-term interest of Hyundai Kia is to enter the world's fifth place, and they have pledged this treasure in the Chinese market, so the talk is one million vehicles; Dongfeng has extended its tentacles to coastal areas, although only 25% of the shares, but he has The end of one million vehicles is also of great significance to him; Yueda is an excellent enterprise cultivated by the people of Yancheng, allowing this 25% share to bring 100% employment and 100% tax. The development of common interests is the most important goal so that Yueda Group can develop. Another fundamental factor is that the management layer fully absorbs the essence and creates the company's interests as the most important task.
The reason why Dongfeng Yueda Kia succeeded was that there was a very good marketing mechanism, which also determined that Dongfeng Yueda Kia could have such a scale today. In addition to market opportunities, the normative corporate marketing system is also very important. Car sales is a highly specialized activity. It gives consumers more promise and customers will have more trust and loyalty. Maxima's service started from the "heart," because Dongfeng Yueda Kia adopted a human-oriented and people-oriented principle in its operation and management. It fully mobilized the initiative, enthusiasm, and creativity of employee services, so that every franchise store after-sales service department Each employee can maximize their potential, to achieve and meet the greatest needs of users. Dongfeng Yueda Kia's marketing team is very good, insisting that "always pursue the user's greatest satisfaction" is Dongfeng Yueda Kia's unchanging service concept, and it has done enough work in the after-sales service, has done enough articles, and constantly improved after-sales service. The quality of service allows users to experience the real quality service of Maxima.
Speaking of his own Maxima, Hu Youlin is full of love. With the continuous extension of the company's product chain, production and sales are steadily rising, brand awareness and reputation are increasing. Maxima has also sent unlimited joy to the masses of users. This fully illustrates Maxima. The excellent quality and strong vitality of the sedan has effectively proved that Maxima is a car that is close to Chinese consumers.
Now that there are more than 100 automobile manufacturers in China, Dongfeng Yueda Kia believes that the most critical strategy is customer satisfaction. According to customer surveys, the Dongfeng Yueda Kia’s cars are among the best in terms of cost performance and durability. Therefore, almost all the competing brands had successively lowered their prices last year, while Dongfeng Yueda Kia had not sold at a reduced price. However, it has soared, showing customers' recognition of corporate products.
When looking ahead to future developments, member Hu Youlin said: “In 2002, we produced and sold 20,000 cars, which basically stood firm in the market. In 2003, we achieved very good results. This shows our team, our The organizational structure, including our concept, has been tested by the market. It can be said that we are already considered to be the first-class car manufacturer in China. In the future, we will introduce two new cars, and the sales volume will be over 70,000. The tasks we face will be even more onerous. In China, it seems that no company has rushed from 30,000 vehicles to more than 100,000 vehicles at a time, so we think this is a step. Last year, 50,000 vehicles were produced and sold, and this year it was 70,000, and the foundation was laid for 2005. It will lay a very solid foundation for 120,000 vehicles and 150,000 vehicles.If this year's goal can be achieved, Dongfeng Yueda Kia will rank among the top seven and the top six in the Chinese sedan industry. Therefore, 2004 will be It's an important year."
Private economy has a lot to do
Visiting the National People's Congress and Chairman of Liaoning Shuguang Automobile Group Li Jinxi
"After over one year's performance of the restructuring of the Yellow Sea by Shuguang, it is feasible for private enterprises to participate in the restructuring and transformation of state-owned enterprises." Li Jintao, chairman of Shuguang Group, said with certainty during an exclusive interview with reporters. As one of the few representatives of private entrepreneurs from the Liaoning Provincial People’s Congress delegation, Li Jinyi recalled that during the past year or more, he felt that because of the prejudice against private enterprises, Shuguang’s restructuring of the Yellow Sea went through rough times. The main challenges faced.
In August 2002, at the Automotive Industry Conference convened by the Liaoning Provincial Party Committee, the company’s assets restructuring plan between the Shuguang Group and the Huanghai Group was determined, aiming to leverage Huanghai’s technology, brand advantages, and dawning mechanism and financial advantages through joint venture restructuring. Complementing each other's strengths and activating Huang Hai’s state-owned stock assets.
On November 22, 2002, under the strong support of the provincial government of Liaoning Province and the municipal government of Dandong, the restructured Dandong Huanghai Automobile Co., Ltd. was established. However, the restructuring of Shuguang Group and Huanghai Group has not been smooth. At that time, a common social point of view was: How could Xiao Xiaoguang eat the Yellow Sea? How can small private enterprises eat large state-owned enterprises?
In order to ensure a smooth transition, the reorganized Huang Hai Company's first managerial team used many of the original Huanghai Group personnel. Due to different business concepts, they still follow the old ways of the original state-owned enterprises after they took office. They do not accept the management ideas put forward by the controlling shareholder. Huang Hai has not seen improvement for a long time.
At the end of April 2003, SARS had a huge impact on the passenger car manufacturing industry. After the reorganization, the Yellow Sea finally stopped production under internal and external problems. It was nearly two months after the stoppage. The general manager also resigned.
Faced with the pressure of thousands of employees and the society in the Yellow Sea, on July 28, Shuguang Group made a major decision: reorganize the management team, and Li Jinbiao, the chairman of the company, personally served as the general manager of the Huang Hai joint venture. In order to really invigorate the Yellow Sea, Shuguang Group has rapidly carried out a series of internal reforms such as the reconstruction of organizational structures, the appointment of management cadres, the reduction of surplus personnel, the implementation of technological transformation, the transformation of marketing concepts, and the adjustment of the distribution system. After the implementation of the reform of the Yellow Sea Joint Venture Company, the spirit of the employees was invigorated. The customer's doubts about the restructuring of the Yellow Sea were completely dispelled, and all sectors of the society spoke highly of the change after the dawn of the restructuring of the Yellow Sea.
In 2003, it was the first year of the restructuring between Shuguang and the Yellow Sea. In the year, it produced 5,375 vehicles, an increase of 45% over 2002. The interests of the Yellow Sea staff have been fully protected and enhanced. They have more work and more income. The monthly income of employees is 3,000 yuan. The employees’ ideas have also undergone gratifying changes and they have recognized the business philosophy of private enterprises.
It can be said that Huang Hai returned to life in a short period of one year, reviving vitality and vitality. It is the private economy that has played a huge role in the reform of state-owned enterprises.
Looking at the phenomenon of the Yellow Sea, we can see that in the transformation of the old industrial base in northeast China, private enterprises have made great achievements in the reform of state-owned enterprises.
In 2003, the Central Document No. 11 referred to the revitalization of the old industrial base in the northeast to the same height as the construction of the coastal special economic zone, Pudong development, and the development of the western region. In this year's government work report, Premier Wen Jiabao further raised the revitalization of the old industrial base as a national policy and brought historic development opportunities for the economic development of the three northeastern provinces.
Liaoning Huanghai Automobile Group is a typical example of a state-owned enterprise in Northeast China. It has a 52-year history. In the mid to late 1990s, due to the slow pace of reforms, the domestic market share was only 5% by 2002, and the industry ranked down to 7th to 8th. As of the end of October 2002, the total assets of Huanghai Group was RMB 10 billion, non-performing assets reached RMB 435 million, accounting for 43.5% of total assets, total liabilities of RMB 680 million, and asset-liability ratio of 68.4%. . Non-performing assets and liabilities exceed the total assets. Huanghai Group is actually insolvent and the production and operation of the company are struggling.
In the same way as the 25 years of development of China's private economy, Liaoning Shuguang Automobile Group started from 70,000 yuan in 1984 and experienced a development process from small to large, from weak to strong, and advancing with the times. By the end of 2003, it had total assets of 2.09 billion yuan, annual sales revenue of 2.43 billion yuan, net profit of 94 million yuan, and 280,000 production and sales of axles, becoming the king of China's axles.
Speaking of the reorganization, Li Jinyi was full of emotion and said with full of enthusiasm: “Restructuring brings Shuguang and Huanghai into one, transforming the potential strength of the two companies into a core competence. The contribution of Shuguang Group in the restructuring of the Yellow Sea It is rare among domestic counterparts."
First, the state-owned assets that will be lost will be preserved, and the debts of state-owned enterprises will be implemented. After the reorganization of the Yellow Sea by Shuguang Group, the assets and liabilities were allocated. By the end of 2003, Huanghai Group had repaid 90.55 million yuan in debt, and the joint venture company had secured the RMB 116.7 million of debt vacated by Huanghai Group.
Secondly, it helped state-owned enterprises to solve the historical debts of employees, paid for the reform costs, and achieved employee stability and social stability. Due to financial difficulties, the Huanghai Group has been delinquently owed employees such as housing provident fund fees for many years. When employees require reorganization, these historical debts must be resolved. In order to ensure the reorganization and social stability, Shuguang Group has paid 88.79 million yuan in reform costs, including 10.7 million yuan in housing accumulation fund arrears for employees and 13.2 million yuan in economic compensation for 618 employees.
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sizes and adjustable structures to provide you with a good experience.
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