Changan Mazda's introduction of new cars accelerates

At the end of this year, Changan Mazda dealership will be expanded to around 200, and will strengthen the layout of second and third line dealers.

At the Shanghai Auto Show, the appearance of the new Mazda3 sedan caused widespread concern. It has been confirmed that this new mid-size car will be domestically produced in the fourth quarter of this year. During the Shanghai Auto Show, Mazda also announced that the new compact crossover car, which has just been named CX-5, will be imported into Changan Mazda for sale next year. This shows that Changan Mazda, which has been trapped in products since its establishment, is trying hard to reinforce short boards.

Accelerate the Network Channel Layout The new Mazda3 sedan that Changan Mazda exhibited at this time, whose development concept is “a sporty compact car that is extremely fun to drive”, will be positioned as a new car in the Changan Mazda product matrix. The flagship model and the leading model in its class. “The introduction of the new Mazda3 will play a new role in shaping the product line and brand image of Changan Mazda.” For the new Mazda3 to be listed in the fourth quarter, An Xianlin’s expectations are overwhelming, “With the new Mazda3 Listing, the competitiveness of Changan Mazda will be greatly improved."

It is reported that after the listing of the new Mazda3 sedan, Changan Mazda will use the new and old two generations of Mazda3 sales strategy, which will help attract some customers who like the new car, while the cash Mazda3 will attract the main cost-effective advantages to attract consumer. This is also a good complement to Chang'an Mazda, whose product line has been too thin. Mazda also announced at the Shanghai Auto Show that its latest compact cross-border SU V was officially named CX-5 and will be imported and sold in the dealer network of Changan Mazda next year. For two new models in two years, Changan Mazda is reinforcing the shortcomings of its thin product line as quickly as possible.

With the continuous enrichment of product lines, An Xianlin disclosed that the current focus of Changan Mazda is to rapidly expand sales channels. It is reported that as of the end of last year, Changan Mazda has built 140 4S stores. To cope with the upcoming launch of new products, Changan Mazda has accelerated the pace of establishing 4S stores. By the end of this year, Changma dealers will expand to around 200, and will strengthen Second and third-line dealers' layout.

The joint effort to break through the target 110,000 vehicles in the face of this year's auto market may appear difficult situation, An Xianlin said that Changan Mazda will seek "to break through together." He said that despite the slowdown in the auto market, the market size of Mazda3 will still grow at a rate of more than 15%. At the same time, as of the end of last year, Changan Mazda's user population in China has exceeded 200,000. The effect continues to translate into branding.

"More importantly, after three years of growth, Changan Mazda has taken its position in the national market with its models," An Xianlin said, in regional markets such as Jiangsu and Zhejiang, the market share of its products has been rising, has exceeded many frontline Model. In the new year, Changan Mazda will continue to intensively cultivate five regional markets based on the further consolidation of its brand personality.

An Xianlin disclosed that in 2011, Changan Mazda will exert force on three sides, that is, brand building should be “found rooted”, product promotion should be “step by step”, and key markets should “work together” to strive to challenge the goal of 110,000 vehicles for the whole year.