A few days ago, the Beijing Business Daily reporter visited the Beijing auto market and learned that with the advent of the end of the year, dealers began to enter the impulse season. Yan Jinghui, deputy general manager of the Asian Games Village Auto Trading Market, said that November and December have always been the peak season for car purchases, which is very helpful for the dealers at the end of the year. Guangzhou S-guangyu Machinery &Equipment Co.,Ltd , https://www.lsrexpert-better.com
It is understood that at present, whether it is an economy car or a high-end model, the sales performance of the "Eleventh" period this year is generally good, and the Beijing dealers basically completed the sales task in October. After entering November, dealers have begun to prepare for the end of the year. A Shanghai Volkswagen dealer said that as the company recently launched seven 30th anniversary edition models, this will also provide strong support for the achievement of the year-end performance targets.
Beijing Business Daily reporters visited the major 4S stores in Beijing and found that in early November, the market fever dropped significantly. "After every big release, there will be a big fall, which is inevitable and normal." Some dealers said that from mid-November, there will be some orders in the market, and November and December. The focus of work is to further motivate clients to close deals.
It is reported that in order to achieve the increase in sales at the end of the year, on the 30th anniversary of the brand, Shanghai Volkswagen launched seven 30th anniversary edition models including New Santana, Polo, Passat, LaVida, Langhang, Touran and Tiguan. In terms of configuration, while retaining the original quality, Shanghai Volkswagen has also upgraded different degrees for different models, and more emphasis on the unique personality of each model, the function is more clear.
"In the 30th Anniversary Edition Passat, for example, in addition to the appearance of the Passat brand and the powertrain, it also brings many exclusive configurations for consumers." A Shanghai Volkswagen dealer told the Beijing Business Daily reporter that the appearance The Passat 30th Anniversary Edition features an exclusive cool black exterior mirror with an LED stepping strip with the word "30Limited". The commemorative model is available in a choice of jade white, gold black and titanium. In addition to its various products in their respective market segments, in the car care service, this year, "Volkswagen, Shanghai Volkswagen Automobile Club" has been fully upgraded, fully satisfied with the whole life of consumers in car purchase, after-sales maintenance, replacement and even daily life. Various needs of the cycle.
Statistics show that in October this year, Shanghai Volkswagen sold 140,008 vehicles, with a cumulative sales volume of 1,485,540 vehicles, an increase of 14.5%. In response to this, the above-mentioned Shanghai Volkswagen dealers revealed that in order to achieve sales volume, the launch of the 30th anniversary edition model makes the seven models more cost-effective. In addition, you can now enjoy the exclusive gift of 30 yuan for the 30th anniversary of the Shanghai Volkswagen Volkswagen brand.
In the view of Rao Da, the secretary-general of the National Passenger Car Information Association, the dealers will complete the sales plan at the end of the year to get the rebate of the OEM, so the dealer will do their best to increase sales.
Yan Jinghui also said that in the last two months, there will be many new cars on the market during the Guangzhou Auto Show. The overall sales volume of the auto market should be above the average sales volume. In the context of dealers' full promotion, there will be a new sales peak in November and December.