Following the “appliances car to the countrysideâ€, another new policy to stimulate consumption was announced yesterday and the focus was on promoting the city: The State Council’s executive meeting decided that television sets, refrigerators, and washing machines should be launched in Beijing, Shanghai, Tianjin, Zhejiang, Luzhou, Fuzhou and Changsha. , air conditioning, computer 5 home appliances "replacement" pilot. In addition, this year the central government will increase the retirement subsidies for old cars from 1 billion yuan to 5 billion yuan, while arranging for 2 billion yuan in funds to be used for the replacement of household appliances.
Although the detailed implementation rules have not yet been announced, the household appliances and automobiles policy still attracts many concerns: How can 7 billion financial subsidies be put in place and which groups can be benefited? How does appliance and car “trade-in†work? Are there any more follow-up policies? To this end, we have set up this section to coordinate with relevant policy trends, collect information from companies, opinions of experts, and conduct continuous reports to help readers understand doubts.
Look forward to the implementation of the rules
What ordinary citizens are most concerned about is whether or not “renewal of the old†will be compensated in the end. At present, details such as subsidies, subsidies, and the maximum amount of subsidies have not been announced.
According to sources, the specific operation method of home appliance subsidies may be: residents inform the recycling company through the telephone and the network to recycle the old home appliances, the recycling company issues certificates, and the residents receive subsidies for the recovery certificates when they purchase new home appliances.
The reporter called the Guangdong Provincial Economic and Trade Commission, the Ministry of Finance and other relevant departments yesterday and said that they have not yet received a specific implementation notice from the higher authorities. Insiders pointed out that according to the usual practice, the introduction of the stimulus policy to the promulgation of rules, at least a month or two.
In an interview, the reporter learned that “replacement from old to new†is currently only a principled policy measure, and the home appliance industry generally hopes that the detailed rules of the policy will be introduced as soon as possible.
Some home appliance companies and consumers expressed the hope that the scope of subsidies will be refined as soon as possible, and the main products and new products with large demand will be included in the subsidy range. At the same time as far as possible to simplify the subsidy application procedures, otherwise some urban consumers may be reluctant to participate because of the opportunity cost is too large.
2 billion home appliances subsidize or pull domestic demand to nearly 50 billion
He Qifeng, a researcher at Great Wall Securities, regards this appliance replacement as a prelude to the launch of Home Appliances into the City.
An official who is close to the decision-making level stated that the rural market is the main starting point for home appliances going to the countryside. However, the “new-for-new†policy also includes rural areas, but it is mainly for urban markets and urban consumers.
According to Li Xinghao, chairman of Zhigao Air-Conditioning, urban residents’ spending power is much higher than that of rural residents. The size of the urban market is also much larger than that of the rural market. It is expected that the trade-in replacement will be more effective than the “home appliances going to the countryside†policy.
It can be seen that the pilot cities selected by the country this time have relatively strong spending power. Guo Tao Junan Securities industry analyst Wang Hao pointed out that participating in the pilot Beijing, Shanghai, Tianjin, Jiangsu, Zhejiang, Shandong is the highest level of income in the province, in 2008 the per capita disposable income of the town more than 16,300 yuan.
In addition to income factors, home appliances in these regions have reached relatively high levels five years ago, and demand for renewal is strong. According to statistics, sales of refrigerators, washing machines, and air conditioners in the pilot regions in 2007-2008 accounted for approximately 50%, 48%, and 65% of sales volume respectively. The useful life of home appliances such as refrigerators and washing machines is generally 8-10 years.
A Suning source said: According to the 10% subsidy ratio, a conservative estimate of 2 billion subsidy funds can directly boost the consumption of 20 billion home appliances. In addition, there is a potential market for home appliance recycling industry of at least RMB 5 billion. Coupled with the demand for services, logistics, and derivative products brought by home appliance products, the overall domestic demand driven will reach close to RMB 50 billion.
According to an analyst from Guosen Securities, Wang Nianchun estimates that assuming an average of 200 yuan per subsidy, if it can indeed use the full subsidy of 2 billion yuan, then it will drive the sales of about 10 million units of related home appliances, and the overall estimate will be down to 2009. The domestic sales promotion rate for each category of products will reach about 5%.
Tianxiang analysts said that if the subsidy policy can be smoothly implemented, the country will most likely promote it to the whole country like the “Home Appliances to the Countryside†policy. After the subsidy provinces and product categories have been expanded, the promotion of domestic sales of home appliances will be even stronger. Big.
Compared with the subsidies of 2 billion home appliances, the retirement subsidies for old cars have increased by 5 billion from 1 billion. It has been estimated that according to the "old for new" policy, a car with a price of 150,000 yuan can receive a purchase tax subsidy of more than 10,000 yuan. This part of the pull effect on domestic demand is believed to be even greater.
Take two actions: consumption upgrade and energy saving and emission reduction
According to market surveys, the majority of home appliances in urban households were purchased in the late 1980s and early 1990s, and they were generally replaced by new ones. The reason why many families do not buy new products is because the old products are still available and it is a pity. The launch of "new trade-in" is aimed at the psychology of consumers.
As early as 2005, Gome began to build an old household appliance recycling point across the country and provided subsidies for consumers of “trade-in†products. The average depreciation expense for each unit was 150-200 yuan, and the cost was borne by the store.
According to reports, Gome plans to recycle 3 million sets of used electrical appliances for the country this year. At present, the trade-in replacement business has been incorporated into the country's daily operating system and will face long-term consumer acceptance. Since the beginning of this year, sales volume of Gome's “trade-in-news†business has increased significantly, up 224% year-on-year.
The situation reflected by Gome shows that many families are pursuing a consumption upgrade while participating in the “new-for-new†trade: replacing the old-fashioned CRT TV with a trendy LCD flat-panel TV; the air-conditioning of Class 4 and 5 energy consumption is changed to 1-3. Energy-saving products...
"The current replacement of CRT TVs with LCD TVs has become a trend. The introduction of this policy will accelerate this substitution. At the beginning of this year, TCL's large-scale investment in LCD modules will undoubtedly be the biggest beneficiary." Wang Hongbo said. It is reported that the sales of flat-panel TVs are increasing at a rate of 50% per year within the past two years. One of the major drivers of industry growth is consumption upgrades.
Guotai Junan Wang Hao pointed out that another effect brought by “renewal of old†is to promote “energy saving and emission reductionâ€. Due to the general high energy consumption of old appliances, renewal acceleration will play a certain role in energy conservation and emission reduction.
To standardize the recycling of used electrical appliances
The fourth move of “replacement with the old†is to cut off the chain of interest of refurbished electrical appliances that has not been standardized for a long time.
According to the person in charge of Gome, China began to enter the climax of the retirement of household appliances in 2003, and nearly 3.5 million home appliances were scrapped every year. However, due to the fact that the entire industry chain for waste electronic recycling is not mature, most of the waste and household appliances have entered informal channels, such as small traders who often recycle waste electrical appliances in various communities.
According to reports, most of China’s old and used electronics do not enter the formal recycling system. For example, discarded TV sets, refrigerators, air conditioners, and washing machines, etc., and 40% to 50% of them are sold to the scrap market. This situation provides unscrupulous traders with home appliances to provide rural home appliances. The resources are convenient. The renovation of home appliances has great security risks.
According to Wang Nianchun, an analyst with Guosen Securities, under the promotion of the new policy, the state should promote the guidelines for the relevant regulations on the rational recycling of old home appliances and standardize the recycling market for old home appliances. (Reporter Zhang Qi)
"Replacing the old" for ten questions
Five questions for household appliances
Can be subsidized in the store?
On the 19th, the State Council's executive meeting on the deployment of 2 billion home appliances "new for new" subsidies so many consumers flock to follow the plan, followed by Beijing, Shanghai, Tianjin, Jiangsu, Zhejiang, Shandong, Guangdong and Fuzhou, Changsha 9 provinces The city will become a pilot for “renewal of the oldâ€, including subsidies for up to 10% for five categories of home appliances such as TV sets, refrigerators, washing machines, air conditioners, and computers. However, a series of questions such as “how do the subsidy get received†and “what does the consumer receive?†have confused consumers and even merchants.
Why are there only 9 pilot provinces and cities?
In this “replacement of old†list, it is not difficult to find that the pilot units include only nine major provinces and cities, including Beijing, Shanghai, and Guangdong, while other provinces are not included in the pilot scope. In response, Lu Jiebo, the deputy secretary-general of the China Electronic Chamber of Commerce, said in an interview with reporters yesterday that unlike the home appliances to the countryside policy, most of the trials selected were relatively developed economy, high level of urbanization, and high household electrical appliance penetration rate. area. He predicted that if the pilot can be successful, it does not rule out the promotion of the entire country. At present, from the perspective of several major pilot provinces and cities, the demand for upgrading household appliances in these areas is relatively strong.
What price products can receive subsidies?
In the “new-for-new†scheme for home appliances, consumers who sell old appliances and purchase new ones within the scope of subsidy sales will, in principle, be subsidized at 10% of the sales price of new home appliances, and the maximum subsidy amount will be determined for the subcategory. In addition, the subsidy for recycling Within the scope of the transportation costs of the old household appliances and sent to the dismantling company, a fixed amount of subsidies will be given. However, many consumers are skeptical. In the end, what price products can be subsidized?
The reporter learned that in the five categories of household electrical appliances that enjoy the "new trade-in" subsidy, the price of mainstream flat-panel TVs ranges from 4,000 yuan to 10,000 yuan, while the price of mainstream air-conditioning products is about 2,500 yuan, according to a subsidy amount of 10%. To calculate, flat-panel TVs can be subsidized at least 400 yuan, while air-conditioning can only be subsidized by 250 yuan, which is a big gap between the two. In response to this, Guangzhou Guomei Guangxuan Department Manager suggested that you can consider the home appliance chain store's "old for new" model, that is, the store's valuation of Jiu Jia, and then directly to cash or cash coupons for shopping subsidies.
How to contact the "new" unit?
Although the "renewal of old" program has been released, many details, such as what the "new-for-old" units and how to make contact, have not yet been announced, and many consumers have expressed their expectation. In response, sources have revealed that the current implementation plan has been basically determined and will be introduced in the near future after the last consultation. In connection with the “new-for-new†unit, residents may directly notify the recycling company via the telephone and the Internet to recycle the old appliances. The recycling company then issues the voucher and the residents will receive a subsidy on the recovery voucher when they purchase new appliances.
Where do consumers receive subsidies?
In the policy of home appliances going to the countryside, the 13% financial subsidy for rural consumers to buy home appliances to the countryside needs to be directly transferred from the financial department to the hands of farmers. In the home appliances, where do they get subsidies? Is it also under the reference of home appliances? Township to the Ministry of Finance to receive? In this regard, Lu Renbo believes that as the distribution center of the five major categories of products is mainly home appliance stores, if the home appliance stores in the purchase of new aircraft directly when the subsidies, the effect may be more apparent, after all, not only this Simplify the process, and let the store actively participate in it, accelerate the "new trade" promotion, and further stimulate domestic demand.
How much will it contribute to the performance of the home appliance chain?
According to the “new-for-new†subsidy program, TVs, refrigerators, washing machines, air conditioners, and computers can all benefit from subsidies of up to 10%. As a home appliance chain industry, this “replacement of new products†stimulates their performance. In the end, how big is it? Guoxin Securities analyst Hu Hongxuan said that taking home appliance chain giant Suning Appliance as an example, taking into account that Suning Appliance stores are mainly concentrated in one or two cities, assuming that Suning Appliance's urban market share is 10%, the “old for new†policy The amount of household appliances involved in Suning Appliance's consumption is only 2 billion yuan, and its contribution to the performance will not be too large in the short term. (Reporter Cai Wei)
Don't worry about getting a subsidy procedure?
Five questions
The previous day, the executive meeting of the State Council decided to substantially increase the total amount of auto subsidies in China. As early as April, the Ministry of Finance and the State Economic and Trade Commission issued a notice on the Interim Measures for the Administration of the Retirement and Refund Subsidy Fund for Old Automobiles in accordance with the spirit of the automobile industry adjustment and revitalization plan, and expanded the vehicle for the 2009 old automobile retirement compensation subsidy. The scope of subsidies and the increase of subsidies, and the introduction of a series of rules to encourage owners to actively "replacement." However, many consumers still have doubts about the "renewal of old" rules. Yesterday, the reporter interviewed some people in the industry to answer for consumers.
What products are the subsidies extended to?
According to the provisions of Article 2 of the Provisional Measures for the Administration of the Legacy Automobile Auto-renewal Subsidy Fund of 2009 promulgated by the Ministry of Finance and the State Economic and Trade Commission, they will be registered for sale to end-of-life vehicle recycling companies between January 1, 2009 and December 31, 2009. The registration date is between January 1, 2000-December 31, 2002 and the service life is between 7-9 years, less than 9 meters and the updated vehicle emission standard complies with the three-phase requirements of the country (Beijing's updated automobile emission standard in that year For the city bus that meets the requirements of the fourth-phase of the country, the subsidy standard is RMB 10,000 per vehicle.
This provision is a new entry this year. It means that any city bus that meets the regulations will be retired and updated, and subsidy will be granted to all models. At present, buses in many cities are all under 9 meters.
“This will undoubtedly greatly expand the scope of subsidies.†Dong Zean, head of Guangqi Hino’s sales, said that the current number of urban public transport is huge. They are included in the subsidy range, which can effectively stimulate the enthusiasm of bus companies for “renewal†and ensure the effectiveness of policies.
Is the subsidy standard increased accordingly?
The State Council has significantly increased the “for old†trade-in subsidies by a total of 4 billion yuan. Many car owners doubt that since the total amount of subsidies has increased, has the specific vehicle subsidy standards changed accordingly?
It is understood that in this year's newly announced subsidy standards, passenger cars with a length of 7.5 meters or more (including 7.5 meters) and riders (including drivers) with more than 23 passengers (including 23 passengers) will be subsidized by each The vehicle is 4,000 yuan, an increase of 25%, and a subsidy of 5,000 yuan per vehicle.
According to the latest policy of the State Council, the models included in the model can get “no more than a single vehicle purchase tax allowance for the same modelâ€.
What is the concept of “not higher than� If according to the latest regulations, the amount of subsidies is lower than the relevant regulations in April, which criterion should be implemented? Experts told reporters that this requires the relevant departments to further refine the rules. It is still difficult to make an estimate.
Where is the subsidy amount paid?
According to the decision of the State Council's executive meeting, some commercial vehicle owners can get a subsidy of “no more than a single vehicle purchase tax allowance for the same type of vehicle†when they get the original vehicle scrapping certificate. However, as to which part of the subsidy amount was paid, the relevant rules have not yet been announced.
In this regard, many owners believe that if they apply excessive amounts of subsidies, they will undoubtedly reduce their enthusiasm. “The best way to buy a car at the 4S shop or to reduce the fee at the vehicle management office is to avoid similar conditions when the vehicle subsidy measures are issued,†said a truck owner.
Is the subsidy attractive?
Although the subsidy standards have been improved, some owners have said that the subsidy standards for cars are somewhat unattractive. This is because a commercial vehicle is an investment product. The owner of the vehicle prefers to "make full use of the car." He hopes to be scrapped at the last minute. Therefore, this part of the owner hopes to receive more subsidies to encourage retirement. At the same time, most of these owners are small business owners, and they worry that the process of obtaining subsidies is more tedious and "delayed time."
For car manufacturers, they also expect relevant subsidies to be put in place as soon as possible and more humane to ensure the effectiveness of the policies. "The best way to scrap the update is to subsidize purchases directly in the purchase phase, as it does with car purchase tax relief measures. This can effectively stimulate the car owners' desire to replace old cars," said Dong Ze'an.
How to get a subsidy certificate?
Many owners ask their vehicles to be scrapped ahead of time. How do they get a subsidy certificate? In fact, according to the rules for early scrapping, when the owner registers with the local vehicle management office and goes through the relevant scrapping procedures, he can get the original vehicle scrapping certificate. This is the subsidy certificate. (Reporter Guo Xiaoge)
Reporter observation
Looking forward to the timely implementation of the policy
Invested 7 billion yuan to subsidize home appliances cars "to trade for the old", the new policy of stimulating the economy has suddenly become the focus of home appliances, automotive two major industries. Although the current rules are temporarily unpublished, many manufacturers have already begun to show good interest in the new policy. It is expected that the replacement of household appliances and automobiles will be brought about by the replacement of old ones, stimulating a new round of growth in the sales of these two types of products.
However, despite the excitement, many problems have emerged in front of our eyes, including who will supervise the issuance of subsidy funds and how to handle subsidy funds. Of course, for consumers, the most concerned is nothing more than “renewal Whether the funds can be put in place in time.
The reporter noted that in the past few months, the large-scale promotion of home appliances to the countryside across the country has enabled rural consumers to enjoy the benefits of purchasing home appliances. 13% of the financial subsidies have also allowed many farmers to taste home appliances. The sweetness of the township policy. However, in the promotion process of home appliances to the countryside, the delay in the subsidy funds in some areas has become a major resistance for farmers to buy home appliances to the countryside, and many farmers have even given up the purchase of rural areas because of the long lead time for subsidies. The willingness of the product.
In this round of “renewal of old†stimulus policies, although the domestic demand that can be shaken by the RMB 7 billion subsidy still needs to be verified, since it is expected to further stimulate domestic demand through “replacement of oldâ€, this policy should be implemented even more. Timely, more thorough, so that consumers can enjoy the "new trade" policy as soon as possible.
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