The market turned cold SAIC-GM-Wuling "the oldest old lady"

The decline in sales was evident, and the shortage of spare parts caused by the earthquake in Japan also contributed to the deterioration of the auto market.

According to the latest data released by the China Association of Automobile Manufacturers (ACAC), the passenger vehicle market maintained a year-on-year downward trend in April this year, especially for crossover passenger vehicles (micro-vehicles) that are affected by policy withdrawals, and below 1.6L. The decline in cars and self-owned brand cars is the most obvious, and its market share has also shrunk.

The analysis of production and sales of the passenger car market released by the National Passenger Car Information Association (hereinafter referred to as “CCC”) also showed that the first position of SAIC-GM-Wuling was already in Shanghai in the general sales ranking of domestic passenger vehicles in April. Volkswagen replaced, its ranking dropped to third place, and began to decline in sales.

In the face of the market turning cold, Shanghai GM Wuling, the micro-vehicle leader, suffered a serious setback. What will be the outlook for its development in the second half of the year?

In the second quarter, “warming up” was hopeless. On May 10, the China Automobile Association and the Federation of Flying Alliances also released the latest statistics. The data showed that Chinese autos continued to slump in April this year. The auto market has seen its first negative growth in 27 months since February 2009 and it is also financial. Since the crisis, the first negative growth after China's auto industry resumed growth, the overall situation is not optimistic.

Statistics from the China Automobile Association show that in April the country’s auto production and sales completed 1.5353 million vehicles and 1.5520 million vehicles respectively. Compared with March, they dropped by 15.98% and 15.12%, respectively, and decreased by 1.85% and 0.25% respectively compared with the same period of last year. . Among them, the production and sales of passenger cars were completed respectively 1,156,600 units and 1,143,300 units, a decrease of 16.39% and 15.23% from the previous quarter respectively, and all of the passenger cars and other subdivision models were down by more than 10%.

In particular, it is worth noting that the market share of small-displacement cars is rapidly shrinking, and the SUV and MPV models, which are highly sought-after by the market, have also seen a significant drop from the first quarter. This shows that the overall industry is experiencing cold, more than expected. Poor, and overall market growth is expected to be further reduced.

“This year’s situation of passenger vehicles is more severe, and sales may suffer from flat or negative growth. The performance in the second half of the year is very critical,” said Rao Da, Secretary General of the CLUCC, at a monthly data conference, saying that the sales of passenger cars this year The financial crisis in 2008 was even more severe, and in the following months when it was placed on the "warming up" high hopes, the sales situation was not optimistic. "May and June are definitely worse than April."

Su Hui, vice president of the China Automobile Dealers Association’s tangible automotive market segment, also stated that Beijing’s sales figures in April were much lower than the forecasted 40,000, and it is expected that it will be difficult to surpass April’s sales in May. "Overall, the auto sales market will become more and more complex. In the second quarter, the whole market will still be difficult to pick up."

The experts of the mini-vehicle “boss” are generally predicting that the domestic automobile market will continue to decline sharply in the next six months, and the withdrawal of preferential policies and the expansion of Beijing’s blockage measures will generate sales for self-owned brands, especially crossover passenger vehicles. With continued impact, the mini-vehicle market may fall completely.

SAIC-GM-Wuling has long realized that as the domestic auto market matures and consumption levels increase, the high-speed growth of the mini-vehicle market will decline, and it is always looking for a breakthrough to achieve transformation. In July last year, SAIC-GM-Wuling released the brand new passenger car “Bao Jun” and officially entered the stage of “taking the business together”.

Although "Winter Wear" has been prepared in advance, the "winter" of the decline in the micro-vehicle market is still too early for SAIC-GM-Wuling in the passenger vehicle business. The cooling of the market made SAIC-GM-Wuling very hurt.

According to the latest data released by the Association, the sales of general passenger vehicles in April were 1.077 million, a slight increase of 1.3% year-on-year, while micro-passenger sales were only 178,000, an increase of -11.5% year-on-year. In addition, SAIC-GM-Wuling, which is China's micro-vehicle “boss”, has slipped from the championship position to the third place in the list of top ten domestic and foreign sellers of wholesale cars in April. Changan Automobile, which is known as the "Chang", also fell from fourth place to seventh place.

May 10 production and sales report released by Shanghai Automotive (126008) in April showed that SAIC-GM-Wuling’s output was 109,100 units in April, an increase of 3.8% from 105,100 units in the same period of last year, but sales volume was only 101,100 units, compared with the same period of last year. 11.41 million units, a year-on-year decline of 11.39%. Accumulated sales for the first four months of the year were 462,400 units, an increase of -2.60% year-on-year.

In fact, since the beginning of the year, the mini-vehicle market has seen a declining trend with the withdrawal of multiple preferential policies for the automobile to the countryside, trade-in replacement, purchase tax, and car subsidy. CAAM statistics show that in January and February this year, the cumulative sales of crossover passenger vehicles was 461,900, a year-on-year decrease of 3.09%, which was the only market segment that showed year-on-year negative growth, and SAIC-GM-Wuling’s sales also declined in February. Nearly 7%.

People in the industry believe that Shanghai GM Wuling, which still uses micro-vehicles as its main product, will face pressure from the cold market and the sharp drop in the mini-vehicle market. It is expected that the market downturn will continue in the second half of the year, and the passenger vehicle business of SAIC-GM-Wuling will not be able to assume a major role. The future performance of the company may experience further setbacks.

Accelerate the development of passenger vehicles “As far as the current market estimates, the overall growth rate of the auto industry will remain at the level of 10%-15%, which means more space for us to grow.” For the second half of the year, SAIC Motor’s general trend Wuling showed optimism.

“Mini-commercial vehicles are still suitable products for China’s current market for a long period of time, and we have ample room for growth.” Seeing Yang Jie, general manager of SAIC-GM-Wuling Sales Co., Ltd., despite this year and the next two years The domestic auto market growth rate will slow down and gradually return to rationality, but the rising market of second and third tier cities will bring greater opportunities for SAIC-GM-Wuling.

In an interview with the Times Weekly reporter, Liang Xiaodong, a manager of SAIC-GM-Wuling Public Relations, said that SAIC-GM-Wuling did not make adjustments to the 1.3 million-year production and sales target set at the beginning of the year.

Facing the situation of no hope in May or warming up, Liang Xiaodong stated that SAIC-GM-Wuling will increase its promotion activities at the terminal level, and in addition to launching new products and developing new business segments at a pace and gradient according to the original plan, Will launch large-scale road shows, test drives and other activities to attract consumers. At the same time, internal adjustments will also be made in the management of the company and the management level will be improved.

"In addition to the competitiveness of the product itself, our comprehensive after-sales service system, standardized service procedures, and well-engineered service team all provide strong support." Yang Jie said that SAIC-GM-Wuling "is launching more to meet market demand this year." "New products" will also further expand network coverage for the rural market.

In addition, SAIC-GM-Wuling also focused on accelerating the pace of development of the passenger vehicle business while sticking to mini vehicles.

It is reported that 2011 is a crucial year for the "Baojun" car. The Baojun 630 debuted at the Shanghai Auto Show is expected to be officially launched at the end of June. SAIC-GM-Wuling said that in the future, SUVs, MPVs and other passenger vehicles will be developed according to market demand. Baojun will launch a new product each year in the coming years. In 2011, SAIC-GM-Wuling set a production and sales target of 1.3 million vehicles, of which passenger vehicles shouldered 100,000 vehicles.